Mass Media in a Changing World 2009 / Edition 2

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Overview

This engaging text introduces students to the world of media through a unique structure that makes the material easily intelligible and meaningful to their lives. Each chapter is divided into three-part narrative sections: history, industry, and controversy. Mass Media in a Changing World is the story of where the media came from, why they do what they do, and why those actions cause controversies. The Updated Second Edition features updated statistics and current examples, including the Web 2.0, the firing of Don Imus, coverage of the shootings at Virginia Tech, citizen journalism and blogs, and much more!

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Product Details

  • ISBN-13: 9780077257309
  • Publisher: McGraw-Hill Companies, The
  • Publication date: 2/29/2008
  • Edition description: Paperback with DVD
  • Edition number: 2
  • Pages: 624
  • Product dimensions: 8.50 (w) x 10.90 (h) x 1.00 (d)

Meet the Author

George Rodman is professor and chair of the Department of Television and Radio at Brooklyn College of the City University of New York, where he has taught for 30 years. His research interests include the role of humor in human communication and the effect of communication technology on psychological well-being.

Rodman is the author, coauthor, and editor of several books, including ten editions of Understanding Human Communication (with Ron Adler, Oxford University Press), four editions of Mass Media Issues (Science Research Associates and Kendall/Hunt), Making Sense of Media (Allyn & Bacon, 2001, and four books on public speaking, including The New Public Speaker (Harcourt Brace, 1997), a book that features the role of public speaking in the media-information age. He has written for newspapers, magazines, journals, film, television, radio, and multimedia programs. He has appeared as both host and guest on local television programs. While in graduate school, he was a winner on The Dating Game on ABC.

Rodman has been listed i Who's Who in Entertainment and Who's Who in Education. He serves as the faculty adviser to The Excelsior, one of a pair of competing campus newspapers that were named third in the nation by the 2005 Princeton Review of America's Best Colleges. In 2005 he was nmaed the Bernard H. Stern Professor of Humor and was awarded the Brooklyn College Award for Excellence in College Citizenship. He has been voted "Favorite Teacher" by graduating seniors several times, most recently in 2008.

In a way, Rodman is genetically predisposed to an interest in mass media. His grandmother was a first cousin to, and grewup with, Hollywood mogul Cecil B. DeMille. His grandfather was a personal lab assistant to Thomas Edison, and was later president of the Radio Manufacturers Association. His father's start-up business ventures included importing European recording equipment, printing, and computer manufacturing.

Rodman lives in Garden City, New York, with his wife Linda and three children: Jennifer, Alexandra, and Dean.

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Table of Contents


About the Author
Detailed Contents
List of Boxes
Preface
Guided Tour
PART 1: OVERVIEW
Chapter 1: Introduction: Media in a Changing World
Chapter 2: Media Impact: Mass Communication Research and Effects
PART 2: THE PRINT INDUSTRIES
Chapter 3: Books: The Durable Medium
Chapter 4: Newspapers: Where Journalism Begins
Chapter 5: Magazines: The First of the Specialized Media
PART 3: THE ELECTRONIC INDUSTRIES
Chapter 6: Movies: Magic from the Dream Factory
Chapter 7: Recordings and the Music Industry: Copyright Battles, Format Wars
Chapter 8: Radio: The Hits Keep Coming
Chapter 9: Television: Reflecting and Affecting Society
Chapter 10: The Internet: Convergence in a Networked World
PART 4: INFORMATION AND PERSUASION INDUSTRIES
Chapter 11: Electronic News: Information as Entertainment
Chapter 12: Public Relations: The Image Industry
Chapter 13: Advertising: The Media Support Industry
PART 5: MEDIA LAW AND ETHICS
Chapter 14: Media Law: Understanding Freedom of Expression
Chapter 15: Media Ethics: Understanding Media Morality
Notes
Glossary
Complete Timeline of Mass Media Milestones
Index
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Sort by: Showing 1 Customer Reviews
  • Anonymous

    Posted July 11, 2009

    it was alright

    I used it for class, and I found it hard to find the important information in the text.

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