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Mastering Your Website: Insider's Guide to Fully Understanding Your Website, Search Engine Optimization and Building Your Brand

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Overview

This 214-page, 31-chapter book is designed to be useful to EVERYONE from beginning website owners to intermediate and advanced website developers and marketers. The opening chapters cover the basics before Colascione dives into the more detailed information people need to build, market and maintain a successful website on Google. The progression takes readers from the starting point of registering their domain name all the way through website editing software to Search Engine Optimization for developed sites, ...

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Overview

This 214-page, 31-chapter book is designed to be useful to EVERYONE from beginning website owners to intermediate and advanced website developers and marketers. The opening chapters cover the basics before Colascione dives into the more detailed information people need to build, market and maintain a successful website on Google. The progression takes readers from the starting point of registering their domain name all the way through website editing software to Search Engine Optimization for developed sites, including insight into the most sophisticated search engine algorithms like Google Panda and Google Penguin which ultimately determine how high websites are ranked.

The first few chapters cover domain names and web hosting as well as, IP's, DNS, web site builders, web editing software like Dreamweaver and Photoshop, and how to get a site started. Do not let this initial simplicity fool you. After the basics are out of the way, the book covers Search Engine Optimization specifically for Google and how you should go about building and optimizing a web site. There are several chapters on text links due to the importance they play in search visibility and what to avoid (Google Penguin) as well as what to go after. After the semi intermediate topics are out of the way, the reader dives into search algorithms, advanced content marketing, reputation management, social media, some strategic ideas and touches on most of the new things Google is doing. Finally, together with the author, the reader tears deep into some Google Patents, specifically, DOCUMENT SCORING BASED ON DOCUMENT CONTENT UPDATE (Google Panda/Content Freshness) and METHOD FOR NODE RANKING IN A LINKED DATABASE (PageRank/Links), all of which are extreamly relevant to what is happening today's advanced algorithms. The book concludes with advice and predictions from the author for the future.

This book is about fully understanding everything to do with your web site and what it means to Google. This book is clear, concise, backed up with factual data straight from Google's own patents, and effectively teaches you, not just what to do with your site, but exactly why you're doing it in the first place. By truly understanding your web site, search engine optimization, social media and how it all ties into your brand, you can better plan and implement strategies which will save you time, money and effort all while helping you avoid easily overlooked mistakes that could wind up costing you your entire online business.

This book explains:

  • Domain names, web hosting, IP addresses, site builders, and development tools.
  • Explore advanced operation of organic (natural) search engines ranking, indexing, information storage and retrieval systems and PageRank algorithms with reference to patent claims.
  • Understand Google search engine decision making process and operation of advanced Google operators, algorithms and filters.
  • Off-page and on-page SEO techniques and Semantic web and website accessibility.
  • Site architecture issues and website monetization.
  • Planning in-bound linkage and effective, merit based link building.
  • Common black hat and white hat techniques; consequences of black hat techniques.
  • Metrics and monitoring Tools to monitor website performance, traffic and rankings.
  • Using Google Webmaster Tools and Analytics.
  • Social media marketing, Twitter, Facebook, Google+, Pintrest, LinkedIn, etc.
  • Content marketing, PR, and press release marketing.
  • Pay-per-click advertising.

For basic, intermediate and highly advanced SEO. The author covered as much material as possible. Readers of this book are sure to walk away with valuable thoughts and insights which will change they way they think about their web sites.

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Product Details

  • ISBN-13: 9781475155662
  • Publisher: CreateSpace Publishing
  • Publication date: 4/16/2012
  • Pages: 216
  • Product dimensions: 6.00 (w) x 9.00 (h) x 0.46 (d)

Meet the Author

John Colascione, an acknowledged expert in search engine optimization, is the President and Chief Executive Officer of Searchen Networks Inc., an Internet Marketing and Search Engine Consultancy Firm in New York. He is also the founder, lead developer and Past President of Long Island Exchange Inc., a privately owned media company providing Long Islanders with a wealth of information, news and local business data. This five time award winning web site serves well over one million Long Islanders as well as several hundred thousand non locals per year.

Qualifications: Ten (10+) years of web site management and marketing experience in the Internet industries involving web site development, management, online advertising, online marketing, search engine optimization, social media marketing, consulting, server administration, brand development, content relevant advertising, and database administration.

Education: Studies at Hendricks Institute of Technology, a trade school which prepares students for the information technology world. Hendricks Institute has been recognized as a leading provider of: Graphic Communications, Web site and E-commerce development and 3D Animation technology training.

John uses his advanced understanding of search engine algorithms, site optimization, social media marketing and the Internet to plan and develop online based services which provide a genuine consumer purpose while maintaining a foundation for generating revenue, experiencing growth and building brand value.

John plays a crucial role in several online endeavors and believes the keys to any businesses success are found within hard work, persistence, determination and the ability to balance vision with practicality.

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Customer Reviews

Average Rating 4.5
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Sort by: Showing all of 3 Customer Reviews
  • Posted June 18, 2012

    I have personally experienced setting up and reverse-engineering

    I have personally experienced setting up and reverse-engineering websites as John Colascione has done, and I can tell you that I would have paid much more than he is asking to have had this information from the start. There are a lot of things that new site and small business owners need to know, not just to get their site going, but to protect their businesses and their customers from they myriad pitfalls that can be easily avoided with a little forethought and study.

    I have bought expensive books on SEO, and explaining how to drive customers to you, but I found Colascione's book far easier to read, while still presenting all of the best information. And after owning and operating my own website, and online business, for more than 5 years, I was also excited to find a great deal of new information here that will be useful in the coming months/years.

    This one is going on the shelf for sure!

    1 out of 1 people found this review helpful.

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  • Posted June 17, 2012

    Mastering Your Website by John Colascione begins in an easy-to-


    Mastering Your Website by John Colascione begins in an easy-to-read format. First half of the book offers baby steps connected with setting-up and using a website. Links to the internet are included to assist the reader's understanding. Suggestions offered for web hosting explain reasons for comparing various web hosting sites. Understanding search engines chapter lays the basic idea of how to use search engines successfully. Link building and HTML are among the various topics. Loads of examples illustrate the author's points in almost every chapter. Each chapter builds upon the previous chapter in the first half of the book.

    Writing gradually changes from easy-to-read to a more complicated writing style. Near the book's mid-section the author delves into "Google's" patented process of using algorithms for website ratings. Almost one-half of the book is spent explaining "Google's" patent and its "Panda" process. Some of this section seems dry. It's difficult to keep reading unless one has a specific interest in this information.

    Mastering Your Website gives the feeling of reading two books in one cover. First book is easy to understand and written for the beginner. Second book offers more complicated material and is written for the advanced user. An advantage is that only one book needs purchasing to pursue website understanding from beginner to advanced.

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  • Posted May 17, 2012

    I learned alot of important information from this book. It is ve

    I learned alot of important information from this book. It is very informative.

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