The Master Key System

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"We must be before we can do, and we can do only to the extent which we are, and what we are depends upon what we think." —Charles F. Haanel

Unlock your full potential with The Master Key System.  You can attain more wealth, more power, more health, and ultimately more happiness simply by following the truths laid out in this short but valuable classic. With the help of “The Father of Personal Development,” Charles F. Haanel, you can discover the Cosmic Intelligence and ...
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"We must be before we can do, and we can do only to the extent which we are, and what we are depends upon what we think." —Charles F. Haanel

Unlock your full potential with The Master Key System.  You can attain more wealth, more power, more health, and ultimately more happiness simply by following the truths laid out in this short but valuable classic. With the help of “The Father of Personal Development,” Charles F. Haanel, you can discover the Cosmic Intelligence and become self-empowered.
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Product Details

  • ISBN-13: 9781502562609
  • Publisher: CreateSpace Publishing
  • Publication date: 9/28/2014
  • Pages: 336
  • Sales rank: 106,483
  • Product dimensions: 6.00 (w) x 9.00 (h) x 0.70 (d)

Meet the Author

Charles F. Haanel (1866-1949) used the concepts and methods found in
The Master Key System to create a successful business career in St. Louis,
Missouri, where he eventually founded one of the largest conglomerates of his
time. He wrote several bestselling books focusing on his business technique.
Besides The Master Key System, he also wrote Mental Chemistry and
The New Psychology. Known as the "father of personal development,"
Haanel's commonsense wisdom has revolutionized conventional thought for almost
one hundred years.
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Read an Excerpt

The Master Key System

By Charles F. Haanel

Dover Publications, Inc.

Copyright © 2010 Dover Publications, Inc.
All rights reserved.
ISBN: 978-0-486-11332-6


Part One

TELLS UPON what possession is based, explains the cause of all gain, explains the cause of loss as well as all other experiences in life. It explains how power is secured. It tells of a world within and how this world is governed. It explains how the solution for every problem in life may be found. It tells how practical men and women find the courage, power, hope, enthusiasm and confidence by which they are given the intelligence and wisdom to make their dreams come true. It tells how more efficiency is obtained and retained, and how our future may be placed under our own control instead of being at the mercy of any capricious or uncertain external power. It explains the cause of every condition, the reason for every experience, the origin of all power, and why all power is absolutely under our own control.

Would you bring into your life more power? Get the power consciousness. More health? Get the health consciousness. More happiness? Get the happiness consciousness. Live the spirit of these things until they become yours by right. It will then become impossible to keep them from you. The things of the world are fluid to a power within man by which he rules them.

You need not acquire this power. You already have it. But you want to understand it; you want to use it; you want to control it; you want to impregnate yourself with it, so that you can go forward and carry the world before you.

Day by day, as you go on and on, as you gain momentum, as your inspiration deepens, as your plans crystallize, as you gain understanding, you will come to realize that this world is no dead pile of stones and timber, but that it is a living thing! It is made up of the beating hearts of humanity. It is a thing of life and beauty.

It is evident that it requires understanding to work with material of this description, but those who come into this understanding are inspired by a new light, a new force, they gain confidence and greater power each day, they realize their hopes and their dreams come true, life has a deeper, fuller, clearer meaning than before.

1. That much gathers more is true on every plane of existence, and that loss leads to greater loss is equally true.

2. Mind is creative, and conditions, environment and all experiences in life are the result of our habitual or predominant mental attitude.

3. The attitude of mind necessarily depends upon what we think. Therefore, the secret of all power, all achievement and all possession depends upon our method of thinking.

4. This is true because we must "be" before we can "do," and we can "do" only to the extent that we "are," and what we "are" depends upon what we "think."

5. We cannot express powers that we do not possess. The only way by which we may secure possession of power is to become conscious of power, and we can never become conscious of power until we learn that all power is from within.

6. There is a world within—a world of thought and feeling and power; of light and life and beauty and, although invisible, its forces are mighty.

