The Material Child / Edition 1

The Material Child / Edition 1

by David Buckingham
     
 

Children today are growing up in an increasingly commercialised world. But should we see them as victims of manipulative marketing, or as competent participants in consumer culture?

The Material Child provides a comprehensive critical overview of debates about children’s changing engagement with the commercial market. It moves from broad overviews

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Overview

Children today are growing up in an increasingly commercialised world. But should we see them as victims of manipulative marketing, or as competent participants in consumer culture?

The Material Child provides a comprehensive critical overview of debates about children’s changing engagement with the commercial market. It moves from broad overviews of the theory and history of children’s consumption to insightful case studies of key areas such as obesity, sexualisation, children’s broadcasting and education.

In the process, it challenges much of the received wisdom about the effects of advertising and marketing, arguing for a more balanced account that locates children’s consumption within a broader analysis of social relationships, for example within the family and the peer group. While refuting the popular view of children as incompetent and vulnerable consumers that is adopted by many campaigners, it also rejects the easy celebration of consumption as an expression of children’s power and autonomy.

Written by one of the leading international scholars in the field, The Material Child will be of interest to students, researchers and policy-makers, as well as parents, teachers and others who work directly with children.

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Product Details

ISBN-13:
9780745647715
Publisher:
Wiley
Publication date:
11/15/2011
Pages:
256
Product dimensions:
6.00(w) x 8.90(h) x 1.00(d)

Table of Contents

Acknowledgments
Preface
1. Exploited or empowered? Constructing the child consumer
2. Understanding consumption
3. The making of consumers: theory and research on children'sconsumption
4. Histories of children's consumption
5. The contemporary children's market
6. The fear of fat: obesity, food and consumption
7. Too much, too soon? Marketing, media and the sexualisation ofgirls
8. Rethinking ‘pester power': children, parents andconsumption
9. Beyond ‘peer pressure': consumption and identity in thepeer group
10. Screening the market: the case of children's television
11. Consuming to learn - learning to consume: education goes tomarket
12. Conclusion: living in a material world
References

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