Mass Media Marketing

by Kalpit Jain

Overview

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WAGmob brings you, Simple 'n Easy, on-the-go learning ebook for "Mass Media Marketing".

The ebook provides:

Snack sized chapters for easy learning.

Designed for both students and adults.

This ebook provides a quick summary of essential concepts in Mass Media Marketing by following snack sized chapters:


Marketing:

� Marketing
� History of Marketing
� Periodization in Marketing
� Importance of Marketing
� The Societal Marketing Concept


Mass Communication:

� Mass Communication
� Field of study
� Major Theories


Mass Marketing:

� Mass Marketing
� Background
� Shotgun Approach
� Strategy
� Use and Products Sold
� Questions of Quality
� Benefits of Mass Marketing


Mass Media:

� Mass Media
� History of Mass Media
� Emergence of Mass Media
� Evolution of Mass Media in the 20th Century


Mass Media Characteristics:

� Mass Media
� Characteristics
� Mass vs. Mainstream
� Mass vs. Local
� Strengths
� Weaknesses
� Purpose


Mass Media and Marketing Relationship:

� Mass Media and Marketing Relationship
� Marketing Engagement
� Mass Media
� The Pros, the Cons, and the In-Betweens
� Key Takeaways
� Mass Media and Marketing Relationship Examples


Mass Media Forms:

� Mass Media Forms
� Print Media
� Radio
� Television
� Internet
� Mobile


Benefits and Limitations of Mass Media:

� Benefits of Mass Media
� Limitations of Mass Media


Media Economics and Global Marketplace:

� The Structure of the Media Industry
� The Performance of Media Organizations
� Global Markets and Specialization

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Product Details

BN ID:	2940148730729
Publisher:	WAGmob
Publication date:	09/14/2013
Sold by:	Barnes & Noble
Format:	eBook
File size:	2 MB

About the Author

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