Mass Media And Free Trade

Overview

As United States television programs, movies, music, and other cultural products make their way around the globe, a vigorous debate over "cultural imperialism" is growing in many countries. This book brings together experts in economics, sociology, anthropology, the humanities, and communications to explore what effects the North American Free Trade Agreement will have on the flow of cultural products among Mexico, the United States, and Canada.

After an overview of free trade ...

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Overview

As United States television programs, movies, music, and other cultural products make their way around the globe, a vigorous debate over "cultural imperialism" is growing in many countries. This book brings together experts in economics, sociology, anthropology, the humanities, and communications to explore what effects the North American Free Trade Agreement will have on the flow of cultural products among Mexico, the United States, and Canada.

After an overview of free trade and the cultural industries, the book covers the following topics: dominance and resistance, cultural trade and identity in relation to Mexico and to French Canada, and intellectual property rights. Based on present trends, the contributors predict that there will be a steadily increasing flow of cultural products from the United States to its neighbors.

This book grew out of a 1994 conference that brought together leaders of the cultural industries, policy makers, and scholars. It represents state-of-the-art thinking about the global influence of U.S. cultural industries.

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Product Details

  • ISBN-13: 9780292751996
  • Publisher: University of Texas Press
  • Publication date: 1/1/1997
  • Edition number: 1
  • Pages: 440
  • Product dimensions: 6.00 (w) x 9.00 (h) x 0.89 (d)

Table of Contents

Preface
Acknowledgments
Contributors
1 Introduction 3
2 Culture and Trade: Some Theoretical and Practical Considerations 30
3 Television and Film in a Freer International Trade Environment: US Dominance and Canadian Responses 63
4 Other People's Fictions: Cultural Appropriation, Cultural Integrity, and International Media Strategies 92
5 As the World Turns: Television Soap Operas and Global Media Culture 110
6 Will Nationalism be Bilingual? 131
7 North Americans or Latin Americans? The Redefinition of Mexican Identity and the Free Trade Agreements 142
8 Media Reception on the Mexican Border with the United States 157
9 The US - Mexico Border as Post-NAFTA Mexico 187
10 Walking on a Tightrope: The Markets of Cultural Products in Quebec 221
11 There Goes the Neighborhood: Montreal's Television Market and Free Trade 242
12 U.S. Best-Sellers in French Quebec and English Canada 279
13 Cultural Exemptionalism Revisited: Quebec Music Industries in the Face of Free Trade 306
14 Mass Communication, Intellectual Property Rights, International Trade, and the Popular Music Industry 331
15 Copyright, Contract, the Cultural Industries, and NAFTA 351
App. A The Policymakers' Roundtable Discussion Session 383
App. B The Industry Representatives' Roundtable Discussion Session 389
Index 397
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