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From the Publisher"The Material Child is well-structured, easy toread and informative ... By using a sociocultural approach,Buckingham highlights the importance of examining the 'wholepicture' rather than just focusing on individual aspects ofconsumption. The Material Child has wide appeal and will beof interest to individuals working in childhood or culturalstudies, education, media, marketing and politics."
Cultural Studies Review
"The Material Child cuts through the sanctimonious moralrhetorics and panics of contemporary life illuminating thecomplexities that have made the child consumer the site ofunrelenting cultural anxiety. With characteristic insightful anddeft analysis, David Buckingham successfully reframes how we mightcomprehend public debates regarding children and the commercialworld and thus how we may forge new responses to ongoing changes ineconomic and social life. This work immediately takes its place inas a standard and must-read for anyone interested in childhood,politics, media and consumer culture."
Daniel Thomas Cook, Rutgers University
"This book represents a timely and most welcome intervention intothe polarised and emotive debates about children and consumerculture. David Buckingham takes us on an authoritative journeythrough the twists and turns of the arguments towards a morenuanced understanding of the complexities of the unequal diverseand relationships children now have with the global commercialmarkets. This book is essential reading for those seeking tounderstand children's experiences of living in contemporarycapitalist societies."
Allison James, University of Sheffield