Masters of Management: How the Business Gurus and Their Ideas Have Changed the World

Masters of Management: How the Business Gurus and Their Ideas Have Changed the World

by Adrian Wooldridge
     
 

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“Read it before buying any other business book.”—Rosabeth Moss Kanter

In this newly renamed and completely updated edition ofthe BusinessWeek bestseller The Witch Doctors with a new Forewordfrom John Micklethwait,  Adrian Wooldridgedeftly sifts the real wisdom from the dross about management theory, sortingthe sages from

Overview

“Read it before buying any other business book.”—Rosabeth Moss Kanter

In this newly renamed and completely updated edition ofthe BusinessWeek bestseller The Witch Doctors with a new Forewordfrom John Micklethwait,  Adrian Wooldridgedeftly sifts the real wisdom from the dross about management theory, sortingthe sages from the charlatans and distilling the true means of success from themany ways to fail. A penetrating and engaging history of management theory,often regarded as one of the most vital and accessible business booksavailable, Masters of Management delivers, in the words of the NewYork Times Book Review, “at last some common sense in the arena dominatedby shark-swimming, chaos-seeking, megatrending,one-minute managing, highly effective people.” This updated classic isessential reading for anyone seeking to forge a path ahead in business and inlife.

Editorial Reviews

The Times (London)
“A gem of debunking.”
Booklist
“This excellent book encourages thoughtful analysis of the growing management revolution; the combining of knowledge, learning, and innovation; the real meaning of globalization; and boardroom implications.”
Biz Books
“Without some failures, companies can’t ride the crest of the next wave of innovation. If you don’t seize opportunity, someone else will....Wooldridge uses the stories of small and large companies to drive home his “how to make it work” advice.”
New York Times Book Review
“At last some common sense in the arena dominated by shark-swimming, chaos-seeking, megatrending, one-minute managing, highly effective people.”
Chicago Tribune
“At last some common sense in the arena dominated by shark-swimming, chaos-seeking, megatrending, one-minute managing, highly effective people.”
Wall Street Journal
“Skillfully written and sprinkled with interesting observations.”
Joseph Nocera
“Micklethwait and Wooldridge have done the near impossible: written a book about management—management—that is lively, engrossing, skeptical, fair-minded, and steeped in a rich sense of history.”
Rosabeth Moss Kanter
“Read it before buying any other business book.”
Library Journal
Wooldridge and John Micklethwait's 1996 history of management theory, The Witch Doctors, became a best seller lauded for its open-eyed analysis of prevailing methodology. Wooldridge (management editor, the Economist) has completely revised and updated the book to include events from the dot-com bubble of the late 1990s to the current recession. The core of the book is a solid examination of the effects of entrepreneurship, globalization, and the free-agency economy on corporate governance. Wooldridge offers a balanced look at how business schools have spawned a guru industry that offers a gamut of theories on learning, innovation, and strategy. Peter Drucker, Tom Peters, and the "Journo-Gurus" (Thomas Friedman, Malcolm Gladwell, and Chris Anderson) receive focused attention as the main influences in contemporary theory. VERDICT This is one of the best overviews of management theory in the 20th century. It is written in a clear and accessible style that will appeal to both MBA students and the general reader. Highly recommended.—John Rodzvilla, Emerson Coll., Boston
Kirkus Reviews
A welcome update of a business classic. In 1996, Wooldridge (God Is Back: How the Global Revival of Faith is Changing the World, 2010, etc.) co-authored The Witch Doctors, a brilliant analysis of the cult and culture of business management. The various global meltdowns of the 21st-century have necessitated a wholly updated edition, and this revised incarnation should overtake its predecessor as the most bracing and relevant discussion of the world created by MBAs. Today, the author is largely concerned with the ways in which a group of management mavericks—trained at some of the world's most elite institution—have been given free reign to shape the economy. While Wooldridge concedes the many positive contributions management "gurus" have had on American enterprise, he is ultimately damning. He calls the industry to task for its lack of intellectual rigor; love of novelty for novelty's sake; propensity to obfuscate through meaningless neologisms; and refusal to acknowledge criticism. In sharp, direct prose, he looks at examples in which entire industries have been reshaped—often with catastrophic results—by this coterie's theoretical whims. In an increasingly volatile world in which the public demands more for less and resources that were once plentiful have become more and more scarce, CEOs and politicians have made themselves easy targets for millionaire prophets promising salvation. Simultaneously smart, insightful, terrifying and humorous.

Product Details

ISBN-13:
9780061771132
Publisher:
HarperCollins Publishers
Publication date:
11/29/2011
Edition description:
Updated
Pages:
464
Product dimensions:
6.40(w) x 9.10(h) x 1.70(d)

What People are saying about this

Joseph Nocera
“Micklethwait and Wooldridge have done the near impossible: written a book about management—management—that is lively, engrossing, skeptical, fair-minded, and steeped in a rich sense of history.”
Rosabeth Moss Kanter
“Read it before buying any other business book.”

Meet the Author

Adrian Wooldridge is the management editor and “Schumpeter” columnist of The Economist. He was educated at Balliol College, Oxford, and All Souls College, Oxford, where he held a Prize Fellowship. He was formerly The Economist’s Washington bureau chief and “Lexington” columnist. He is the coauthor, with John Micklethwait, of five books—including The Witch Doctors: Making Sense of the Management Gurus; A Future Perfect: The Challenge and Hidden Promise of Globalization; The Company: A Short History of a Revolutionary Idea; and The Right Nation: Conservative Power in America—and the author of Measuring the Mind: Education and Psychology in England c.1860-1990.

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