Gift Guide

Maverick Startup: 11 X-Factors to Bootstrap From Zero to Six Figures and Beyond


The Intangibles. The X-Factors.
1. The Big Idea
2. Your Vision...
See more details below
$17.56 price
(Save 20%)$21.95 List Price

Pick Up In Store

Reserve and pick up in 60 minutes at your local store

Other sellers (Paperback)
  • All (11) from $1.99   
  • New (8) from $4.29   
  • Used (3) from $1.99   
Maverick Startup: 11 X-Factors to Bootstrap From Zero to Six Figures and Beyond

Available on NOOK devices and apps  
  • NOOK Devices
  • Samsung Galaxy Tab 4 NOOK 7.0
  • Samsung Galaxy Tab 4 NOOK 10.1
  • NOOK HD Tablet
  • NOOK HD+ Tablet
  • NOOK eReaders
  • NOOK Color
  • NOOK Tablet
  • Tablet/Phone
  • NOOK for Windows 8 Tablet
  • NOOK for iOS
  • NOOK for Android
  • NOOK Kids for iPad
  • PC/Mac
  • NOOK for Windows 8
  • NOOK for PC
  • NOOK for Mac
  • NOOK for Web

Want a NOOK? Explore Now

NOOK Book (eBook)
$12.49 price
(Save 43%)$21.95 List Price


The Intangibles. The X-Factors.
1. The Big Idea
2. Your Vision
3. High Margins and Premium Prices
4. Get It Out The Door
5. Test and Improve
6. Listen and Shift
7. Create Zealots
8. What's Next?
9. Tap Your Mastermind
10. Create the Fun
11. Create the Impact
Shattering the myth that you need money to make money, serial entrepreneur and millionaire Yanik Silver reveals the 11 X-Factors to turn your big idea into even bigger profits—without taking on debt, partnering with outside investors, or even writing a business plan.

We’re not talking your typical B-school advice. These are the real-world, underground insights that can take your idea from a little concept on a napkin to throwing off serious revenue in a way that supports and builds up whatever else is important to you
These maverick rules are the “little hinges” that swing big doors of opportunity, applied by the most successful and innovative entrepreneurs who dared to fast track their big idea, blaze their own path and simply write their own rules for success.

The MAVERICK philosophy:
Set your own rules
Make more money
Have more fun
Experience a rich life
And give more to make a difference

Read More Show Less

Product Details

  • ISBN-13: 9781599184357
  • Publisher: Entrepreneur Press
  • Publication date: 2/28/2012
  • Edition number: 1
  • Pages: 240
  • Sales rank: 1,463,250
  • Product dimensions: 6.06 (w) x 8.78 (h) x 0.56 (d)

Meet the Author

Yanik Silver (Potomac, MD) is a serial entrepreneur who has successfully bootstrapped 8 different product and service ideas to reach the 7-figure sales mark without funding, taking on debt or even a real business plan. He’s been featured on Fox Business News,, USA Today,, MSN Money,,,, The Boston Globe, Denver Business Journal, and many others.
Read More Show Less

Table of Contents

Acknowledgments vii

X-Factor 1 The Big Idea 1

It's Got to Be a BIG Idea or "Hook" 1

Five Ways to Work on Your BIG Idea 4

"Borrowing" the Big Hook or Big Idea 11

X-Factor 2 Your Vision 15

What Do You Really, Really Want? 15

Zingerman's Back Story 16

The Power of Visioning a Positive Future 17

Ari Weinzweig Interview: How to Develop Your Ideal Vision for Your Great Business and Perfect Future 18

