All chapters close with "Summary," "Exercises," and "Notes."
1. An Introduction to Public Speaking.
Why Study Public Speaking?
Definitions of Communication.
Levels of Communication.
Components of Communication.
The Public Speaker as Critical Thinker.
2. The Ethics of Public Speaking.
Definition of Ethics.
Principles of Ethics.
3. Speaking Confidently.
Pervasiveness of Speaker Nervousness.
Controlling Speaker Nervousness.
Your First Speech.
4. Responding to Speeches.
The Importance of Listening.
Listening versus Hearing.
The Process of Listening.
Obstacles to Effective Listening.
Promoting Better Listening.
Acting on Criticism.
5. Analyzing Your Audience.
The Value of Audience Diversity.
Audience Analysis Before the Speech.
Audience Analysis during the Speech.
Audience Analysis After the Speech
6. Selecting Your Speech Topic.
Selecting Your Topic.
Focusing Your Topic.
Determining Your General Purpose.
Formulating Your Specific Purpose.
Wording Your Thesis Statement.
Developing Your Speech Title.
7. Researching Your Topic.
Assess Personal Knowledge.
Develop a Research Plan.
Collect Your Information.
Evaluate Your Search.
8. Supporting Your Speech.
Purposes of Supporting Materials.
Types of Supporting Materials.
Evaluating Electronic Information.
9. Organizing the Body of Your Speech.
The Process of Organization.
10. Introducing and Concluding Your Speech.
Organizing the Introduction of the Speech.
Organizing the Conclusion of the Speech.
11. Outlining Your Speech.
Functions of Outlining.
Principles of Outlining.
Stages of Outlining.
12. Wording Your Speech.
Functions of Language.
Principles of Effective Language Use.
13. Delivering Your Speech.
Principles of Nonverbal Communication.
Qualities of Effective Delivery.
Elements of Vocal Delivery.
Elements of Physical Delivery.
Methods of Delivery.
14. Using Visual Aids.
The Importance of Using Visual Aids.
Types of Visual Aids.
Strategies for Using Visual Aids.
15. Speaking to Inform.
Characteristics of a Speech to Inform.
Types of Informative Speeches.
Guidelines for Speaking to Inform.
16. The Strategy of Persuasion.
The Importance of Persuasion.
A Definition of Persuasion.
Types of Influence.
The Pyramid of Persuasion.
Types of Persuasive Speeches.
Principles of Persuasion.
Persuasive Speaking Strategies.
17. The Structure of Persuasion.
Selecting Propositions for Persuasive Speeches.
Organizing Persuasive Speeches.
18. Speaking on Special Occasions.
The Speech of Introduction.
The Speech of Presentation.
The Acceptance Speech.
The Speech of Tribute.
The Speech to Entertain.
The Impromptu Speech.
The Question-Answer Period.
The Videotaped Speech.
19. Speaking in Small Groups.
The Importance of Small Groups.
Small Group Communication and Public Speaking.
Small Groups Defined.
Types of Groups.
Group Discussion and Decision Making.
The Group Presentation.
Appendix: Sample Speeches.
Daniel Sarvis, A Ship in a Bottle.
Susan Chontos, The Amish: Seeking to Lose the Self.
Maria E. Ciach, Hepatitis B: What Every College Student Doesn't Know.
Bond Benton, Very Fake BadgesVery Real Guns.
President Bill Clinton, Eulogy for Barbara Jordan.
Martin Luther King, Jr., I Have a Dream.