|Chapter 1||Maverick Kindling||1|
|Chapter 2||Lit by Flint||37|
|Chapter 3||A Mess Spelled C-T-R||59|
|Chapter 4||Bringing Up Baby IBM||91|
|Chapter 5||Daring and Luck||127|
|Chapter 6||Friends, Heroes, Sycophants||161|
|Chapter 7||Enemies and Delusions||199|
|Chapter 8||King and Castle||225|
|Chapter 9||Watson the Second||259|
|Chapter 10||Watson's War||291|
|Chapter 11||Old Man, New Electronic Age||327|
|Chapter 12||World Conquest||367|
|Chapter 13||The Maverick and His Humanity||405|
|Chapter 14||Generations After||433|
The Maverick and His Machine: Thomas Watson, Sr. and the Making of IBM / Edition 1by Kevin Maney, Jim Collins
Pub. Date: 04/17/2003
IBM is one of the most successful companies in American history; it ushered in the Information Age and dominated the information industry for more than seventy years. Yet the builder of IBM has never been thoroughly examined and brought to life. Now, award-winning journalist Kevin Maney, using thousands of documents never before made public, reveals the lasting achievement of the man who forever changed the world of business. Watson was the rare businessman who transcended business. His fame and power echoes that of Microsoft's Bill Gates today and Standard Oil's John D. Rockefeller in an earlier age. Watson, in fact, created the role of the celebrity CEO. On a grander scale, Watson invented the modern concept of the corporate culture, and proved its power to make a company great.
Watson's story plays out on a global stage, intersecting with the major events and people of his time. A business failure as a young man, he rocketed to the top levels of National Cash Register before a federal antitrust trial nearly brought down NCR and seemingly crushed his career. The moment forever shaped Watson's business sensibilities and drove him to reinvent the American corporation. In 1914, he took charge of a struggling little entity called the Computer-Tabulating-Recording Company, infused it with his values, his competitive drive, and his personality quirks, and transformed it into International Business Machines -- IBM.
Over and over, Watson made daring bets and won, each time vaulting IBM to a new level of size and power. In the 1920s, when information wasn't obviously going to become a big industry, he bet IBM's future on tabulating machines -- the mechanical forerunners to computers. In the Depression of the 1930s, Watson pumped money into R&D and kept factories running while most companies slashed budgets and jobs. When Franklin Roosevelt's New Deal created massive information demands, IBM was ready to fill them. The company's growth exploded, and Watson became the highest-paid American.
In his later years, Watson's life took a Shakespearean turn. He struggled with his son for power, and stayed on at IBM into his eighties, endangering the empire he'd built. He became entangled in controversy by accepting a medal from Nazi Germany, a mistake that haunts his legacy today. In the late 1940s, Watson and Thomas Watson, Jr. guided IBM through the torturous transition from mechanical technology to electronic computers. With exceptional detail that takes the reader inside business meetings in Watson's office and into his relationships with presidents, business leaders, employees, and family members, Maney tracks Watson's rise from obscure cash register salesman to household name. Maney examines the profound impact Watson had on modern companies, the business lessons learned, and the personal motivations that spurred Watson's frantic energy and inexhaustible drive for success. The Maverick and His Machine for the first time reveals the true character of the man whose visionary leadership laid the foundation for the computer revolution.
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This is really a great book. Whether you are a current or former IBMer, of if you enjoy reading about the business leaders of our country, this is a must. Well written, engaging, and hard to put down.
This book seems to have been written primarily because the author learned about the existence of boxes of Thomas Watson¿s papers that had never been read by any biographer or journalist. In some cases, the author¿s access to these new materials does help fill in some minor gaps in the existing accounts of Watson¿s life. And cumulatively, they take some of the shine off the legend, impressing upon one how humdrum the daily life of even a business titan must be. This book is reasonably well written and packed with memorable anecdotes. While it doesn¿t offer stunning new insights, we recommends it as a readable, accessible and balanced introduction to one of the greatest executives of the twentieth century.
I purchased this book for my boyfriend as a birthday gift. He read it in three days and told me how great it was. I was curious and so I picked it up and thought this was a gripping story about an American institution.