Mastering the World of Marketing: The Ultimate Training Resource from the Biggest Names in Marketing

Mastering the World of Marketing: The Ultimate Training Resource from the Biggest Names in Marketing

by Eric Taylor, David Riklan
     
 

View All Available Formats & Editions

The best of the best strategies from leading marketers

There are millions of ways to speak to your market today; thismakes choosing the best approach all the more important. Withmethods, tricks, techniques, strategies, and platforms suited forcompanies and budgets of all sizes, Mastering the World ofMarketing reveals how 50 of the top marketers working

See more details below

Overview

The best of the best strategies from leading marketers

There are millions of ways to speak to your market today; thismakes choosing the best approach all the more important. Withmethods, tricks, techniques, strategies, and platforms suited forcompanies and budgets of all sizes, Mastering the World ofMarketing reveals how 50 of the top marketers working todaygenerate leads, create brand recognition, and capture newcustomers.

Covering both offline and online channels, this comprehensiveguide examines traditional, alternative, and hybrid approaches,giving you the full range of what works today so you can choosewhat suits your business needs best.

  • Includes networking, word of mouth marketing, customerreferrals, yellow page directories, radio, print, email marketing,direct mail, internet marketing, social media marketing, publicrelations, and advertising
  • Includes chapters from contributors such as Chris Brogan,Tony Hsieh, Jack Trout, David Meerman Scott, Guy Kawasaki, PeterShankman, Scott Stratten, Mari Smith, Gary Vaynerchuck, andmore!

A value-packed resource that offers unparalleled access totoday's brightest marketing stars, Mastering the World of Marketinggives you all the marketing tools you need to reach your audiencewith compelling, winning messages

Read More

Product Details

ISBN-13:
9780470888414
Publisher:
Wiley
Publication date:
05/31/2011
Pages:
270
Product dimensions:
5.90(w) x 8.90(h) x 0.90(d)

Customer Reviews

Average Review:

Write a Review

and post it to your social network

     

Most Helpful Customer Reviews

See all customer reviews >