Mastering Executive Education: How to Combine Content with Context and Emotion - The IMD Guide

Hardcover (Print)
Used and New from Other Sellers
Used and New from Other Sellers
from $79.59
Usually ships in 1-2 business days
(Save 20%)
Other sellers (Hardcover)
  • All (5) from $79.59   
  • New (3) from $79.59   
  • Used (2) from $79.59   
Sort by
Page 1 of 1
Showing All
Note: Marketplace items are not eligible for any coupons and promotions
Seller since 2008

Feedback rating:



New — never opened or used in original packaging.

Like New — packaging may have been opened. A "Like New" item is suitable to give as a gift.

Very Good — may have minor signs of wear on packaging but item works perfectly and has no damage.

Good — item is in good condition but packaging may have signs of shelf wear/aging or torn packaging. All specific defects should be noted in the Comments section associated with each item.

Acceptable — item is in working order but may show signs of wear such as scratches or torn packaging. All specific defects should be noted in the Comments section associated with each item.

Used — An item that has been opened and may show signs of wear. All specific defects should be noted in the Comments section associated with each item.

Refurbished — A used item that has been renewed or updated and verified to be in proper working condition. Not necessarily completed by the original manufacturer.

Brand New, Perfect Condition, Please allow 4-14 business days for delivery. 100% Money Back Guarantee, Over 1,000,000 customers served.

Ships from: Batavia, IL

Usually ships in 1-2 business days

  • Canadian
  • International
  • Standard, 48 States
  • Standard (AK, HI)
Seller since 2008

Feedback rating:


Condition: New

Ships from: Chicago, IL

Usually ships in 1-2 business days

  • Standard, 48 States
  • Standard (AK, HI)
Seller since 2015

Feedback rating:


Condition: New
Brand New Item.

Ships from: Chatham, NJ

Usually ships in 1-2 business days

  • Canadian
  • International
  • Standard, 48 States
  • Standard (AK, HI)
  • Express, 48 States
  • Express (AK, HI)
Page 1 of 1
Showing All
Sort by


"Mastering Executive Education offers a new way to design and deliver executive learning based on the practical challenges executives face, not around academic theory." Mastering Executive Education demonstrates that real value and sustainable impact come from understanding what drives an effective learning experience. For the first time, executives can clearly identify the characteristics of executive education experiences that generate impact in the workplace.
Read More Show Less

Product Details

  • ISBN-13: 9780273705024
  • Publisher: Trans-Atlantic Publications, Incorporated
  • Publication date: 12/31/2005
  • Pages: 400
  • Product dimensions: 6.30 (w) x 9.40 (h) x 1.40 (d)

Table of Contents

1 High-impact learning 1
2 Emotional highs 13
3 Energizing roles 24
4 Session scripting 42
5 Real-world context
6 3-dimensional learning 68
7 Program scripting
8 Writing an effective case for executive programs 105
9 Real world : real learning : real video 118
10 Developing a suite of cases for nurturing corporate entrepreneurship 130
11 Learning for leadership : the 'engineering' and 'clinical' approaches 140
12 On coaches, counselors, facilitators and behavioral consultants 155
13 The hidden agenda of management development : coaching managers on project teams 170
14 Scripting approaches for cross-cultural effectiveness 189
15 Teaching general managers about the business value of IT : making the invisible visible! 204
16 Adapting a case learning script to different purposes : the example of a fierce 'product battle' 221
17 Running effective group assignments 235
18 Beyond fun and games : outdoor activities for meaningful leadership development 252
19 Negotiation simulations : a dynamic learning tool 267
20 Client and participant initiated projects to facilitate the transfer of learning to the working environment 279
21 Entrepreneurship at the core : the MBA and EMBA start-up projects experiences 292
22 Learning by doing through international consulting projects 312
23 Applying theory to new worlds : executive MBA discovery expeditions 332
24 Scripting a CEO roundtable 345
25 Engaging families in business for insight and action 353
26 Fundamentals for a world-class leadership program 364
27 How to build and run long executive education programs 381
28 Scripting a top MBA program : focus on leadership development 391
29 A proposal to firm X : IT business consultancy partnership and appreciation 400
30 Company-specific program design : supporting the roll out of a new corporate strategy 413
31 Multi-module program scripting : Canon 427
32 Developing winning marketing strategies in real time 439
33 Robust learning from project-based programs 450
34 From emotions to solutions : generational transition in family business 470
App IMD's executive education portfolio 478
Read More Show Less

Customer Reviews

Be the first to write a review
( 0 )
Rating Distribution

5 Star


4 Star


3 Star


2 Star


1 Star


Your Rating:

Your Name: Create a Pen Name or

Barnes & Review Rules

Our reader reviews allow you to share your comments on titles you liked, or didn't, with others. By submitting an online review, you are representing to Barnes & that all information contained in your review is original and accurate in all respects, and that the submission of such content by you and the posting of such content by Barnes & does not and will not violate the rights of any third party. Please follow the rules below to help ensure that your review can be posted.

Reviews by Our Customers Under the Age of 13

We highly value and respect everyone's opinion concerning the titles we offer. However, we cannot allow persons under the age of 13 to have accounts at or to post customer reviews. Please see our Terms of Use for more details.

What to exclude from your review:

Please do not write about reviews, commentary, or information posted on the product page. If you see any errors in the information on the product page, please send us an email.

Reviews should not contain any of the following:

  • - HTML tags, profanity, obscenities, vulgarities, or comments that defame anyone
  • - Time-sensitive information such as tour dates, signings, lectures, etc.
  • - Single-word reviews. Other people will read your review to discover why you liked or didn't like the title. Be descriptive.
  • - Comments focusing on the author or that may ruin the ending for others
  • - Phone numbers, addresses, URLs
  • - Pricing and availability information or alternative ordering information
  • - Advertisements or commercial solicitation


  • - By submitting a review, you grant to Barnes & and its sublicensees the royalty-free, perpetual, irrevocable right and license to use the review in accordance with the Barnes & Terms of Use.
  • - Barnes & reserves the right not to post any review -- particularly those that do not follow the terms and conditions of these Rules. Barnes & also reserves the right to remove any review at any time without notice.
  • - See Terms of Use for other conditions and disclaimers.
Search for Products You'd Like to Recommend

Recommend other products that relate to your review. Just search for them below and share!

Create a Pen Name

Your Pen Name is your unique identity on It will appear on the reviews you write and other website activities. Your Pen Name cannot be edited, changed or deleted once submitted.

Your Pen Name can be any combination of alphanumeric characters (plus - and _), and must be at least two characters long.

Continue Anonymously

    If you find inappropriate content, please report it to Barnes & Noble
    Why is this product inappropriate?
    Comments (optional)