Mastering Public Speaking / Edition 8

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Updated it its 8th edition, Mastering Public Speaking equips readers with a firm grounding in the “hows” and “whys” of public speaking by providing an ideal balance of theory and skills while placing important emphases on critiquing, ethics, and critical thinking. Written in a casual, lively style and clearly organized, the eighth edition of Mastering Public Speaking builds on its previous success. The first public speaking book to devote an entire chapter to ethics, the eighth edition continues its popular and distinctive emphasis on the ethical contract between speaker and listener.

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Editorial Reviews

A basic college-level text containing 19 chapters, the first few of which address introductory concepts such as the ethics of public speaking and speaking confidently. The next few chapters treat aspects of preparation such as analyzing the prospective audience, researching the topic, and delivering the speech. Fine tuning, including the use of visual aids, is covered in later chapters. Includes six sample speeches. Annotation c. by Book News, Inc., Portland, Or.
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Product Details

  • ISBN-13: 9780205029396
  • Publisher: Pearson
  • Publication date: 1/11/2012
  • Edition description: New Edition
  • Edition number: 8
  • Pages: 448
  • Sales rank: 69,769
  • Product dimensions: 9.10 (w) x 11.00 (h) x 2.20 (d)

Table of Contents

Chapter 1: An Introduction to Public Speaking 1

Why Study Public Speaking? 2

Definitions of Communication 4

Levels of Communication 6

Elements of Communication 9

The Public Speaker as Critical Thinker 12

Theory into Practice: Thinking about Speaking 14

Chapter 2: The Ethics of Public Speaking 16

Definition of Ethics 18

Principles of Ethics 19

Ethical Speaking 20

Ethical Listening 23

Fair Use Guidelines 25

Plagiarism 26

Theory into Practice: How to Avoid Plagiarism 30

Civility in the Classroom

Chapter 3: Speaking Confidently 32

Recognize That Speaker Nervousness Is Normal 34

Control Speaker Nervousness 37

Learn How to Build Speaker Confidence 37

Theory into Practice: Gaining Perspective 42

Prepare Your First Speech 43

Chapter 4: Listening to Speeches 52

The Importance of Listening 55

Listening versus Hearing 55

The Process of Listening 57

Obstacles to Effective Listening 59

Promoting Better Listening 60

Speaking with Confidence: Jodie Moody Radford University

Theory into Practice:

Chapter 5: Analyzing Your Audience 74

Recognize the Value of Audience Diversity 76

Analyze Your Audience before the Speech 78

Theory into Practice: Using an Audience Questionnaire 89

Analyze Your Audience during the Speech 88

Analyze Your Audience after the Speech 91

Chapter 6: Selecting Your Speech Topic 94

Generate Ideas 96

Research-Generated Topics 101

Select Your Topic

Focus Your Topic 102

Determine Your General Purpose 105

Formulate Your Specific Purpose 106

Word Your Thesis Statement 107

Chapter 7: Researching Your Topic

Assess Your Personal Knowledge

Develop Your Research Plan

Collect Your Information

Theory Into Practice: Evaluating Internet Resources

Record Your Information

Conclude Your Search

Chapter 8: Supporting Your Speech

Purposes of Supporting Materials

Types of Supporting Materials

Tests of Evidence

Citing Your Sources

Theory Into Practice: Information for Oral Footnotes

Chapter 9: Organizing the Body of Your Speech

Formulate an Organizing Question

Divide the Speech into Key Ideas

Develop the Key Ideas

Theory Into Practice: Applying the “4 S’s”

Connect the Key Ideas

Chapter 10: Introducing and Concluding Your Speech

Organize the Introduction of the Speech

Organize the Conclusion of the Speech

Theory Into Practice: Outward Method of Speech Development

Chapter 11: Outlining Your Speech

Functions of Outlining

Principles of Outlining

Stages of Outlining

Theory Into Practice: Visual Brainstorming

Chapter 12: Wording Your Speech

Functions of Language

Principles of Effective Language Use

Theory Into Practice: Keys to Effective Oral Style

Chapter 13: Delivering Your Speech 224

Principles of Nonverbal Communication 226

Methods of Delivery 227

Qualities of Effective Delivery 230

Elements of Vocal Delivery 231

Elements of Physical Delivery 235

Theory into Practice: Dressing for Address 236

Chapter 14: Using Presentational Aids 242

The Importance of Using Presentational Aids 244

Types of Presentational Aids 246

Projection of Presentational Aids 252

Theory into Practice: Designing Visual Aids 254

Strategies for Using Presentational Aids 253

Ethical Decisions: Fair Use or Copyright Infringement 257

Chapter 15: Speaking to Inform 260

Characteristics of a Speech to Inform 262

Informative Speech Topics 264

Guidelines for Speaking to Inform 271

Theory into Practice: Organizing Informative Speeches 272

Annotated Sample Speech: Renaissance Fairs: The New Vaudeville 276

Chapter 16: The Strategy of Persuasion 280

The Importance of Persuasion 282

A Definition of Persuasion 283

Types of Influence 283

Types of Persuasive Speeches 285

Persuasive Speaking Strategies 286

Theory into Practice: Developing Emotional Appeals 295

Chapter 17: The Structure of Persuasion 298

Making and Refuting Arguments 300

Types of Argument 302

Theory into Practice: Testing Your Arguments 309

Fallacies of Argument 309

Selecting Propositions for Persuasive Speeches 315

Monroe’s Motivated Sequence 317

Annotated Sample Speech: Sustainable Giving 319

Chapter 18: Speaking on Special Occasions 324

The Speech of Introduction 326

The Speech of Presentation 327

The Acceptance Speech 329

The Speech of Tribute 330

The Speech to Entertain 331

The Impromptu Speech 334

Theory into Practice: The Question-Answer Period 332

Chapter 19: Speaking in and as a Group 338

Small-Group Communication and Public Speaking 340

Small Groups Defined 340

Types of Groups 341

Group Discussion and Decision Making 342

The Group Presentation 350

Theory into Practice: Developing a Presentational Style 353

Appendix A: Giving and Receiving Criticism

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