7. The world within is governed by mind. When we discover this world we shall find the solution for every problem, the cause for every effect; and since the world within is subject to our control, all laws of power and possession are also within our control.

8. The world without is a reflection of the world within. What appears without is what has been found within. In the world within may be found infinite Wisdom, infinite Power, infinite Supply of all that is necessary, waiting for unfolding, development and expression. If we recognize these potentialities in the world within they will take form within the world without.

9. Harmony in the world within will be reflected in the world without by harmonious conditions, agreeable surroundings, the best of everything. It is the foundation of health, and an essential to all greatness, all power, all attainment, all achievement and all success.

10. Harmony in the world within means the ability to control our thoughts, and to determine for ourselves how any experience is to affect us.

11. Harmony in the world within results in optimism and affluence; affluence within results in affluence without.

12. The world without reflects the circumstances and the conditions of the consciousness within.

13. If we find wisdom in the world within, we shall have the understanding to discern the marvellous possibilities that are latent in this world within, and we shall be given the power to make these possibilities manifest in the world without.

14. As we become conscious of the wisdom in the world within we mentally take possession of this wisdom, and by taking mental possession we come into actual possession of the power and wisdom necessary to bring into manifestation the essentials for our most complete and harmonious development.

15. The world within is the practical world in which the men and women of power generate courage, hope, enthusiasm, confidence, trust and faith, by which they are given the fine intelligence to see the vision and the practical skill to make the vision real.

16. Life is an unfolding, not accretion. What comes to us in the world without is what we already possess in the world within.

17. All possession is based on consciousness. All gain is the result of an accumulative consciousness. All loss is the result of a scattering consciousness.

18. Mental efficiency is contingent upon harmony; discord means confusion; therefore, he who would acquire power must be in harmony with Natural Law.

19. We are related to the world without by the objective mind. The brain is the organ of this mind, and the cerebro-spinal system of nerves puts us in conscious communication with every part of the body. This system of nerves responds to every sensation of light, heat, odour, sound and taste.

20. When this mind thinks correctly, when it understands the truth, when the thoughts sent through the cerebro-spinal nervous system to the body are constructive, these sensations are pleasant, harmonious.

21. The result is that we build strength, vitality and all constructive forces into our body, but it is through this same objective mind that all distress, sickness, lack, limitation and every form of discord and disharmony is admitted to our lives. It is therefore through the objective mind, by wrong thinking, that we are related to all destructive forces.

22. We are related to the world within by the subconscious mind. The solar plexus is the organ of this mind; the sympathetic system of nerves presides over all subjective sensations, such as joy, fear, love, emotion, respiration, imagination and all other subconscious phenomena. It is through the subconscious that we are connected with the Universal Mind and brought into relation with the Infinite constructive forces of the Universe.

23. It is the co-ordination of these two centres of our being, and the understanding of their functions, which is the great secret of life. With this knowledge we can bring the objective and subjective minds into conscious cooperation and thus co-ordinate the finite and the infinite. Our future is entirely within our own control. It is not at the mercy of any capricious or uncertain external power.

24. All agree that there is but one Principle or Consciousness pervading the entire Universe, occupying all space, and being essentially the same in kind at every point of its presence. It is all-powerful, all wisdom and always present. All thoughts and things are within Itself. It is all in all.

25. There is but one consciousness in the Universe able to think, and when it thinks its thoughts become objective things to it. As this Consciousness is omnipresent it must be present within every individual; each individual must be a manifestation of that Omnipotent, Omniscient and Omnipresent Consciousness.

26. As there is only one Consciousness in the Universe that is able to think, it necessarily follows that your consciousness is identical with the Universal Consciousness, or, in other words, all mind is one mind. There is no dodging this conclusion.

27. The consciousness that focuses in your brain cells is the same consciousness which focuses in the brain cells of every other individual. Each individual is but the individualization of the Universal, the Cosmic Mind.