An Exemplary Vision 43

X-Factor 3 High Margins and Premium Prices 47

Why Don't They Sell Ferraris at Kmart? 47

Six Reasons Why You Should Charge Premium Prices for Your Product or Service 48

Three Steps to Ensure Your Product or Offering Has High Perceived Value 50

X-Factor 4 Get it Out the Door 55

It'll Never Be Perfect-Deal With It 55

Get Paid Before You Create Just About Anything 57

How to Come up with a Powerful Name for a New Product or Service 68

X-Factor 5 Test and Improve 75

How Much Higher is High? 75

Test Different Wording 75

Test Different Colors 76

Create a Variety of Banner Ads to Test 77

A Wild Way to Increase Conversion from 25 to 40 Percent 78

X-Factor 6 Listen and Shift 81

8-Ball Side Pocket and Off the Bank 81

The Unusual Way to Stumble onto Success 82

Unintended Success Stories 83

X-Factor 7 Create Zealots, Super Fans, and Advocates 85

I Loooove You, Man! 85

Stories Spread the Message 86

Insider Disclosure 88

Privileges of Insiders 89

Insider Language and Rituals 89

Being Part of the Group 90

Physical Symbol of Insiders 90

Being Part of Something Bigger 91

Us vs. Them 92

Personality 94

Community and Identity 95

Community Makes Buying Decisions 95

X-Factor 8 What's Next? 99

Take Your Customer by the Hand-and Show Them The Way! 99

Thank-You Page After an Order 100

Thank-You Page After Opt-in 101

Capturing and Using Birthdays 102

Cashing in on Events and Breaking News 105

Instead of: "What's Next?" Try: "What Happened Before?" 117

X-Factor 9 Connecting and Tapping Your Mastermind 119

How to Create a Powerful Network _119

Master Mind Groups 121

Why You Need a Master Mind Group 121

Mentors and Thought Provokers 124

X-Factor 10 Create the Fun 125

Maverick Rule 31 says "Make your business AND doing business with you FUN!" 125

Let's Start 126

A Few More Sites with Personality 127

Themed Marketing for Mavericks 127

The Birthday Bash 128

Underground® Online Seminar Redux 131

Count Yanik 134

Does All This "Fun" Stuff Actually Translate to Sales? 137

Adding More Fun to a Regular Business 138

Creating More Fun Away from Business 138

Creating your Ultimate Big Life List 139

How Do You Get Your Big List Completed? 141

Why Isn't There Recess for Entrepreneurs? 143

Shutting Down Your Excuses 144

X-Factor 11 Create the Impact 149

The Maverick Method of Giving More 149

Where I Found This 150

You Cannot Outgive the Universe 151

Time, Talent, and Treasure 151

Making a Difference by Engaging Your Passion 152

Real-Time Fundraising 152

Buy One, Give One 153

Frank McKinney Interview: Extreme Success Secrets 154

11 X-Factors to Live By 177

The Maverick Startup Strategy 177

About the Author 179

Index 183

Read More Show Less

Customer Reviews

Be the first to write a review
( 0 )
Rating Distribution

5 Star


4 Star


3 Star


2 Star


1 Star


Your Rating:

Your Name: Create a Pen Name or

Barnes & Review Rules

Our reader reviews allow you to share your comments on titles you liked, or didn't, with others. By submitting an online review, you are representing to Barnes & that all information contained in your review is original and accurate in all respects, and that the submission of such content by you and the posting of such content by Barnes & does not and will not violate the rights of any third party. Please follow the rules below to help ensure that your review can be posted.

Reviews by Our Customers Under the Age of 13

We highly value and respect everyone's opinion concerning the titles we offer. However, we cannot allow persons under the age of 13 to have accounts at or to post customer reviews. Please see our Terms of Use for more details.

What to exclude from your review:

Please do not write about reviews, commentary, or information posted on the product page. If you see any errors in the information on the product page, please send us an email.

Reviews should not contain any of the following:

  • - HTML tags, profanity, obscenities, vulgarities, or comments that defame anyone
  • - Time-sensitive information such as tour dates, signings, lectures, etc.
  • - Single-word reviews. Other people will read your review to discover why you liked or didn't like the title. Be descriptive.
  • - Comments focusing on the author or that may ruin the ending for others
  • - Phone numbers, addresses, URLs
  • - Pricing and availability information or alternative ordering information
  • - Advertisements or commercial solicitation


  • - By submitting a review, you grant to Barnes & and its sublicensees the royalty-free, perpetual, irrevocable right and license to use the review in accordance with the Barnes & Terms of Use.
  • - Barnes & reserves the right not to post any review -- particularly those that do not follow the terms and conditions of these Rules. Barnes & also reserves the right to remove any review at any time without notice.
  • - See Terms of Use for other conditions and disclaimers.
Search for Products You'd Like to Recommend

Recommend other products that relate to your review. Just search for them below and share!

Create a Pen Name

Your Pen Name is your unique identity on It will appear on the reviews you write and other website activities. Your Pen Name cannot be edited, changed or deleted once submitted.

Your Pen Name can be any combination of alphanumeric characters (plus - and _), and must be at least two characters long.

Continue Anonymously

    If you find inappropriate content, please report it to Barnes & Noble
    Why is this product inappropriate?
    Comments (optional)