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Mass Media in a Changing World 2009 / Edition 2
     

Mass Media in a Changing World 2009 / Edition 2

4.0 1
by George Rodman
 

ISBN-10: 0077257308

ISBN-13: 9780077257309

Pub. Date: 02/29/2008

Publisher: McGraw-Hill Companies, The

This engaging text introduces students to the world of media through a unique structure that makes the material easily intelligible and meaningful to their lives. Each chapter is divided into three-part narrative sections: history, industry, and controversy. Mass Media in a Changing World is the story of where the media came from, why they do what they do,

Overview

This engaging text introduces students to the world of media through a unique structure that makes the material easily intelligible and meaningful to their lives. Each chapter is divided into three-part narrative sections: history, industry, and controversy. Mass Media in a Changing World is the story of where the media came from, why they do what they do, and why those actions cause controversies. The Updated Second Edition features updated statistics and current examples, including the Web 2.0, the firing of Don Imus, coverage of the shootings at Virginia Tech, citizen journalism and blogs, and much more!

Product Details

ISBN-13:
9780077257309
Publisher:
McGraw-Hill Companies, The
Publication date:
02/29/2008
Edition description:
Paperback with DVD
Pages:
624
Product dimensions:
8.50(w) x 10.90(h) x 1.00(d)
Age Range:
3 Months

Table of Contents


About the Author
Detailed Contents
List of Boxes
Preface
Guided Tour
PART 1: OVERVIEW
Chapter 1: Introduction: Media in a Changing World
Chapter 2: Media Impact: Mass Communication Research and Effects
PART 2: THE PRINT INDUSTRIES
Chapter 3: Books: The Durable Medium
Chapter 4: Newspapers: Where Journalism Begins
Chapter 5: Magazines: The First of the Specialized Media
PART 3: THE ELECTRONIC INDUSTRIES
Chapter 6: Movies: Magic from the Dream Factory
Chapter 7: Recordings and the Music Industry: Copyright Battles, Format Wars
Chapter 8: Radio: The Hits Keep Coming
Chapter 9: Television: Reflecting and Affecting Society
Chapter 10: The Internet: Convergence in a Networked World
PART 4: INFORMATION AND PERSUASION INDUSTRIES
Chapter 11: Electronic News: Information as Entertainment
Chapter 12: Public Relations: The Image Industry
Chapter 13: Advertising: The Media Support Industry
PART 5: MEDIA LAW AND ETHICS
Chapter 14: Media Law: Understanding Freedom of Expression
Chapter 15: Media Ethics: Understanding Media Morality
Notes
Glossary
Complete Timeline of Mass Media Milestones
Index

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Mass Media in a Changing World 2009 4 out of 5 based on 0 ratings. 1 reviews.
Anonymous More than 1 year ago
I used it for class, and I found it hard to find the important information in the text.