28. The Universal Mind is static or potential energy; it simply is; it can manifest only through the individual, and the individual can manifest only through the Universal. They are one.

29. The ability of the individual to think is his ability to act on the Universal and bring it into manifestation. Human consciousness consists only in the ability of man to think. Walker says, "Mind in itself is believed to be a subtle form of static energy, from which arise the activities called 'thought,' which is the dynamic phase of mind. Mind is static energy, thought is dynamic energy—the two phases of the same thing." Thought is therefore the vibratory force formed by converting static mind into dynamic mind.

30. As the sum of all attributes is contained in the Universal Mind, which is Omnipotent, Omniscient and Omnipresent, these attributes must be present at all times in their potential form in every individual. Therefore, when the individual thinks, the thought is compelled by its nature to embody itself in an objectivity or condition which will correspond with its origin.

31. Every thought is therefore a cause, and every condition an effect; for this reason it is absolutely essential that you control your thoughts so as to bring forth only desirable conditions.

32. All power is from within, and is absolutely under your control; it comes through exact knowledge and by the voluntary exercise of exact principles.

33. It should be plain that when you acquire a thorough understanding of this law, and are able to control your thought processes, you can apply it to any condition; in other words, you will have come into conscious co-operation with Omnipotent law, which is the fundamental basis of all things.

34. The Universal Mind is the life principle of every atom which is in existence; every atom is continually striving to manifest more life; all are intelligent, and all are seeking to carry out the purpose for which they were created.

35. A majority of mankind lives in the world without; few have found the world within, and yet it is the world within that makes the world without; it is therefore creative and everything which you find in your world without has been created by you in the world within.

36. The Master Key will bring you into a realization of power which will be yours when you understand this relation between the world without and the world within. The world within is the cause, the world without the effect; to change the effect you must change the cause.

37. You will at once see that this is a radically new and different idea; most men try to change effects by working with effects. They fail to see that this is simply changing one form of distress for another. To remove discord, we must remove the cause, and this cause can be found only in the world within.

38. All growth is from within. This is evident in all nature. Every plant, every animal, every human being is a living testimony to this great law, and the error of the ages is in looking for strength or power from without.

39. The world within is the Universal fountain of supply, and the world without is the outlet to the stream. Our ability to receive depends upon our recognition of this Universal Fountain, this Infinite Energy of which each individual is an outlet, and so is one with every other individual.

40. Recognition is a mental process, mental action is therefore the interaction of the individual upon the Universal Mind, and as the Universal Mind is the intelligence which pervades all space and animates all living things, this mental action and reaction is the law of causation, but the principle of causation does not obtain in the individual but in the Universal Mind. It is not an objective faculty but a subjective process, and the results are seen in an infinite variety of conditions and experiences.

41. In order to express life there must be mind; nothing can exist without mind. Everything which exists is some manifestation of this one basic substance from which and by which all things have been created and are continually being re-created.

42. We live in a fathomless sea of plastic mind substance. This substance is ever alive and active. It is sensitive to the highest degree. It takes form according to the mental demand. Thought forms the mould or matrix from which the substance expresses itself.

43. Remember that it is in the application alone that the value consists, and that a practical understanding of this law will substitute abundance for poverty, wisdom for ignorance, harmony for discord and freedom for tyranny, and certainly there can be no greater blessing than these from a material and social standpoint.

44. Now make the application; select a room where you can be alone and undisturbed; sit erect, comfortably, but do not lounge; let your thoughts roam where they will but be perfectly still for from fifteen minutes to half an hour; continue this for three or four days or for a week until you secure full control of your physical being.

45. Many will find this extremely difficult; others will conquer with ease, but it is absolutely essential to secure complete control of the body before you are ready to progress. In Part Two you will receive instructions for the next step; in the meantime you must have mastered this one.

Part One

1. What is the world without in its relation to the world within?

The world without is a reflection of the world within.

2. Upon what does all possession depend?

All possession is based on consciousness.

