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Mastering Executive Education: How to Combine Content with Context and Emotion - The IMD Guide

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Overview

"Mastering Executive Education offers a new way to design and deliver executive learning based on the practical challenges executives face, not around academic theory." Mastering Executive Education demonstrates that real value and sustainable impact come from understanding what drives an effective learning experience. For the first time, executives can clearly identify the characteristics of executive education experiences that generate impact in the workplace.
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Product Details

  • ISBN-13: 9780273705024
  • Publisher: Trans-Atlantic Publications, Incorporated
  • Publication date: 12/31/2005
  • Pages: 400
  • Product dimensions: 6.30 (w) x 9.40 (h) x 1.40 (d)

Table of Contents

1 High-impact learning 1
2 Emotional highs 13
3 Energizing roles 24
4 Session scripting 42
5 Real-world context
6 3-dimensional learning 68
7 Program scripting
8 Writing an effective case for executive programs 105
9 Real world : real learning : real video 118
10 Developing a suite of cases for nurturing corporate entrepreneurship 130
11 Learning for leadership : the 'engineering' and 'clinical' approaches 140
12 On coaches, counselors, facilitators and behavioral consultants 155
13 The hidden agenda of management development : coaching managers on project teams 170
14 Scripting approaches for cross-cultural effectiveness 189
15 Teaching general managers about the business value of IT : making the invisible visible! 204
16 Adapting a case learning script to different purposes : the example of a fierce 'product battle' 221
17 Running effective group assignments 235
18 Beyond fun and games : outdoor activities for meaningful leadership development 252
19 Negotiation simulations : a dynamic learning tool 267
20 Client and participant initiated projects to facilitate the transfer of learning to the working environment 279
21 Entrepreneurship at the core : the MBA and EMBA start-up projects experiences 292
22 Learning by doing through international consulting projects 312
23 Applying theory to new worlds : executive MBA discovery expeditions 332
24 Scripting a CEO roundtable 345
25 Engaging families in business for insight and action 353
26 Fundamentals for a world-class leadership program 364
27 How to build and run long executive education programs 381
28 Scripting a top MBA program : focus on leadership development 391
29 A proposal to firm X : IT business consultancy partnership and appreciation 400
30 Company-specific program design : supporting the roll out of a new corporate strategy 413
31 Multi-module program scripting : Canon 427
32 Developing winning marketing strategies in real time 439
33 Robust learning from project-based programs 450
34 From emotions to solutions : generational transition in family business 470
App IMD's executive education portfolio 478
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