Mass Customization For Personalized Communication Environments

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Mass customization and personalization are widely appreciated as viable and promising strategies which aim to provide products and services that best serve individuals' personal needs with near mass production efficiency. Mass Customization for Personalized Communication Environments: Integrating Human Factors focuses on the customization of services and communication environments to advance user satisfaction and provide a total redefinition of the way goods and services are created or sold and customers and vendors interact. This authoritative collection of chapters offers relevant theoretical foundations, principles, methodologies, frameworks, and best practices within the field of research.

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Product Details

  • ISBN-13: 9781605662602
  • Publisher: IGI Global
  • Publication date: 4/11/2011
  • Pages: 320
  • Product dimensions: 8.70 (w) x 11.20 (h) x 1.00 (d)

Table of Contents

Ch. 1 The Life Event Cycle: A Special Management Tool for Mass Customization of Services Florian U. Siems Siems, Florian U. Dominik Walcher Walcher, Dominik 1

Ch. 2 Optimizing Consumer Responses to Mass Customization Ruth Mugge Mugge, Ruth Jan P. L. Schoormans Schoormans, Jan P. L. 10

Ch. 3 Resource Implications of Manufacturer-Customer Interactions in Mass Customization Emmanuel T. Kodzi Jr. Kodzi, Emmanuel T., Jr. Rado Gazo Gazo, Rado 23

Ch. 4 A Multi-Agent System for Recommending Customized Families of Products Seung Ki Moon Moon, Seung Ki Timothy W. Simpson Simpson, Timothy W. Soundar R. T. Kumara Kumara, Soundar R. T. 35

Ch. 5 Developing Interoperability in Mass Customization Information Systems Ricardo Jardim-Goncalves Jardim-Goncalves, Ricardo Antonio Grilo Grilo, Antonio Adolfo Steiger-Garcao Steiger-Garcao, Adolfo 49

Ch. 6 Mass Customization with Configurable Products and Configurators: A Review of Benefits and Challenges Mikko Heiskala Heiskala, Mikko Juha Tihonen Tihonen, Juha Kaija-Stiina Paloheimo Paloheimo, Kaija-Stiina Timo Soininen Soininen, Timo 75

Ch. 7 A Dynamic User Centric Framework for Enhancing eServices Effectiveness Aiming at Mass Customization Mario Belk Belk, Mario Panagiotis Germanakos Germanakos, Panagiotis Nikos Tsianos Tsianos, Nikos Zacharias Lekkas Lekkas, Zacharias Constantinos Mourlas Mourlas, Constantinos George Samaras Samaras, George 108

Ch. 8 Adaptive Interaction for Mass Customisation Gulden Uchyigit Uchyigit, Gulden 133

Ch. 9 Personalizing the TV Experience: Vocomedia - A Case Study from Interactive TV Regina Bernhaupt Bernhaupt, Regina David Wilfinger Wilfinger, David Thomas Mirlacher Mirlacher, Thomas 149

Ch. 10Affective Human Factors Design with Ambient Intelligence for Product Ecosystems Roger J. Jiao Jiao, Roger J. Qianli Xu Xu, Qianli 162

Ch. 11 Technological and Psychological Fundamentals of Psychological Customization Systems: An Example of Emotionally Adapted Games Timo Saari Saari, Timo Marko Turpeinen Turpeinen, Marko Niklas Ravaja Ravaja, Niklas 182

Ch. 12 Expected and Realized Costs and Benefits from Implementing Product Configuration Systems Kasper Edwards Edwards, Kasper 216

Ch. 13 Usability and User Experience Evaluation Methods Regina Bernhaupt Bernhaupt, Regina 232

Ch. 14 Effective Product Customization on the Web: An Information Systems Success Approach Pratyush Bharati Bharati, Pratyush Abhijit Chaudhury Chaudhury, Abhijit 244

Compilation of References 259

Index 294

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