Mass Media in a Changing World / Edition 4

Mass Media in a Changing World / Edition 4

2.8 4
by George Rodman
     
 

ISBN-10: 007351201X

ISBN-13: 9780073512013

Pub. Date: 01/28/2011

Publisher: McGraw-Hill Higher Education

Mass Media in a Changing World introduces students to the world of media through a unique structure that makes the material easily intelligible and meaningful to their lives. Each chapter is divided into three-part narrative sections: history, industry, and controversy. Mass Media in a Changing World is the story of where the media came from, why they do what

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Overview

Mass Media in a Changing World introduces students to the world of media through a unique structure that makes the material easily intelligible and meaningful to their lives. Each chapter is divided into three-part narrative sections: history, industry, and controversy. Mass Media in a Changing World is the story of where the media came from, why they do what they do, and why those actions cause controversies. The new fourth edition features coverage of new media and the significance of mobile media in mass communication including new sections on the convergence of economics of the online and mobile industries and the history of mobile media.

Product Details

ISBN-13:
9780073512013
Publisher:
McGraw-Hill Higher Education
Publication date:
01/28/2011
Edition description:
Net
Pages:
528
Sales rank:
169,605
Product dimensions:
8.40(w) x 10.80(h) x 1.00(d)

Table of Contents

PART 1: OVERVIEW

Chapter 1: Introduction: Media in a Changing World

Chapter 2: Media Impact: Understanding Research and Effects
PART 2: THE PRINT INDUSTRIES

Chapter 3: Books: The Durable Medium

Chapter 4: Newspapers: Where Journalism Begins

Chapter 5: Magazines: The First of the Specialized Media
PART 3: THE ELECTRONIC INDUSTRIES

Chapter 6: Movies: Magic from the Dream Factory

Chapter 7: Recordings and the Music Industry: Copyright Battles, Format Wars

Chapter 8: Radio: The Hits Keep Coming

Chapter 9: Television: Reflecting and Affecting Society

Chapter 10: The Internet: Convergence in a Networked World
PART 4: INFORMATION AND PERSUASION INDUSTRIES

Chapter 11: Electronic Journalism: News in an Age of Entertainment

Chapter 12: Public Relations: The Image Industry

Chapter 13: Advertising: The Media Support Industry
PART 5: MEDIA LAW AND ETHICS

Chapter 14: Media Law: Understanding Freedom of Expression

Chapter 15: Media Ethics: Understanding Media Morality
Notes
Glossary
Complete Timeline of Mass Media Milestones

Credits
Index

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