3. How is the individual related to the objective world?

The individual is related to the objective world by the objective mind; the brain is the organ of this mind.

4. How is he related to the Universal Mind?

He is related to the Universal Mind by the subconscious mind; the Solar Plexus is the organ of this mind.

5. What is the Universal Mind?

The Universal Mind is the life principle of every atom which is in existence.

6. How can the Individual act on the Universal?

The ability of the individual to think is his ability to act upon the Universal and bring it into manifestation.

7. What is the result of this action and interaction?

The result of this action and interaction is cause and effect; every thought is a cause, and every condition an effect.

8. How are harmonious and desirable conditions secured?

Harmonious and desirable conditions are obtained by right thinking.

9. What is the cause of all discord, disharmony, lack and limitation?

Discord, disharmony, lack and limitation are the result of wrong thinking.

10. What is the source of all power?

The source of all power is the world within, the Universal Fountain of Supply, the Infinite Energy of which each individual is an outlet.

Those who have finished by making all others think with them have usually been those who began by daring to think for themselves.



Part Two

TELLS HOW and why the operations of the mind are carried on by two parallel modes of activity, the one conscious and the other subconscious. It explains why the thought processes of the subconscious are the theatre of the most important mental phenomena, why ease and perfection depend entirely upon the degree in which we cease to depend upon the consciousness. It explains the origin of all great, noble, brilliant thoughts and ideas, why we find ourselves sometimes endowed with tact, instinct, courage, sagacity and inspiration. In fact, it tells of a vast mental storehouse in which 90 per cent. of our thought processes originate; it explains also how this vast mental storehouse may be placed under the supervision and in the keeping of the conscious mind. It tells why those who are familiar with the laws governing in this larger mental domain are enabled to accomplish, to achieve, to become writers, authors, artists, ministers, captains of industry, and why all others must necessarily remain less than 10 percent efficient.

Our difficulties are largely due to confused ideas and ignorance of our true interests. The great task is to discover the laws of Nature to which we are to adjust ourselves. Clear thinking and moral insight are, therefore, of incalculable value. All processes, even those of thought, rest on solid foundations.

The keener the sensibilities, the more acute the judgment, the more delicate the taste, the more refined the moral feelings, the more subtle the intelligence, the loftier the aspiration—the purer and more intense are the gratifications which existence yields. Hence it is that the study of the best that has been thought in the world gives supreme pleasure.

The powers, uses and possibilities of the mind under the new interpretations are incomparably more wonderful than the most extravagant accomplishment, or even dreams of material progress. Thought is energy. Active thought is active energy; concentrated thought is concentrated energy. Thought concentrated on a definite purpose becomes power. This is the power which is being used by those who do not believe in the virtue of poverty, or the beauty of self-denial. They perceive that this is the talk of weaklings.


Excerpted from The Master Key System by Charles F. Haanel. Copyright © 2010 Dover Publications, Inc.. Excerpted by permission of Dover Publications, Inc..
All rights reserved. No part of this excerpt may be reproduced or reprinted without permission in writing from the publisher.
Excerpts are provided by Dial-A-Book Inc. solely for the personal use of visitors to this web site.

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Table of Contents

Note from the Editor     ix
Updated Version
Foreword     xiii
Introduction     xv
The World Within     1
Thought is Energy     10
Radiating Attraction     18
Energy is Power     27
Thought is Creative     36
Thought, Action, and Effect     44
Idealization, Visualization, Realization     51
The Power of Imagination     60
Health, Wealth, and Love     68
Cause and Effect     78
Answers from Nature     88
The Law of Attraction     97
The Process     105
Manifestation     114
Metamorphosis     122
The Cycle of Seven     130
Concentration and Desire     140
The Value of Belief     149
Matter is Changing     157
Balance in the Universe     164
Prepare for Success     172
Planting the Seeds     180
Success in Service     189
The Master Key     198
Original Text
Foreword     209
Introduction     211
The World Within     221
Thought is Energy     229
Radiating Attraction     238
Energy is Power     246
Thought is Cretive     254
Thought, Action, and Effect     262
Idealization, Visualization, Realization     270
The Power of Imagination     279
Health, Wealth, and Love     288
Cause and Effect     298
Answers from Nature     307
The Law of Attraction     316
The Process     324
Manifestation     333
Metamorphosis     341
The Cycle of Seven     349
Concentration and Desire     358
The Value of Belief     366
Matter is Changing     373
Balance in the Universe     381
Prepare for Success     390
Planting the Seeds     399
Success in Service     407
The Master Key     416
Contributor Biographies     425
Glossary of Terms     433
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Customer Reviews

