Mastering e-Business

Mastering e-Business

by Paul Grefen
     
 

ISBN-10: 0415557852

ISBN-13: 9780415557856

Pub. Date: 08/09/2010

Publisher: Taylor & Francis

e-Business – business collaborations enabled through information and communication technologies – is an essential activity for any business organization and constitutes a significant and growing sector. This textbook presents an innovative teaching framework to help students gain a thorough understanding of the principles of this vital aspect of

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Overview

e-Business – business collaborations enabled through information and communication technologies – is an essential activity for any business organization and constitutes a significant and growing sector. This textbook presents an innovative teaching framework to help students gain a thorough understanding of the principles of this vital aspect of business and management.

Casting aside the over-complicated and narrow introductions of other textbooks, Grefen presents, analyzes and explains the principles of e-Business with refreshing clarity. The book covers both the business and technology aspects of this topic, using a unique framework integrating:

  • Business – focuses on why a specific e-Business scenario exists and how an organization can profit from it
  • Organization – analyzes how organizations and their processes are structured to achieve strategic goals
  • Architecture – explains the high level design of advanced information systems to describe how e-Business functions
  • Technology – examines the technological implementation of e-Business scenarios using a wide variety of ingredients from IT

Mastering e-Business offers a well-structured overview of all aspects of e-Business and is an essential read for all students and professionals interested in this central aspect of modern, global business.

Product Details

ISBN-13:
9780415557856
Publisher:
Taylor & Francis
Publication date:
08/09/2010
Pages:
208
Product dimensions:
0.62(w) x 0.92(h) x 1.80(d)

Table of Contents

1. Introduction 2. An e-Business Classification Space 3. The BOAT Framework 4. Business Aspect 5. Organization Aspect 6. Architecture Aspect 7. Technology Aspect 8. BOAT as an Analysis Instrument 9. Concluding Remarks

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