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Mastering the Dynamics of Innovation: How Companies Can Seize Opportunities in the Face of Technological Change
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First Good [ No Hassle 30 Day Returns ] [ Underlining/Highlighting: SOME ] Publisher: Harvard Business School Press Pub Date: 5/1/1994 Binding: Hardcover Pages: 253.
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1994 Small stains on edge of pageblock. This book has hardback covers. Ex-library, With usual stamps and markings, In fair condition, suitable as a study copy. Dust Jacket in
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fair condition., 700grams, ISBN: 9780875843421. *****PLEASE NOTE: This item is shipping from an authorized seller in Europe. In the event that a return is necessary, you will be able to return your item within the US. To learn more about our European sellers and policies see the BookQuest FAQ section*****
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1994 Hardcover 9.1 x 6.1 x 1.3 inches. Condition good. Isbn 0-87584-342-5, 0875843425. How Companies Can Seize Opportunities in the Face of Technological Change Utterback
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(management and engineering, MIT) has compiled an impressive volume, combining considerable research with case histories that chart the ebb and flow of assembled and nonassembled products through the American marketplace. Theory is used in conjunction with interesting descriptions of the history of such innovations as the typewriter, the light bulb, and plate glass to demonstrate the impact of innovation in such industries as word processing, automobiles, and super computers. Weaving together research and examples, Utterback persuasively argues that companies should not always sacrifice long-term research and development projects for the sake of immediate financial reward. He shows that overly conservative practices have often left giant companies on the outside looking in when new, radical innovations have made more traditional process
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0875843425 NEW ~ Tight & Bright ~ all books carefully examined & well packaged
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Overview
The author presents a compelling look at how innovation transforms industries, raising the fortunes of some firms while destroying others. The book draws on the rich history of innovation by inventors and entrepreneurs—ranging from the birth of typewriters to the emergence of personal computers, gas lamps to fluorescent lighting, George Eastman's amateur photography to electronic imaging—to develop a practical model for how innovation enters an industry, how mainstream firms typically respond, and how—over time—new and old players wrestle for dominance. Utterback asserts that existing organizations must consistently abandon past success and embrace innovation—even when it undermines their traditional strengths. He sets