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Maximizing Linkedin For Sales And Social Media Marketing
     

Maximizing Linkedin For Sales And Social Media Marketing

by Neal Schaffer
 
Neal Schaffer helped revolutionize the way professionals utilize LinkedIn with his award-winning book Windmill Networking: Understanding, Leveraging & Maximizing LinkedIn. He now does the same to enlighten companies how to develop business on LinkedIn with Maximizing LinkedIn for Sales and Social Media Marketing.

Thought Linkedin was just for job seekers? Think

Overview

Neal Schaffer helped revolutionize the way professionals utilize LinkedIn with his award-winning book Windmill Networking: Understanding, Leveraging & Maximizing LinkedIn. He now does the same to enlighten companies how to develop business on LinkedIn with Maximizing LinkedIn for Sales and Social Media Marketing.

Thought Linkedin was just for job seekers? Think again. Linkedin is the most important destination for your sales and social media marketing efforts if your company is selling products and services to other businesses. When looking at Linkedin's extensive functionality from a sales and marketing perspective as presented in this book, you'll soon understand how you can create new business from your Linkedin activities.

After reading this book you'll learn how to master the Linkedin platform to develop business, including how to create a sales-oriented profile and connections policy to attract more leads, become an industry thought leader by establishing your own community within the lucrative Linkedin demographic, set up your Linkedin Companies Page to improve your reputation-and drive more traffic to your website, and optimize your Linkedin presence as part of your social media optimization efforts.

This practical guide, supplemented by more than 15 case studies, will teach you and your employees everything you need to know on how to successfully develop leads and business on LinkedIn.

Editorial Reviews

Kirkus Reviews
Schaffer's second book is a friendly, yet detailed, tutorial peppered with gems of insight into LinkedIn functionality and etiquette. The book opens with two chapters aimed at building confidence that LinkedIn's reputation as a space for business networking makes it ideal for business-to-business sales. Then it launches into the various functions available on LinkedIn. The book seems to have two audiences: the staffer who needs technical and tactical support in starting and executing a LinkedIn account, and the manager who needs to decide whether a company should systematically enter LinkedIn and then develop internal policy to reach business goals. The book stands out from others in the genre in its managerial insight. Schaffer's case studies, pros/cons lists and discussions would help any manager sort out the value of different strategies and options. For staff, step-by-step instructions and advice on LinkedIn etiquette--especially strategies for handling those socially awkward introduction requests--will build confidence in new users. Because every aspect of LinkedIn is covered, even those with some experience on the social networking site could learn something new. With all of the value in this book, the organization doesn't always match the needs to the two competing audiences. While managers could read straight through the first two chapters that justify LinkedIn as a sales tool, other gems of insight are buried deep in paragraphs later in the book. Notes on developing policies for specific aspects of LinkedIn aren't collected in a single place, but intermingled within other content areas. Although this organization reads logically, it will lead the manager whose goal is to develop LinkedIn policy to some page flipping. Still, the insights gained are worth the minor inconvenience. The newbies' workshop for everything managers and staffers need to start, plan and execute a sales and marketing strategy using LinkedIn.

Product Details

ISBN-13:
9781463685805
Publisher:
CreateSpace Publishing
Publication date:
07/18/2011
Edition description:
New Edition
Pages:
228
Product dimensions:
6.00(w) x 9.00(h) x 0.48(d)

Meet the Author

Neal Schaffer is recognized as a leader in helping businesses and professionals embrace and strategically leverage the potential of social media. An author, speaker, and social media strategy consultant, Neal has appeared in the Wall Street Journal, Bloomberg Business Week, Yahoo!, and the American Express Open Forum. A graduate of Amherst College, he is also fluent in Chinese and Japanese and currently resides in Irvine, California, where he proudly serves on the marketing committee for the United Way of Orange County.

Neal's first book, "Windmill Networking: Maximizing LinkedIn," was a recipient of multiple industry awards and continues to be one of the best-selling books in its genre. In 2011, Neal will publish his second book, "Maximizing LinkedIn for Sales and Social Media Marketing," and is currently working on his third book, tentatively titled "Windmill Networking: Maximizing Twitter."

As President of Windmills Marketing, a social media strategy consulting practice, Neal has led social media strategy creation, educational workshops, and implementation coaching for a range of B2B and B2C companies including a Fortune 50 software company, a multi-billion dollar nutritional supplements enterprise, and a popular Mexican-American musician.

Neal is also a frequent social media conference speaker and is passionate about educating his audience with concrete takeaways and compelling, customized content to help them truly maximize social media. Neal has spoken at nearly 100 events worldwide.

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