Master the Media to Attract Your Ideal Clients: A Personal Marketing System for Financial Professionals

Overview

Now more than ever, prospective clients want to invest and protecttheir hard-earned money with financial professionals who are viewedas the respected experts in their local areas. Investors areworried about the stock market, baby-boomers are focused onretirement planning, and everyone wants to make the best decisionsto maximize their wealth. How can you easily attract these idealclients who are looking for help? By becoming a financial expert inyour local media!

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Overview

Now more than ever, prospective clients want to invest and protecttheir hard-earned money with financial professionals who are viewedas the respected experts in their local areas. Investors areworried about the stock market, baby-boomers are focused onretirement planning, and everyone wants to make the best decisionsto maximize their wealth. How can you easily attract these idealclients who are looking for help? By becoming a financial expert inyour local media!

Whether you’re a financial advisor, stockbroker, insuranceprofessional, or an accountant–if you’re advisingclients–you couldn’t have found this book at a bettertime. Learning how to capitalize on the power of local mediaexposure is critical to achieving a breakthrough for your business.Master the Media to Attract Your Ideal Clients: A PersonalMarketing System for Financial Professionals will transform youinto a financial expert in your local media outlets. You will learnhow to leverage your media appearances through TV, radio,newspaper, and the Internet to increase your visibility,credibility, and profitability to reach your most idealclients.

Master the Media to Attract Your Ideal Clients: A PersonalMarketing System for Financial Professionals outlines the keysteps necessary to work with the media, create powerful exposurefor yourself, and attract the clients you’ve always wanted.It also offers valuable tips on becoming a household name in yourcommunity as well as how to easily and quickly research and developrelationships with local and national media. This book is packedwith proven, practical strategies that can help you reach the nextlevel of success. You’ll learn how to:

  • Position yourself as the financial expert in your local areaand have your ideal clients calling you
  • Generate massive marketing exposure for you and yourbusiness–absolutely FREE
  • Leverage the media to fill your pipeline with new insurance andinvestment prospects
  • Capitalize on your unique strengths to enhance your quality oflife–and work smarter, not harder
  • Capture the attention of local media contacts so they turn toyou whenever they need a financial expert
  • Brand yourself as the clear choice for prospective clients

Filled with in-depth insights and hard-hitting strategies,Master the Media to Attract Your Ideal Clients: A PersonalMarketing System for Financial Professionals is a valuableresource for all financial services professionals looking to growtheir client base and increase their income. With this book as yourguide, you can begin creating the kind of business you’vealways wanted.

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Product Details

  • ISBN-13: 9780471780342
  • Publisher: Wiley
  • Publication date: 4/21/2006
  • Edition number: 1
  • Pages: 256
  • Product dimensions: 0.59 (w) x 9.00 (h) x 6.00 (d)

Meet the Author

DERRICK KINNEY, a Dallas/Fort Worth-based financial planner,has been named the "most recognized financial advisor" in theDallas/Fort Worth area. Nationally, Kinney has been hailed as a"marketing guru" by Investment Advisor magazine and has been quotedby the Wall Street Journal, Forbes, Newsweek, Smart Money,Entrepreneur, CBS MarketWatch, Bloomberg Television, and numerousnewspapers across the country. Locally, Kinney appears regularly onradio and TV as a financial expert. In addition to his ownsuccessful financial planning practice, Kinney runs Palladium MediaConsulting, which advises financial professionals and businessowners across the country on how to position themselves as expertsin their local media to attract their ideal clients. A successfulentrepreneur and business owner, Kinney is a popular speaker forfinancial firms and small business conferences across the country.

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Table of Contents

Chapter One. Exploit Your Strengths.

Chapter Two. Breaking into the Media.

Chapter Three. Learn the Ropes.

Chapter Four. Be the Expert.

Chapter Five. Create the Brand.

Chapter Six. Getting the Business.

Index.

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