Masters of Enterprise: How the Titans of American Business Shaped the U.S. Economy (Portable Professor Series)
  • Alternative view 1 of Masters of Enterprise: How the Titans of American Business Shaped the U.S. Economy (Portable Professor Series)
  • Alternative view 2 of Masters of Enterprise: How the Titans of American Business Shaped the U.S. Economy (Portable Professor Series)

Masters of Enterprise: How the Titans of American Business Shaped the U.S. Economy (Portable Professor Series)

by H. W. Brands
     
 
PORTABLE PROFESSOR™ is a series of exciting and informative lectures recorded by some of today's most renowned university and college professors. Each course introduces listeners to fascinating, and sometimes startling, insights into the intellectual forces that shape our understanding of the world. Each package includes 14 riveting lectures presented by

Overview

PORTABLE PROFESSOR™ is a series of exciting and informative lectures recorded by some of today's most renowned university and college professors. Each course introduces listeners to fascinating, and sometimes startling, insights into the intellectual forces that shape our understanding of the world. Each package includes 14 riveting lectures presented by notable professors as well as a book-length course guide.

The formal creation of the United States involved the explicit guarantee of individual and market freedoms, both of which are at the core of American economic philosophy. In this fascinating set of lectures, award-winning historian H.W. Brands shows how these core principles set the stage for some of the nation's most gifted financial visionaries and traces the historical arc of the American businessperson, from John Jacob Astor to Bill Gates.

COURSE LECTURES

  1. The Business of America
  2. John Jacob Astor: From Furs to Real Estate
  3. Cyrus McCormick and the Business of Agriculture
  4. Cornelius Vanderbilt and Jay Gould: Speculating on America
  5. Andrew Carnegie and John D. Rockefeller: An Obsession for Efficiency
  6. J.P. Morgan: The Triumph of the Money Man
  7. Henry Ford and Alfred P. Sloan: Capturing the Dream
  8. Walt Disney: The Business of Fantasy
  9. Robert Woodruff: As American as Coke
  10. Ray Kroc: The Industrialization of Eating
  11. Sam Walton: Will the Real Uncle Sam Please Stand Up?
  12. Mary Kay Ash: What Do Women Want?
  13. Andre Grove and Bill Gates: Intel (and Microsoft) Inside
  14. The Past and Future of American Business

An expert chronicler of the American experience, H.W. Brands is Distinguished Professor of History at Texas A&M University. Among other topics, he has written books about the California gold rush, America in the 1890s, President Woodrow Wilson, and the Cold War. His biographies of Teddy Roosevelt, T.R.: The Last Romantic, and Benjamin Franklin, The First American: The Life and Times of Benjamin Franklin (a finalist for the Pulitzer Prize), both won widespread critical acclaim and were best-sellers.

Product Details

ISBN-13:
9780760753651
Publisher:
Barnes & Noble
Publication date:
05/03/2004
Series:
Portable Professor Series
Edition description:
8 CD's, Book-length Course Guide
Product dimensions:
6.30(w) x 9.25(h) x 2.00(d)

Customer Reviews

Average Review:

Write a Review

and post it to your social network

     

Most Helpful Customer Reviews

See all customer reviews >