Maximizing Human Capital in Asia: From the Inside Out

Maximizing Human Capital in Asia: From the Inside Out

by Elizabeth Martin-Chua
     
 

Organizations do not fully appreciate the link between people and business. They are too driven by short-term financial pressures, resulting in the failure to acknowledge the relationship between leadership, people management processes and business growth. Last but not least, employees’ true needs are also not satisfied.

What is the solution?

As "growth"

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Overview

Organizations do not fully appreciate the link between people and business. They are too driven by short-term financial pressures, resulting in the failure to acknowledge the relationship between leadership, people management processes and business growth. Last but not least, employees’ true needs are also not satisfied.

What is the solution?

As "growth" is the objective of all parties, HR must build an employee value proposition that would achieve this. This value proposition has to premise itself on satisfying employees’ needs that will result in highly engaged employees, who in turn will deliver high-quality products and services, bringing about happy customers. This interactive process will maximize the human capital and business growth through a strong employer and product brand.

In particular, to be successful in Asia, it is important to synergize East with West in all decision making. Three approaches are recommended: Global for Local, Local for Local and Local for Global.

The first is having a mindset of a global framework allowing for local customization when necessary. The second is encouraging local for local initiatives to capitalize on local advantages. The third is sharing best experiences and strengths for global benefit. In the case of talent management, organizations should strongly encourage diversity and inclusion, to take advantage of the strengths of the talents that come from different cultures–to maximize the company's human capital, from the inside out. This is a unique opportunity and should not be missed.

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Product Details

ISBN-13:
9780470824795
Publisher:
Wiley
Publication date:
09/15/2009
Pages:
256
Product dimensions:
6.22(w) x 9.13(h) x 0.75(d)

What People are saying about this

From the Publisher
Sound insights and a compelling plea—building on her ample experience as HR leader, Elizabeth Martin-Chua successfully connects the value of focusing on people’s growth with the dynamics of today’s business reality.
Hayko Kroese
Corporate Head of HR, Royal Philips Electronics, Amsterdam

For American businessmen going to work in Asia, this is a book that is a “must-read”. The author puts all of her experience in Asia with multinational companies at the disposal of her readers.
Paul Zeven
President, Paul Zeven Executive Coaching, Paris

Maximizing Human Capital in Asia explains very clearly what works for HR in Asia. Even though I lived and worked in Asia for 15 years, there are valuable new insights that I have gained. A must for everyone either doing, or wanting to do, business in Asia.
Erik Geilenkirchen
Chief Human Resources Officer, Cofra Holding AG, Zurich

Valuable insights from a practitioner with decades of hands-on experience in heading HR in ASEAN and China —useful reading for all managers who are new in Asia.
Vineet Kaul
Chief People Officer, Hindalco Industries Limited, Mumbai

Maximizing Human Capital in Asia gives a comprehensive view of HR practices in Asia. It provides a good insightful analysis and valuable recommendations for the managers who operate business in Asia.
Patrick Kung
Chairman and CEO, Philips Electronics China, Shanghai

I agree with the author that a clear value system is important for an organization, her experience makes interesting reading. This book gives a good insight into HR in Asia.
Leong Yue Wing
CEO, TCL Multimedia Technology Holdings Limited, Shenzhen

Finding the right approach to Human Resources Management in a diverse region as Asia is challenging. This book is written by a very experienced and seasoned HR executive with a long track record in Asia. It gives you instant insights. A must for anyone new to HR in Asia.
Thomas Stassen
Chief Officer Human Resources Asia, Prudential Corporation Asia, Hong Kong

This is a must-read and gives great insight into current HR practices in Asia.
Fabian Wong
Senior Vice-President, Philips Consumer Lifestyle, Shanghai

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