Maximalism: The Graphic Design of Decadence and Excess

Overview


A sumptuously extravagant book which examines design that appeals to the senses through luxury, profusion and excess

After a decade in which minimalism has held sway over the design industry, many designers are now rejecting the limitations of pared-down modernism in favor of a more rich and vibrant ômaximalö aesthetic.

This book celebrates the qualities of maximalism, or ôenriched modernismö -- its role in creating fantasy, a sense of luxury,...

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Hardcover New A sumptuously extravagant book which examines design that appeals to the senses through luxury, profusion and excess After a decade in which minimalism has held ... sway over the design industry, many designers are now rejecting the limitations of pared-down modernism in favor of a more rich and vibrant omaximalo aesthetic. This book celebrates the qualities of maximalism, or oenriched modernismo--its role in creating fantasy, a sense of luxury, the multi-sensory appeal--and teaches designers how to apply it by bringing together a selection of projects from around the world that typify maximalism in graphic design--whether through use of materials, print processes, layout and composition or sheer extravagance of purpose. The book is not just about expensive projects for luxury brands (although of course these feature): it is about examples of print that appeal to any one of the senses in a powerful and unusual way. These include packaging, magazines, brochures, books, identity jobs and other f Read more Show Less

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Overview


A sumptuously extravagant book which examines design that appeals to the senses through luxury, profusion and excess

After a decade in which minimalism has held sway over the design industry, many designers are now rejecting the limitations of pared-down modernism in favor of a more rich and vibrant ômaximalö aesthetic.

This book celebrates the qualities of maximalism, or ôenriched modernismö -- its role in creating fantasy, a sense of luxury, the multi-sensory appeal -- and teaches designers how to apply it by bringing together a selection of projects from around the world that typify maximalism in graphic design -- whether through use of materials, print processes, layout and composition or sheer extravagance of purpose.

The book is not just about expensive projects for luxury brands (although of course these feature): it is about examples of print that appeal to any one of the senses in a powerful and unusual way. These include packaging, magazines, brochures, books, identity jobs and other forms of print work.

An essential resource for designers, delivering the newest trend and the means to create the style.

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Product Details

  • ISBN-13: 9782880467944
  • Publisher: RotoVision SA
  • Publication date: 9/18/2004
  • Pages: 160
  • Product dimensions: 10.25 (w) x 9.25 (h) x 0.75 (d)

Meet the Author


Charlotte Rivers is a journalist with a passion for design who has written for Grafik, Print and Lab magazines, among others. She is author of the RotoVision books Identify, Mag-Art, CD Art, Book-Art, Poster-Art, and Type Specific. She lives and works in London, UK.
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