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Posted June 18, 2012
I have personally experienced setting up and reverse-engineering websites as John Colascione has done, and I can tell you that I would have paid much more than he is asking to have had this information from the start. There are a lot of things that new site and small business owners need to know, not just to get their site going, but to protect their businesses and their customers from they myriad pitfalls that can be easily avoided with a little forethought and study.
I have bought expensive books on SEO, and explaining how to drive customers to you, but I found Colascione's book far easier to read, while still presenting all of the best information. And after owning and operating my own website, and online business, for more than 5 years, I was also excited to find a great deal of new information here that will be useful in the coming months/years.
This one is going on the shelf for sure!
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Posted June 17, 2012
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Mastering Your Website by John Colascione begins in an easy-to-read format. First half of the book offers baby steps connected with setting-up and using a website. Links to the internet are included to assist the reader's understanding. Suggestions offered for web hosting explain reasons for comparing various web hosting sites. Understanding search engines chapter lays the basic idea of how to use search engines successfully. Link building and HTML are among the various topics. Loads of examples illustrate the author's points in almost every chapter. Each chapter builds upon the previous chapter in the first half of the book.
Writing gradually changes from easy-to-read to a more complicated writing style. Near the book's mid-section the author delves into "Google's" patented process of using algorithms for website ratings. Almost one-half of the book is spent explaining "Google's" patent and its "Panda" process. Some of this section seems dry. It's difficult to keep reading unless one has a specific interest in this information.
Mastering Your Website gives the feeling of reading two books in one cover. First book is easy to understand and written for the beginner. Second book offers more complicated material and is written for the advanced user. An advantage is that only one book needs purchasing to pursue website understanding from beginner to advanced.
Posted May 17, 2012