Master the Brand Called YOU: The Proven Leadership Personal Branding System to Help You Earn More, Do More and Be More At Work

Master the Brand Called YOU: The Proven Leadership Personal Branding System to Help You Earn More, Do More and Be More At Work

by Brenda Bence
     
 

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Are YOU the brand of choice in your workplace? The world's most successful brand names inspire loyalty and trust. You rely on them again and again for their quality, innovation, and performance. What would it mean for your career, your job satisfaction�and your income potential�if your boss, colleagues, and customers felt the same about YOU? This groundbreaking book…  See more details below

Overview

Are YOU the brand of choice in your workplace? The world's most successful brand names inspire loyalty and trust. You rely on them again and again for their quality, innovation, and performance. What would it mean for your career, your job satisfaction�and your income potential�if your boss, colleagues, and customers felt the same about YOU? This groundbreaking book provides you with the only start-to-finish system for defining, communicating, and taking control of your leadership personal brand at work, whether you are leading yourself or leading others. Modeled after proven big-brand marketing methods, Master the Brand Called YOU guides you step-by-step through corporate branding techniques never before adapted for personal use. You will learn how to: * Identify the 6 essential positioning elements that define your leadership personal brand * Master the 5 everyday activities that most clearly communicate your brand as a leader * Avoid the top 20 Leadership Personal Brand Busters that could keep you from success * Increase both your earning power and your job satisfaction * Build on-the-job trust and loyalty in YOU

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Product Details

ISBN-13:
2940149758210
Publisher:
Global Insight Communications LLC
Publication date:
07/03/2014
Sold by:
Barnes & Noble
Format:
NOOK Book
Pages:
240
File size:
5 MB

Meet the Author

Brenda S. Bence, MBA, is an internationally-recognized branding expert, certified professional coach, dynamic speaker and trainer, and award-winning author of the How YOU Are Like Shampoo personal branding book series. With an MBA from Harvard Business School, her 25-year career has included developing mega brands for Procter & Gamble and Bristol-Myers Squibb across four continents and 50 countries. As President of BDA International, Brenda now travels the world speaking, training, and coaching individuals and corporations to greater success through creative corporate and personal brand development.

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