Mass Media Effects Research: Advances Through Meta-Analysis

Mass Media Effects Research: Advances Through Meta-Analysis

by Raymond W. Preiss
     
 

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This distinctive collection offers a unique set of meta-analyses covering the breadth of media effects research. Editor Raymond W. Preiss and his colleagues bring together an all-star list of contributors. Organized by theories, outcomes, and mass media campaigns, the chapters included here offer important insights on what current social science research reveals about

Overview

This distinctive collection offers a unique set of meta-analyses covering the breadth of media effects research. Editor Raymond W. Preiss and his colleagues bring together an all-star list of contributors. Organized by theories, outcomes, and mass media campaigns, the chapters included here offer important insights on what current social science research reveals about effects, addressing such topics as the effects of advertising on children and adolescents; the effects of pornography; violent video games and aggression; and media use and political involvement. 
The final section features thought-provoking commentary from leading theorists. Making a significant and singular contribution to the current media effects literature, Mass Media Effects Research is an essential resource volume for scholars, researchers, and graduate students in media effects, media psychology, and mass communication and society. 

Product Details

ISBN-13:
9781136772245
Publisher:
Taylor & Francis
Publication date:
01/11/2013
Sold by:
Barnes & Noble
Format:
NOOK Book
Pages:
552
File size:
6 MB

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