Mastering Public Speaking / Edition 7

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Key features within this edition include:
  • Strong coverage of ethics throughout:
    • The first public speaking book to include a full chapter on ethics (Ch. 2), the new edition continues to stress to readers the importance of being ethical speakers and listeners.
    • “Ethical Decisions” boxes present mini-cases in which readers must choose between controversial courses of action. Thought-provoking questions follow each scenario, providing springboards for engaging classroom debates.
    • In-chapter discussions of ethical issues throughout the book stress to readers how ethics is a part of the entire public speaking process.
  • Emphasis on speech criticism:
    • Step-by-step instruction on speech criticism (Chapter 4) includes discussion of reacting to criticism that shows readers how to use feedback constructively.
    • Critiquing guidelines printed in the back of the book serve as a reference tool.
    • An annotated speech critique is included in Chapter 4, offering an early example (with commentary from the authors) to help improve a reader’s written and oral critiquing.
    • Annotated speeches appear in Chapters 15, 17, and 18, and illustrate how four readers constructed their informative, persuasive, and special occasion speeches.
  • Emphasis on critical thinking:
    • In-text discussions of specific critical thinking skills are incorporated throughout the text, appearing early in the chapters to reinforce how critical thinking relates to each topic at hand.
  • Emphasis on technology:
    • The Seventh Edition provides a current guide to research using databases, academic search engines, and Internet sources, with a strong emphasis on how to evaluate Internet sites.
    • “Exploring Online” boxes throughout the book emphasize the wealth of useful information on the Internet.
  • Two full chapters on persuasion highlight persuasive theory, types of argument, and a discussion of logical fallacies.
  • “Speaking with Confidence” boxes feature speaker excerpts throughout the country explaining how Mastering Public Speaking helped them to build their confidence throughout the stages of the public speaking process.
  • Sample speeches represent a diversity of speakers and occasions: student and professional speakers; classroom and contest student speeches; speeches by two-year, four-year, and graduate school readers; informative, persuasive, and special occasion speeches (Ch. 15, 17, 18 & Appendix).
  • Updated examples reflect greater cultural diversity and changes in technology.
  • “Theory into Practice” features in every chapter help readers understand and apply concepts and strategies of public communication to enhance their speaking competence.

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Editorial Reviews

A basic college-level text containing 19 chapters, the first few of which address introductory concepts such as the ethics of public speaking and speaking confidently. The next few chapters treat aspects of preparation such as analyzing the prospective audience, researching the topic, and delivering the speech. Fine tuning, including the use of visual aids, is covered in later chapters. Includes six sample speeches. Annotation c. by Book News, Inc., Portland, Or.
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Product Details

  • ISBN-13: 9780205593361
  • Publisher: Pearson
  • Publication date: 2/23/2009
  • Series: MySpeechLab Series
  • Edition description: Older Edition
  • Edition number: 7
  • Pages: 464
  • Product dimensions: 8.40 (w) x 10.70 (h) x 0.70 (d)

Table of Contents

1 An Introduction to Public Speaking

Definitions of Communication

Levels of Communication

Elements of Communication

The Public Speaker as Critical Thinker

2 The Ethics of Public Speaking

Definition of Ethics

Principles of Ethics

Ethical Speaking

Ethical Listening

Theory into Practice: Civility in the Classroom

Fair Use Guidelines


3 Speaking Confidently

Recognize That Speaker Nervousness Is Normal

Control Speaker Nervousness

Learn How to Build Speaker Confidence

Prepare Your First Speech

4 Responding to Speeches

The Importance of Listening

Listening versus Hearing

The Process of Listening

Obstacles to Effective Listening

Promoting Better Listening

Critiquing Speeches

Acting on Criticism

5 Analyzing Your Audience

Recognize the Value of Audience Diversity

Analyze Your Audience before the Speech

Analyze Your Audience during the Speech

Analyze Your Audience after the Speech

6 Selecting Your Speech Topic

Generate Ideas

Theory into Practice: Selecting Your Topic

Focus Your Topic

Determine Your General Purpose

Formulate Your Specific Purpose

Word Your Thesis Statement

Develop Your Speech Title

7 Researching Your Topic

Assess Your Personal Knowledge

Develop Your Research Plan

Collect Your Information

Record Your Information

Conclude Your Search

8 Supporting Your Speech

Purposes of Supporting Materials

Types of Supporting Materials

Tests of Evidence

Evaluating Electronic Information

Citing Your Sources

9 Organizing the Body of Your Speech

Formulate an Organizing Question

Divide the Speech into Key Ideas

Develop the Key Ideas

Connect the Key Ideas

10 Introducing and Concluding Your Speech

Organize the Introduction of the Speech

Organize the Conclusion of the Speech

11 Outlining Your Speech

Functions of Outlining

Principles of Outlining

Stages of Outlining

12 Wording Your Speech

Functions of Language

Principles of Effective Language Use

13 Delivering Your Speech

Principles of Nonverbal Communication

Methods of Delivery

Qualities of Effective Delivery

Elements of Vocal Delivery

Elements of Physical Delivery

14 Using Presentational Aids

The Importance of Using Presentational Aids

Types of Presentational Aids

Projection of Visual Aids

Strategies for Using Presentational Aids

15 Speaking to Inform

Characteristics of a Speech to Inform

Informative Speech Topics

Guidelines for Speaking to Inform

Annotated Sample Speech: Renaissance Fairs: The New Vaudeville

16 The Strategy of Persuasion

The Importance of Persuasion

A Definition of Persuasion

Types of Influence

Types of Persuasive Speeches

Persuasive Speaking Strategies

17 The Structure of Persuasion

Making and Refuting Arguments

Types of Argument

Fallacies of Argument

Selecting Propositions for Persuasive Speeches

Monroe's Motivated Sequence

Annotated Sample Speech: Sustainable Giving

18 Speaking on Special Occasions

The Speech of Introduction

The Speech of Presentation

The Acceptance Speech

The Speech of Tribute

The Speech to Entertain

The Impromptu Speech

The Question-Answer Period

19 Speaking in and as a Group

Small Group Communication and Public Speaking

Small Groups Defined

Types of Groups

Group Discussion and Decision Making

The Group Presentation

Appendix: Sample Speeches

Emancipation Complication: Crisis with the Foster Care System, Alisha Watson

How Old Is He Anyway? Aging the Whitetail Buck, Darla Goodrich

Steganography: Hidden Messages, Tiffanie K. Petrin

A Sign of the Times, Jared J. Johnston

The Amish: Seeking to Lose the Self, Susan Chontos

Speech of Tribute to Timothy J. Russert, Doris Kearns Goodwin

I Have a Dream, Martin Luther King, Jr.

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