Average Rating 4
( 102 )
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See All Sort by: Showing 1 – 20 of 104 Customer Reviews
  • Posted April 3, 2009

    The Best Thing You'll Ever Do For Yourself!

    If you are even considering buying this book, you must go through with it! It's phenomenal. I downloaded it to my IPOD and I listen to it any possible chance I get. It's THAT good. If you ever wanted to control your thoughts, control that idle mind chatter that amounts to bunk, buy this book. It will teach you how to focus and streamline your thoughts. I loved it.

    9 out of 9 people found this review helpful.

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  • Posted April 19, 2010

    I Also Recommend:

    Extraordinary, Excellent and Perfect

    I purchased the CD's to the Master Key System after purchasing and reading the book by the same author a couple years ago that I have read 2-3 times. If I could rate this 100,000, I would. It is that excellent. I purchased the CD's because I wanted to listen to the information while I was driving because this is information that one needs to pour into the subconscious mind on a daily basis and listening to the CD's and reading the book accomplishes that. The information is presented in 24 parts that one reads and studies until the information is absorbed. The author shares the Truth about manifestation, how this is accomplished and how to change the programming that is preventing you from evolving and being successful in your life. The author does not present a quick-fix, you have to do the work in order for this program to work. He teaches you to go beyond the physical and use the only true power that there is, the power within. I can see the teachings of Ernest Holmes peppered throughout this work, another excellent, excellent author and teacher.

    5 out of 5 people found this review helpful.

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  • Posted February 25, 2009

    Master Key System. This book is the precursor to all the current rage concerning the Law of Attraction

    The Barnes and Noble edition is the best publication I have witnessed of this classic treatment of the Spiritual Laws of Success and Achievement.
    After this book, there is no need for the incessant revisions to what Haanel so aptly encapsulates in this work. Read it over and over. Obey his lessons and you will see what he reveals in the new world that begins to unfold for you.

    2 out of 2 people found this review helpful.

    Was this review helpful? Yes  No   Report this review
  • Anonymous

    Posted February 16, 2008

    Worth every penny!

    I stumbled across this book on a website about the Law of Attraction. I treated this book like a college course, and did just about all of the things it said to do. Starting point: 3/07 Ending point: 12/07. In 1/08, I made it my New Year's Resolution to apply what I'd read. Placing GOD first, I was able to do what the book called for. As a result, I have a new career in corporate america, working on my first new book, and many, many other great things to come in the near future!

    2 out of 2 people found this review helpful.

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  • Anonymous

    Posted December 15, 2007

    This book has no equals!

    This book is extraordinary. He`s book was first published in 1912, it is going to be an experience to hear it on Cd. Just what I needed to jolt the reprogramming of my subconscious.This book has no equals!

    2 out of 2 people found this review helpful.

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  • Anonymous

    Posted October 15, 2007

    A reviewer

    This must have been the foundation for every other self help book written in the 20th Century and beyond. If you use this book as intended, work at it, study it to understand it, your life will change. It's not that difficult to understand, but it takes discipline to implement, which the simple exercises help you develop. The book offers a profound truth and it is amazing that it was originally published in 1912. I wish Charles Haanel's principles were being taught in every school and that I had found it when I was much younger. If you accept the premise that there is one energy in the Universe from which everything else is made - Spirit, God, or whatever you wish to call it - then you can benefit from this book.

