Mastering Magento

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Mastering Magento

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Product Details

  • ISBN-13: 9781849516945
  • Publisher: Packt Publishing
  • Publication date: 5/4/2012
  • Pages: 300
  • Sales rank: 713,337
  • Product dimensions: 7.50 (w) x 9.25 (h) x 0.63 (d)

Meet the Author

After 15 years in advertising and political consulting, Bret Williams dove into a new marketing venue in 1995 called the Internet. Over the intervening years, Bret and his team at Novusweb created the first site with live coverage of a major sporting event, the first car dealer website to provide online customization and pricing, and an innovative rapid-development process.

In 2005, Bret and his wife, Cyndi, launched their first owned e-commerce site, which almost immediately became a leader in its niche. Since then, Bret has worked to research and identify open source platforms that can provide the features and functions necessary for online retail success.

Today, Bret and the Novusweb team continue to develop online marketing solutions for their own company as well as select clients all across America.

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Customer Reviews

Average Rating 4.5
( 2 )
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Sort by: Showing all of 2 Customer Reviews
  • Posted September 20, 2012

    When you are using Magento and have never used e-commerce softwa

    When you are using Magento and have never used e-commerce software before, you have probably no idea where to start. “Mastering Magento” can make this first step way easier. The book is divided into 11 chapters.

    Chapter 1
    If you want to prevent reinstalling your software several times, it is probably a good idea to consider some key areas when planning your Magento installation. Ask yourself questions like who is going to take care of the hosting, installation and developing. Which parts of the store are accessible to which persons?

    Chapter 2
    If you don’t have your own server, you need a hosted-server for your Magento-installation. But how to choose if there are so many companies that are offering a service that looks comparable? Some guidelines are offered.
    We are also installing our first websites, stores and store views. Maybe you want to offer multiple languages and currencies and make sure you have a backup as well.

    Chapter 3
    What exactly is a category and what is a catalog? How can the attributes of your different products be defined? What is the difference between an attribute and an attribute set? No idea what up-sells and cross-sells are? These issues are covered in chapter 3.

    Chapter 4.
    What kind of impression is your webstore making? Do your visitors have a reason to come back a second time? The theme or template of your website is the way it is shown to your public. By adjusting your theme you can give your site a personal touch. Although you get some insights in adjusting themes and layouts, this chapter covers only a small part of it. You could write a single book just about this topic.

    Chapter 5
    “Configure to sell” is exactly what this chapter does. It starts with taking new orders from new customers and ends with the fulfilment of these orders.

    Chapter 6
    As important as products and product information are to e-commerce, successful online stores need more in order to attract customers and fortify the store's brand. Your customers want to know more about your return policies, payment options and who you are.
    Magento offers a CMS to include al this information and gives you many options to adjust the way the information is shown to your customers.

    Chapter 7
    Of course you want customers in your new store. But how do people that have never heard of you or your site find it? And how can you make sure that people are buying in your store and even come back to make another purchase? Sitemaps, search engine optimization, newsletters and promotions can help you.

    Chapter 8
    Magento itself already provides many options to create a great e-commerce site. Besides the standard options offered it is possible to extent your site with many modules like themes, payment integrations, stock management and more.

    Chapter 9
    Because of the way Magento is build, it puts a good deal on overhead on a webserver. This chapter covers inside information about the database structure of Magento, indexing, caching and how to tune your server.

    Chapter 10
    WordPress is a well-known blogging site. Did you know it is very easy to fully integrate it into your Magento store?
    Like always, don’t make changes on your development website if you don’t know the result. And in case something goes wrong you know how to restore your backup after reading this chapter.

    Chapter 11
    Chapter 11 is called pre-launch checklist. It covers multiple topics that have to be checked before launching your site. After reading this final chapter your site is ready to go online.

    Magento can be quite impressive if you use it the very first time. You probably have no idea where to start if this is your first e-commerce site. A lot of topics that are important before launching your website are covered in depth, others are more or less just referred to. This makes the book suitable as a starter guide and as a reference guide as well.

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  • Anonymous

    Posted September 27, 2012

    No text was provided for this review.

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