Mass Media and Drug Prevention: Classic and Contemporary Theories and Research

Mass Media and Drug Prevention: Classic and Contemporary Theories and Research

by Claremont Symposium on Applied Social Ps
     
 

The contributors to this volume on the media's role in reducing drug use among adolescents are academics, graduate students, and individuals working in the public sector whose specialties are communications, psychology, or public policy. The papers present theoretical approaches and the findings from studies that concern the effectiveness of mass-media persuasion and… See more details below

Overview

The contributors to this volume on the media's role in reducing drug use among adolescents are academics, graduate students, and individuals working in the public sector whose specialties are communications, psychology, or public policy. The papers present theoretical approaches and the findings from studies that concern the effectiveness of mass-media persuasion and the behavior of the target audience. Individual topics include the use in communication of the theory of reasoned action, the individual difference variable of sensation seeking, the effects of attitudinal ambivalence on susceptibility to attitude change and persistence, and theories of prevention research.

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Product Details

ISBN-13:
9780805834772
Publisher:
Taylor & Francis
Publication date:
11/28/2001
Series:
Claremont Symposium on Applied Social Psychology Series
Pages:
320
Product dimensions:
6.10(w) x 9.00(h) x 1.00(d)
Lexile:
1510L (what's this?)

Meet the Author

Table of Contents

Foreword
Preface
Pt. IIntroduction, Early Theories, and Research
Ch. 1Introduction3
Ch. 2The Evolution of Mass Media and Health Persuasion Models19
Ch. 3Promising Strategies for Media Health Campaigns35
Pt. IIContemporary Theories and Research
Ch. 4Using Interactive Media Tools to Test Substance Abuse Prevention Messages67
Ch. 5The Role of Theory of Developing Effective Anti-drug Public Service Announcements89
Ch. 6Attention, Persuasive Communication, and Prevention119
Ch. 7Sex, Drugs, and Attitudinal Ambivalence: How Feelings of Evaluative Tension Influence Alcohol Use and Safe Sex Behaviors145
Ch. 8Expectancy Theory Approaches to Prevention: Violating Adolescent Expectations to Increase the Effectiveness of Public Service Announcements163
Ch. 9Intermediate Outcomes from a Life Skills Education Program with a Media Literacy Component187
Pt. IIISumming Up
Ch. 10High-potential Mediators of Drug-Abuse Prevention Program Effects215
Ch. 11A Meta-analysis of the Effectiveness of Mass-Communication for Changing Substance-use Knowledge, Attitudes, and Behavior231
Ch. 12The Media and Drug Prevention Programs259
About the Authors279
Author Index289
Subject Index299

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