Mass Media Research: An Introduction / Edition 9

Mass Media Research: An Introduction / Edition 9

5.0 1
by Roger D. Wimmer, Joseph R. Dominick
     
 

View All Available Formats & Editions

ISBN-10: 143908274X

ISBN-13: 9781439082744

Pub. Date: 01/01/2010

Publisher: Cengage Learning

Quality media is the result of meticulous research. MASS MEDIA RESEARCH: AN INTRODUCTION, 9e, shows you how it happens—from content analysis to surveys to experimental research—then gives you expert tips on analyzing the media you encounter in your daily life. The Ninth Edition is packed with study tools and review aids to help you succeed in your

Overview

Quality media is the result of meticulous research. MASS MEDIA RESEARCH: AN INTRODUCTION, 9e, shows you how it happens—from content analysis to surveys to experimental research—then gives you expert tips on analyzing the media you encounter in your daily life. The Ninth Edition is packed with study tools and review aids to help you succeed in your course.

Product Details

ISBN-13:
9781439082744
Publisher:
Cengage Learning
Publication date:
01/01/2010
Series:
Wadsworth Series in Mass Communication and Journalism
Edition description:
Older Edition
Pages:
480
Sales rank:
1,000,053
Product dimensions:
7.40(w) x 9.20(h) x 0.90(d)

Table of Contents

Preface. Part I: THE RESEARCH PROCESS. 1. Science and Research. 2. Elements of Research. 3. Research Ethics. 4. Sampling. Part II: RESEARCH APPROACHES. 5. Qualitative Research Methods. 6. Content Analysis. 7. Survey Research. 8. Longitudinal Research. 9. Experimental Research. Part III: DATA ANALYSIS. 10. Introduction to Statistics. 11. Hypothesis Testing. 12. Basic Statistical Procedures. Part IV: RESEARCH APPLICATIONS. 13. Newspaper and Magazine Research. 14. Research in the Electronic Media. 15. Research in Advertising. 16. Research in Public Relations. Appendix Tables. Glossary. Name Index. Subject Index.

Customer Reviews

Average Review:

Write a Review

and post it to your social network

     

Most Helpful Customer Reviews

See all customer reviews >

Mass Media Research: An Introduction 5 out of 5 based on 0 ratings. 1 reviews.
Anonymous More than 1 year ago