Mastering e-Business / Edition 1

Mastering e-Business / Edition 1

by Paul Grefen
ISBN-10:
0415557879
ISBN-13:
9780415557870
Pub. Date:
06/24/2010
Publisher:
Taylor & Francis
ISBN-10:
0415557879
ISBN-13:
9780415557870
Pub. Date:
06/24/2010
Publisher:
Taylor & Francis
Mastering e-Business / Edition 1

Mastering e-Business / Edition 1

by Paul Grefen
$79.95 Current price is , Original price is $79.95. You
$79.95 
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Overview

e-Business - business collaborations enabled through information and communication technologies - is an essential activity for any business organization and constitutes a significant and growing sector. This textbook presents an innovative teaching framework to help students gain a thorough understanding of the principles of this vital aspect of business and management.

Casting aside the over-complicated and narrow introductions of other textbooks, Grefen presents, analyzes and explains the principles of e-Business with refreshing clarity. The book covers both the business and technology aspects of this topic, using a unique framework integrating:

  • Business - focuses on why a specific e-Business scenario exists and how an organization can profit from it
  • Organization - analyzes how organizations and their processes are structured to achieve strategic goals
  • Architecture - explains the high level design of advanced information systems to describe how e-Business functions
  • Technology - examines the technological implementation of e-Business scenarios using a wide variety of ingredients from IT

Mastering e-Business offers a well-structured overview of all aspects of e-Business and is an essential read for all students and professionals interested in this central aspect of modern, global business.


Product Details

ISBN-13: 9780415557870
Publisher: Taylor & Francis
Publication date: 06/24/2010
Pages: 208
Product dimensions: 6.10(w) x 9.10(h) x 0.50(d)

About the Author

Paul Grefen is a Professor at the School of Industrial Engineering at Eindhoven University of Technology, the Netherlands. He has a rich background in research in information systems and e-business, cooperating with industry and academia. He has published many international journal and conference papers and several books.

Table of Contents

1. Introduction 2. An e-Business Classification Space 3. The BOAT Framework 4. Business Aspect 5. Organization Aspect 6. Architecture Aspect 7. Technology Aspect 8. BOAT as an Analysis Instrument 9. Concluding Remarks

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