Mass Media and Drug Prevention: Classic and Contemporary Theories and Research

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This book tells the story of the mass media's potential in the war against drug abuse. It is based on scientific evidence on the use of media in health promotion and disease prevention. Past approaches—successes and failures alike—are included to help enlighten future programs of research and practice. Advice about the logical steps that must be taken to help alleviate the crisis of drug abuse is featured throughout.

The book will appeal to social scientists interested in persuasion and the media Each chapter offers information to help the conscientious practitioner maximize persuasive effects of a mass-mediated presentation.

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Product Details

Table of Contents

Pt. I Introduction, Early Theories, and Research
Ch. 1 Introduction 3
Ch. 2 The Evolution of Mass Media and Health Persuasion Models 19
Ch. 3 Promising Strategies for Media Health Campaigns 35
Pt. II Contemporary Theories and Research
Ch. 4 Using Interactive Media Tools to Test Substance Abuse Prevention Messages 67
Ch. 5 The Role of Theory of Developing Effective Anti-drug Public Service Announcements 89
Ch. 6 Attention, Persuasive Communication, and Prevention 119
Ch. 7 Sex, Drugs, and Attitudinal Ambivalence: How Feelings of Evaluative Tension Influence Alcohol Use and Safe Sex Behaviors 145
Ch. 8 Expectancy Theory Approaches to Prevention: Violating Adolescent Expectations to Increase the Effectiveness of Public Service Announcements 163
Ch. 9 Intermediate Outcomes from a Life Skills Education Program with a Media Literacy Component 187
Pt. III Summing Up
Ch. 10 High-potential Mediators of Drug-Abuse Prevention Program Effects 215
Ch. 11 A Meta-analysis of the Effectiveness of Mass-Communication for Changing Substance-use Knowledge, Attitudes, and Behavior 231
Ch. 12 The Media and Drug Prevention Programs 259
About the Authors 279
Author Index 289
Subject Index 299
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