Mass Media/Mass Culture with Free "Making the Grade" CD-ROM and Powerweb Access Card / Edition 5

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New to this edition: Every new copy of Mass Media/Mass Culture is packaged with a Free Making the Grade CD-ROM, Free Access to PowerWeb: An Online Reader and Resource Guide, and a Free Text-Specific Online Learning Center Website.

Written for the Introduction to Mass Communication course, Mass Media/Mass Culture: An Introduction demonstrates how media impacts our culture today, and how the interrelationship of media and culture has influenced our civilization since dawn of mass communication. This textbook gives students the tools to understand the world around them and teaches them how to critically analyze the media that influences their lives.

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Product Details

  • ISBN-13: 9780072416466
  • Publisher: McGraw-Hill Companies, The
  • Publication date: 7/28/2000
  • Edition description: REV
  • Edition number: 5
  • Pages: 416
  • Product dimensions: 8.00 (w) x 10.00 (h) x 0.70 (d)

Meet the Author

James Ross Wilson is a professor of mass communication and journalism at California State University, Fresno. He earned his master’s degree from CSUF and his bachelor’s degree from what was then known as Fresno State College. In addition to teaching classes in broadcast management, news writing, production, and pop culture, Wilson serves as general manager and faculty adviser for the student-run campus radio station, KFSR-FM. Wilson spent 20 years working in radio broadcasting as a news reporter, news director, program director, and station manager before joining the faculty at CSFU in 1983. He also trained military personnel for work in the Armed Forces Radio and Television Service while assigned to the Department of Defense Information School at Fort Slocum, New York.

Stan LeRoy Wilson is Professor Emeritus at the College of the Desert. He holds a doctorate from the University of Southern California and earned his bachelor’s and master’s degrees from California State Universities, Fresno and Stanislaus. In addition to a 34-year teaching career at California State universities and community colleges, he has worked as a newspaper and radio journalist, a public relations consultant, and as the four term mayor of Palm Desert California.

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Table of Contents

Part I: Culture and Communication

Chapter 1. Culture and Communication: How They Interact

Chapter 2. Culture and Mass Communicaiton: How They Interact

Chapter 3. Internet and Global Communication

Chapter 4. Legal Controls on the Media

Chapter 5. Theories of Press and Journalism: Keeping the Culture Informed

Part II: Development of Print Media

Chapter 6. The Permanent Medium

Chapter 7. Newspapers: Past, Present, and Future

Chapter 8. Magazines: The Specialized Medium

Part III: Development of Electronic Media

Chapter 9. Motion Pictures: Cultural Reflections

Chapter 10. Radio: A Wireless Wonder

Chapter 11. Recorded Music: Powerful and Controversial

Chapter 12. Television: From Soaps to Satellites

Part IV: Media Shapers

Chapter 13. Advertising: Selling the Message

Chapter 14. Public Relations: Creating an Image

Part V: Media Ethics and Effects

Chapter 15. Media Ethics

Chapter 16. Media Research, Effects and Consequences

Appendix: Mass Communication and Media Literacy
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