Mastering International Trade

Mastering International Trade

by Chris Marshall
     
 

This title provides a practical and hands on approach to exporting/importing, and deals with the issues international companies need to understand if they are to succeed trading overseas. It examines basic marketing concepts and tools, the importance of research to identify and evaluate potential markets, and the strategies that can be used to assist companies in

Overview

This title provides a practical and hands on approach to exporting/importing, and deals with the issues international companies need to understand if they are to succeed trading overseas. It examines basic marketing concepts and tools, the importance of research to identify and evaluate potential markets, and the strategies that can be used to assist companies in penetrating these markets.

Product Details

ISBN-13:
9780333994610
Publisher:
Palgrave Macmillan
Publication date:
02/28/2003
Series:
Palgrave Master Series
Edition description:
REV
Pages:
224
Product dimensions:
6.00(w) x 9.00(h) x 0.56(d)

Meet the Author

Chris Marshall is a graduate member of the Institute of Export with experience of advising businesses on improving their overseas performance.

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