Max Strategy: How a Businessman Got Stuck at an Airport and Learned to Make His Career Take Off

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The Max Strategy is a simple but poignant story about two men stuck at an airport during a freaky May snowstorm. The older man, an eccentric gentleman named Max Elmore, has the kind of creative and entrepreneurial spirit that helps a younger, disgruntled businessman re-invigorate his career, and consequently his whole life. The "Max Strategy" says forget goal making: Today's goal is tomorrow's rut. The only way a person can find a career that is truly rewarding, truly exciting, and truly lucrative is to treat ...
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Overview

The Max Strategy is a simple but poignant story about two men stuck at an airport during a freaky May snowstorm. The older man, an eccentric gentleman named Max Elmore, has the kind of creative and entrepreneurial spirit that helps a younger, disgruntled businessman re-invigorate his career, and consequently his whole life. The "Max Strategy" says forget goal making: Today's goal is tomorrow's rut. The only way a person can find a career that is truly rewarding, truly exciting, and truly lucrative is to treat every day as if it were a brand-new experience, a fresh opportunity to explore and to reach. In this engaging tale, Max Elmore shows how his philosophy of embracing mistakes, taking advantage of coincidences, and constantly experimenting worked for him - and for many others. And he helps the young businessman see how this thinking can bring energy and vitality to his, and to anyone's, career.

The author of the syndicated column "The Corporate Curmudgeon"--which reaches nearly five million readers--provides a business parable filled with rich ideas and practical insights. A young businessman finds his mentor in an eccentric old man who shows him that success and job fulfillment can be found in constant experimentation and by trying new things.

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Editorial Reviews

Publishers Weekly - Publisher's Weekly
Stranded by a snowstorm at Chicago's O'Hare Airport, with no flight out until the next day, consultant and syndicated columnist Dauten spent most of the night listening to inventor/entrepreneur Max Elmore, who outlined his philosophy of business success. Because Elmore ``doesn't ever look in the rearview mirror'' and didn't wish to write a book explaining his ideas, Dauten did. The central thesis is that once you choose your career, you should innovate, not imitate. Try to be different every day and remember that no experiment fails, because you can learn from it. Do not congratulate yourself on achieving a perfect situation; perfection turns into obsolescence by rendering you impervious to change, the author says. Two final rules: always be better than you have to be, and befriend your problems, for they will stimulate you to further experimentation. A provocative and challenging manifesto. (Jan.)
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Product Details

  • ISBN-13: 9780688153823
  • Publisher: HarperCollins Publishers
  • Publication date: 6/28/1997
  • Pages: 112
  • Product dimensions: 4.55 (w) x 7.15 (h) x 0.36 (d)

Meet the Author

Dale Dauten's numerous management books have been published in a dozen languages and have developed a worldwide following. As founder of The Innovators' Lab®, Dauten has generated creative management solutions for dozens of firms, including Kraft, Caterpillar and NASA. He also co-writes the syndicated newspaper column "J. T. & Dale Talk Jobs," which appears in more than seventy newspapers, and whose Website is rated one of the top fifty in the country. He has been researching leadership and innovation since his time as a graduate student at Arizona State University and Stanford University's Graduate School of Business.

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