Mastering the World of Marketing: The Ultimate Training Resource from the Biggest Names in Marketing


The best of the best strategies from leading marketers

There are millions of ways to speak to your market today; thismakes choosing the best approach all the more important. Withmethods, tricks, techniques, strategies, and platforms suited forcompanies and budgets of all sizes, Mastering the World ofMarketing reveals how 50 of the top marketers working todaygenerate leads, create brand recognition, and capture newcustomers.

Covering both ...

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The best of the best strategies from leading marketers

There are millions of ways to speak to your market today; thismakes choosing the best approach all the more important. Withmethods, tricks, techniques, strategies, and platforms suited forcompanies and budgets of all sizes, Mastering the World ofMarketing reveals how 50 of the top marketers working todaygenerate leads, create brand recognition, and capture newcustomers.

Covering both offline and online channels, this comprehensiveguide examines traditional, alternative, and hybrid approaches,giving you the full range of what works today so you can choosewhat suits your business needs best.

  • Includes networking, word of mouth marketing, customerreferrals, yellow page directories, radio, print, email marketing,direct mail, internet marketing, social media marketing, publicrelations, and advertising
  • Includes chapters from contributors such as Chris Brogan,Tony Hsieh, Jack Trout, David Meerman Scott, Guy Kawasaki, PeterShankman, Scott Stratten, Mari Smith, Gary Vaynerchuck, andmore!

A value-packed resource that offers unparalleled access totoday's brightest marketing stars, Mastering the World of Marketinggives you all the marketing tools you need to reach your audiencewith compelling, winning messages

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Product Details

  • ISBN-13: 9780470888414
  • Publisher: Wiley
  • Publication date: 5/31/2011
  • Edition number: 1
  • Pages: 270
  • Product dimensions: 5.90 (w) x 8.90 (h) x 0.90 (d)

Meet the Author

Eric Taylor is a global expert on sales, marketing, employeemotivation, and personal development. He is the founder andpresident of Eric Taylor Consulting Group, based in New Jersey.Eric has educated, entertained, and inspired more than 2,000audiences over the past 20 years. His high-energy, interactive, andrelevant keynotes attract some of the world's most respectedcompanies such as T-Mobile, Tiffany & Company, State FarmInsurance, American Express, Liberty Mutual, Aflac, and many more.

David Riklan is the founder and president of SelfImprovement Online, Inc., a company that manages multiple websiteson self-improvement, business, and natural health, the number-one ranked website for theself-improvement community. David has created four powerfulInternet marketing and training programs on e-book marketing,search engine optimization, e-mail marketing, and social media.

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Table of Contents

Foreword (Mark Joyner).

Introduction Mastering The World Of Marketing.

Chapter 1 The Split-Testing Attitude (Matt Bacak).

Chapter 2 Thirty-One–derfully Simple Ways to Make Your AdsGenerate More Inquiries (Bob Bly).

Chapter 3 100 Personal Branding Tactics Using Social Media(Chris Brogan).

Chapter 4 Dewey, Cheatum & Howe, Inc. (JohnCarlton).

Chapter 5 Five Ways to Avoid Small Business MarketingComplacency (Charlie Cook).

Chapter 6 Ten Internet Marketing Rules to Live By (TerryDean).

Chapter 7 Forget Benefits, and You Will Sell More (MichelFortin).

Chapter 8 Ten Common Mistakes Exhibitors Make (SusanFriedmann).

Chapter 9 Build a Killer Media List (Rick Frishman).

Chapter 10 Two Businesses, One Marketing Plan (BobGilbreath).

Chapter 11 Relevancy Rules for Google (and for You, Too)(Aaron Goldman).

Chapter 12 A Newbie’s Field Guide to Twitter for Business:Twenty-Nine Questions (and Answers) About Starting Out (AnnHandley and Beth Harte).

Chapter 13 Is This a Bad Time to Market? (C.J. Hayden,MCC).

Chapter 14 The Dos and Dont’s to Using Article Marketingto Get Online Visibility (Jeff Herring).

Chapter 15 What Poker Taught Me about Business (TonyHsieh).

Chapter 16 How to Be Fascinating (Guy Kawasaki).

Chapter 17 Common Courtesy Is a Marketing Strategy (DanKennedy).

Chapter 18 Two Key Elements to Article Marketing: The PerfectTitle and Resource Box (Christopher Knight).

Chapter 19 Top Ten Metrics for Measuring Social Media MarketingROI (Shama Kubani).

Chapter 20 Tap into Your Think Tank: Twenty Ways to GenerateIdeas That Will Boost Your Business (Jim Kukral).

Chapter 21 Marketing WITHOUT Marketing (Ryan Lee).

Chapter 22 Where and When to Begin Marketing (Jay ConradLevinson).

Chapter 23 Top Eleven Proven Ways to Grow Your E-Mail MarketingList (Andrew Lutts).

Chapter 24 Setting a Marketing Budget (Scott C.Margenau).

Chapter 25 Big-Ass Fans and the Naked Truth about Attention andControversy (Perry Marshall).

Chapter 26 What Makes Things Go Viral (Peggy McColl).

Chapter 27 There Is No Word-of-Mouth‘‘Marketing’’ (Chuck McKay).

Chapter 28 The Eight Ps of Buying Triggers (AdrianOtt).

Chapter 29 ‘‘Robert, They Can’t EatYou!’’: My Rules for Success in Business and Life inGeneral (Bob Parsons).

Chapter 30 Book Yourself Solid: How to Get Clients Even If YouHate Marketing (Michael Port).

Chapter 31 Twenty-Three Questions for Prospective Bloggers: Is aBlog Right for You? (Darren Rowse).

Chapter 32 Ten Ways to Surf for Buried Treasure in Your Market(Rich Schefren).

Chapter 33 Avoiding Dreadful Marketing Ideas (Barbara FindlaySchenck).

Chapter 34 Ten Web Landing Page Tips to Drive Action (DavidMeerman Scott).

Chapter 35 Everything You Need to Know about Word-of-MouthMarketing (Andy Sernovitz).

Chapter 36 Five Ways to Not Screw Up Your Networking Attempts(Peter Shankman).

Chapter 37 Seven Direct Mail Secrets Guaranteed to Create aStampede of New Business (Yanik Silver).

Chapter 38 Twenty-One Creative Ways to Increase Your FacebookFanbase (Mari Smith).

Chapter 39 The Great Brand Dilution (Brian Solis).

Chapter 40 How to Write a Great Press Release: A Sample PressRelease Template (Bill Stoller).

Chapter 41 Why I Changed My Coffee Religion (ScottStratten).

Chapter 42 Power of Psychological Triggers (JoeSugarman).

Chapter 43 Five Guerrilla Marketing Weapons That Helped IncreaseMy Business without Spending Any Money (Mike Tasner).

Chapter 44 Love and Logic Equals GREAT Marketing (MaryEllenTribby).

Chapter 45 The Importance of Being Different (JackTrout).

Chapter 46 The Five Most Important Words on Your Web Site(Nick Usborne).

Chapter 47 Crush It! (Gary Vaynerchuk).

Chapter 48 The Twenty-One Most Powerful Copywriting Rules of AllTime (Dr. Joe Vitale).

Chapter 49 Search Engine Optimization Made Easy (AaronWall).

Chapter 50 What Is Marketing? (Allen Weiss).

Additional World Class Marketing Resources.


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