Mass Culture and Italian Society from Fascism to the Cold War

Mass Culture and Italian Society from Fascism to the Cold War

by David A. Forgacs, Stephen Gundle
     
 

The 1930s to the 1950s in Italy witnessed large increases in film-going, radio-listening, and the sale of music and weekly magazines. The industries that made and sold commercial, cultural products were transformed by the new technologies of reproduction and new approaches to marketing and distribution.

Yet historians tend to place the "real" genesis of mass

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Overview

The 1930s to the 1950s in Italy witnessed large increases in film-going, radio-listening, and the sale of music and weekly magazines. The industries that made and sold commercial, cultural products were transformed by the new technologies of reproduction and new approaches to marketing and distribution.

Yet historians tend to place the "real" genesis of mass culture in the 1960s, or to generalize about the harnessing of mass culture to the Fascist political project, without considering what kind of mass culture existed at the time and whether this harnessing was successful. This book draws on extensive new evidence, including oral histories and archival material, to explore possible continuities between the uses of mass culture before and after World War II.

Product Details

ISBN-13:
9780253219480
Publisher:
Indiana University Press
Publication date:
01/28/2008
Edition description:
New Edition
Pages:
376
Product dimensions:
6.12(w) x 9.25(h) x 0.99(d)

Table of Contents

Contents Preface and Acknowledgments List of Abbreviations

Introduction: Culture, Place, and Nation

Part 1. Cultural Consumption and Everyday Life
1. Patterns of Consumption
2. Practices of the Self: Intimacy, Sexuality, Sport, Fashion

Part 2. Cultural Industries and Markets
3. Publishing: Books, Magazines, and Comics
4. Film Production
5. The Film Market: Distribution, Exhibition, and Stars
6. Radio and Recorded Music

Part 3. The Politics of Mass Culture
7. State Intervention in Cultural Activity
8. Civil Society and Organized Leisure

Conclusion

Appendix 1. The Oral History Project, by Marcella Filippa Appendix 2. Table of Interviewees Appendix 3. Questionnaire Notes Bibliography Index

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