    2 out of 2 people found this review helpful.

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  • Posted September 19, 2009

    I Also Recommend:

    A Must Read

    If you've read similar books from Rhonda Byrnes and Esther and Jerry Hicks, you will definitely enjoy this book. It functions more like a manual, a how-to book that let's you understand the law of attraction.

    1 out of 1 people found this review helpful.

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  • Posted August 16, 2009

    more from this reviewer

    I Also Recommend:

    Charles Haanel will work you to death reading this book!

    This was my first experience with Charles Haanel. I found his writing style very difficult to follow and a real challenge to hang in there to the finish. I was not impressed with the method of numbering the different sentence/paragraphs. In addition, I found his logic and wordy style confusing, hard to follow, and a "tad" frustrating.

    This book is 260 pages in length broken into 24 sections. Honestly? I would recommend sticking with the latest Law of Attraction series with Esther and Jerry Hicks and others. Much more revealing, fun to read, better continuity, and a cleaner modern writing style.

    Why was this book so challenging to read? Haanel wrote it 90 years ago and is described by the writer of his brief bio as, " of the finest studies in self-improvement and higher consciousness ever written." For me, the writing and handling of the subject matter almost made me "unconscious."

    I really don't know who I would recommend this book to. I sure would not recommend it to someone just starting out on their personal development journey. It would scare the H*** out of them and they would quit for sure, going back into their comfort zone.

    No, stick with Esther and Jerry Hicks, Jack Canfield, Michael Losier and others.

    Craig Mattice

    1 out of 2 people found this review helpful.

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  • Anonymous

    Posted August 27, 2008

    The Greatest Gift for Your Life

    Give yourself the best. The Best Gift in your whole life. Read the Book, Change your Life, Be a Lovable Part of Changing the World for better. Be Happy every minute of your Life. Let's teach this knowledge in SCHOOLS/kindergarden, middle, jr.high, high schools, college and Universities. It is the priceless KEY FOR JOY, SUCCESS AND BALANCE. SPECIAL COMMENT FOR PEOPLE AGAINST LOVE OF ATTRACTION...First read, cultivate your mind and spirit AND YOU WILL ENJOY THE REAL LOVE OF GOD. THE REAL GOD!

    1 out of 1 people found this review helpful.

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  • Anonymous

    Posted September 18, 2013

    The Lake


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  • Anonymous

    Posted August 23, 2013

    Amazing tool!

    I have learned many important things about life from this book. This combined with what I have read from the Bible is really a powerful tool in my life's improvement. I will devote the rest of the 2013 to read this and read again until I absorbed all that it has to offer.

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  • Anonymous

    Posted October 7, 2012


    Just finished and i can feel the knowledge in my toes i have now associated with charles haanel and he has shed light on the certain way

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  • Anonymous

    Posted January 30, 2012

    A real reader

    I highly recomended it

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  • Anonymous

    Posted December 19, 2011

    A must read!

    Extremely Powerful and inspiring

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  • Posted February 24, 2011

    more from this reviewer

    All his books were first done by W.W.A.

    This guy took books by William Walker Atkinson and copied them. All his books were first done by W.W.A. Do the research and you will agree. He took the titles, principles and words from W.W.A.and acted like he came up with them.

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  • Posted December 5, 2010

    more from this reviewer

    Highly Recommended

    If you do not have this book in your library, you are missing out! If you were to possibly own only 1 book, I would think this may be the one I would choose to have. Not meant for just one read, but almost a textbook through life.

    Lisa Corkern

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    Posted April 13, 2011

    No text was provided for this review.

  • Anonymous

    Posted November 14, 2010

    No text was provided for this review.

  • Anonymous

    Posted December 18, 2008

    No text was provided for this review.

  • Anonymous

    Posted January 28, 2010

    No text was provided for this review.

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