Max Hits: Building and Promoting Successful Websites

Overview

With the emphasis firmly on creativity and individualism, Max Hits aims to encourage readers to be experimental and bold in order to produce an original and compelling site that will keep visitors coming back for more. Debunking the many myths and obstacles surrounding web design, Max Hits inspires readers to start exploring the possibilities for themselves, while proving that you don't need big budgets or the latest technology to produce a successful site. Read how to gain the most benefit from research and ...
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2003 Softcover New with no dust jacket 9782880467654. New. No remainder marks. Covers show light rubbing. Professional service from a Main street bookstore.; 0.6 x 10.2 x 9 ... Inches; 160 pages. Read more Show Less

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2003 Softcover New with no dust jacket 2880467659. Book is BRAND NEW! No remainder mark.; 0.61 x 10.32 x 8.92 Inches; 160 pages; With the emphasis firmly on creativity and ... individualism, Max Hits aims to encourage readers to be experimental and bold in order to produce an original and compelling website that will keep visitors coming back for more. Debunking many of the myths and obstacles surrounding web design, Max Hits proves that you don? t need big budgets or the latest technology to produce a successful site. Readers can discover how to benefit from research and planning, and learn the practical processes of design, navigation and content management. Key issues such as accessibility, usability and information architecture are discussed and analyzed with case studies and examples. But successful web sites aren? t just built: they have to be actively promoted and marketed. Max Hits shows you how to construct and deliver an effective on-line marketing strategy, how to provide "sticky" content, and how Read more Show Less

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2003 Paperback New *****PLEASE NOTE: This item is shipping from an authorized seller in Europe. In the event that a return is necessary, you will be able to return your item ... within the US. To learn more about our European sellers and policies see the BookQuest FAQ section***** Read more Show Less

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Overview

With the emphasis firmly on creativity and individualism, Max Hits aims to encourage readers to be experimental and bold in order to produce an original and compelling site that will keep visitors coming back for more. Debunking the many myths and obstacles surrounding web design, Max Hits inspires readers to start exploring the possibilities for themselves, while proving that you don't need big budgets or the latest technology to produce a successful site. Read how to gain the most benefit from research and planning, and learn practical processes of design, navigation, and content management. Key issues such as accessibility, usability, and information architecture are discussed and analyzed, with case studies and examples. But successful websites aren't just built: they have to be actively promoted and marketed. Max Hits shows you how to construct and deliver an effective on-line marketing strategy, how to provide 'sticky content' and, crucially, how to bump your site up the search-engine rankings. Following the guidelines and techniques explained in the book, there's no reason why you can't be the proud owner of a compelling, successful site -- so go for it!
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Product Details

  • ISBN-13: 9782880467654
  • Publisher: Rockport Publishers
  • Publication date: 9/28/2003
  • Series: Digital Media Design Series
  • Pages: 160
  • Product dimensions: 9.00 (w) x 10.25 (h) x 0.50 (d)

Table of Contents

1 Getting Started
Make a great site! 12
HTML, the language of the web 14
What tools? 17
What web-authoring package? 18
Go on! learn HTML! 23
HTML tutorial 24
Standards rule OK 26
Beyond HTML 28
Building accessible websites 36
How to make your pages more accessible 38
Case study: Kerb 40
2 Planning and Building a Site
Types of website 45
Hosting your site 46
Uploading/FTP 49
Domain names 50
Interview: Simon Waterfall of Deepend 57
3 Using Information Architecture to Build a Professional Site
Document it! 58
Defining the goals 60
Let's hear it for the users! 62
Content is King! 63
Structure the thing! 64
Case study: the Argos website 66
4 Designing the Site
Form vs. function 70
Design issues 72
Branding the site 74
Using outside designers 76
How to make web pages printer-friendly 80
The home page 81
To flash or not to flash? 82
Interview: Michael Schmidt of K10,000 84
5 File Structure and Navigation
What's a URL? 88
File names 89
Sub-folders 90
Relative vs. absolute paths 91
Designing navigation 92
Building navigation 93
Additional navigational elements 94
Testing the site 96
Usability 97
Top 10 Navigational Design Tips 98
Case study: The V&A museum website 100
6 Creating Web Graphics
Setting up your graphics program 104
Keep 'em small 105
What graphics format? 106
Multimedia and interaction 110
Get snapping! 112
Audio/video 116
Video 117
Audio 119
Get the code right! 121
Interview: Nick Crister of Digit design 122
7 Marketing and Promoting Your Site
Search engines 126
Registering with search engines 132
Registering with directories 134
Promoting your site 138
Adding interaction to your pages 142
Writing for the web 147
Copyright issues 150
Links! Links! Links! 152
Parting Shot 154
Index 158
Further Reading 160
Acknowledgements 160
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