Mastering Type: The Essential Guide to Typography for Print and Web Design

Overview

Good Design, Down to the Letter

Packages on store shelves, posters on building walls, pages of a website—all contain information that needs to be communicated. And at the heart of that communication is type: visually interesting, interactive, expressive and captivating. Each letter must come alive; therefore, each letter must be carefully crafted or chosen. A solid foundation in typography, as well as an understanding of its nuances, will help ...

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Mastering Type: The Essential Guide to Typography for Print and Web Design

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Overview

Good Design, Down to the Letter

Packages on store shelves, posters on building walls, pages of a website—all contain information that needs to be communicated. And at the heart of that communication is type: visually interesting, interactive, expressive and captivating. Each letter must come alive; therefore, each letter must be carefully crafted or chosen. A solid foundation in typography, as well as an understanding of its nuances, will help you optimize your visual communication—in whatever form it takes.

By breaking down the study of type into a systematic progression of relationships—letter, word, sentence, paragraph, page and screen—award-winning graphic designer and professor of communication design Denise Bosler provides a unique and illuminating perspective on typography for both print and digital media and for designers of all skill levels.

Through instruction, interviews and real-world inspiration, Mastering Type explores the power of each typographic element—both as it stands alone and as it works with other elements—to create successful design, to strengthen your skill set and to inspire your next project.

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Product Details

  • ISBN-13: 9781440313691
  • Publisher: F+W Media
  • Publication date: 6/13/2012
  • Pages: 240
  • Sales rank: 359,472
  • Product dimensions: 9.10 (w) x 10.10 (h) x 1.00 (d)

Meet the Author

Denise Bosler is a graphic designer, illustrator, and professor of communication design at Kutztown University in Pennsylvania. For the last fifteen years, Denise has focused her design work on print collateral, product packaging, and identity. She has produced numerous award-winning logo and packaging designs featuring hand rendered and custom type. For the past eight years, Denise has taught typography and upper level graphic design classes, allowing her to apply her extensive practical knowledge. Her website is bosler.com.

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