Mass Media Revolution / Edition 3

by J. Charles Sterin, Tameka Winston

Overview

Now in its Third Edition, Mass Media Revolution remains a dynamic guide to the world of mass media, enhancing its readers’ development as critical consumers. The text employs a storytelling narrative style and integrated, chapter-specific digital material, providing a seamless learning experience. It features a wealth of expanded content—with particular attention to diversity in the media industry, reality TV, ethics and social media, and the evolution of online journalism. Chapter content, both print and online, is aligned to the ACEJMC national academic standards. Along with student video resources, this text includes an accompanying instructor resource manual and Power Point slides. All supplementary materials can be found at massmediarev.com.

Product Details

ISBN-13:	9781138232655
Publisher:	Taylor & Francis
Publication date:	12/04/2017
Edition description:	Revised
Pages:	566
Product dimensions:	8.00(w) x 10.00(h) x (d)

About the Author

J. Charles Sterin is an award- winning documentary filmmaker, investigative television journalist and screenwriter. Over the course of his 40-year career, Sterin has produced over 60 hours of television documentaries, including episodes of A&E Network’s prime- time series Investigative Reports and Ancient Mysteries, and documentary specials aired on PBS. Sterin co- produced a national media project with 10 of the world’s leading humanist thinkers (including anthropologist Margaret Mead, psychologist Carl Rogers and anthropologist Ashley Montagu) and was selected by the Poynter Institute to produce its seminal PBS documentary series NewsLeaders.

Tameka Winston is the Department Chair and an award-winning Professor in the Department of Communications at Tennessee State University (TSU). She is also an author and Sirius XM radio host. Winston has been working at the collegiate level for 15 years, and is a popular and respected professor and student mentor at TSU. She was recently awarded the prestigious "2017 Woman of Achievement Award" by the Nashville Business Journal. She was also among the finalists for the 2016 Nashville’s Emerging Leaders Award sponsored by the Nashville Area Chamber of Commerce and YP Nashville.

Table of Contents

Table of Contents

Section I-Paving the Way to Today’s Mass Media

1. Introduction to the Mass Media Revolution
2. Mass Media: A Brief Historical Narrative
3. Media Technologies and the Dynamics of change

Section II-The Evolution of Media Content and Platforms

4. Print Media
5. Music and Radio
6. Film and Television
7. New Media

Section III-Media Business Economics

8. Advertising and Public Relations
9. Media Industry
10. Media Bias
11. Mass Media Law and Ethics

Section IV-The Media Experience, Culture and You

12. The Power of Photography in Mass Media
13. Journalism in the Digital Millennium
14. Media Impact on the Global Stage
15. Stories of Diversity in American Media
16. Working in the Mass Media in the Digital Age

Notes

Glossary

Bibliography

Index

Credits

Editorial Reviews

This new edition's focus on media convergence is key for students' focus introduction to mass media in the current environs. Also, the addition of theoretical models of helps students bridge theory and praxis from the beginning of their study of mass communication. This is a must use text for any Introduction to Mass Communication course.

-Rebecca Kern-Stone, Manhattan College, USA

From the Publisher