Maximum Success with LinkedIn: Dominate Your Market, Build a Global Brand, and Create the Career of Your Dreams

Overview

Leverage the power of the world's largest professional network for all your business purposes

Maximum Success with LinkedIn revolutionizes the way busy professionals use LinkedIn. It isn’t just about professional networking and job-seeking; it’s a step-by-step guide to answering any professional challenge by harnessing the potential of ...

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Maximum Success with LinkedIn: Dominate Your Market, Build a Global Brand, and Create the Career of Your Dreams (EBOOK)

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Overview

Leverage the power of the world's largest professional network for all your business purposes

Maximum Success with LinkedIn revolutionizes the way busy professionals use LinkedIn. It isn’t just about professional networking and job-seeking; it’s a step-by-step guide to answering any professional challenge by harnessing the potential of LinkedIn. It explains how to use LinkedIn to:

  • Find customers, partners, investors, or advisors
  • Hire qualified employees
  • Build a personal brand to draw customers and recruiters
  • Attract opportunities for more work, media exposure, lucrative partnerships
  • Increase your network with thousands of contacts with one simple technique
  • Find and land the perfect job
  • Develop business relationships

The book includes access to online resources for regular updates.

Dan Sherman is a full-time LinkedIn consultant, trainer, and speaker, who works with companies and individuals to help them maximize the potential of the world’s largest professional network. He has more than twenty years of corporate marketing management experience at successful firms, ranging from Silicon Valley Internet startups to Fortune 500 companies.

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Product Details

  • ISBN-13: 9780071812337
  • Publisher: McGraw-Hill Professional Publishing
  • Publication date: 1/4/2013
  • Edition number: 1
  • Pages: 272
  • Sales rank: 767,185
  • Product dimensions: 6.00 (w) x 8.90 (h) x 0.80 (d)

Meet the Author

Dan Sherman (Clearwater, FL) is a full-time LinkedIn consultant, trainer, and speaker, who works with companies and entrepreneurs. He has more than 20 years of marketing management experience at successful firms, ranging from Silicon Valley startups to Fortune 500 companies.

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Table of Contents

Author's Note xi

Preface xiii

Introduction: Love at First Click xv

Internet Databases Are in My Blood xvi

How to Create a Yacht xvii

Chapter 1 Social Media Is Not Your Father's Marketing 1

Honesty Is King 2

LinkedIn: Your Personal Worldwide Database 3

Who's Having Success with LinkedIn? 4

Understanding the LinkedIn Levels 5

Chapter 2 The LinkedIn Profile: Your Miniwebsite 7

Creating a Powerful Profile 7

How to Make Your Profile Rock! 8

Designing the Perfect Information Box 9

Creating the Ad for You, Inc. 15

Adding Sections That Make Your Profile Shine 25

Chapter 3 What Goes Around: Giving and Getting Recommendations 29

Social Proof Is the Key to Success 30

Getting Recommendations from First-Level Connections 31

Want More Recommendations? Write Some! 34

Know Who You Are Recommending 36

Manage Your Recommendations 37

Get the Social Proof You Need 38

Chapter 4 It's Showtime! Adding Applications for a Multimedia Profile 41

Blogs 42

SlideShare 43

Box.net 44

Reading List by Amazon 46

Events 47

Polls 47

Jazz Up Your Profile with Cool Applications 48

Chapter 5 The Finishing Touches: Creating a Rocking Profile 51

Skills & Expertise 51

Languages 53

Education 54

Contact 55

Personal Information 57

Chapter 6 All About Keywords: Optimizing Your Profile to Be Found 59

Four Required Places for Your Keywords 60

Research Your Competitors 62

Advanced Optimization Strategies 62

Where Not to Optimize Your Profile 64

Moving Sections in Your Profile 65

Chapter 7 Your Virtual Rolodex: Grow Your Network by Adding Contacts 67

500 Is the Magic Number 68

To Connect or Not to Connect 69

How to Get More Connections 69

Avoid the Dreaded Report Spam 70

How to Start Inviting Contacts 71

Creative Ways to Get More Connections 73

Open Networkers: The Key to Hypergrowth 76

Getting a Paid Open Networking Account 77

Chapter 8 Your Social Influence Circle: Searching For and Contacting People 81

Using Advanced People Search 82

Save Your Search 85

Making a Personal Connection 86

Contacting Non-First-Level Connections 88

Reaching a Second-Level Connection 89

Reaching a Third-Level Connection 91

Contacting Groups of People 92

Tag, You're It-Grouping Contacts 94

Messaging More than 50 People 95

Finding a Mentor on LinkedIn 96

Chapter 9 Power in Tribes: Joining and Creating Groups 103

Joining Groups 104

Diversify Your Groups 105

Navigating Your Groups 107

Messaging Group Members 109

Leaving a Group 110

Creating a Group 110

Promoting Your Group 113

Creating Subgroups for More Influence 114

Building Your Business with a Group 114

Getting Group Members Engaged 120

Building Website Traffic with Groups 120

Chapter 10 Give to Get: Answering and Asking Questions 123

How to Answer Questions 123

Asking Questions 126

How to Ask Questions 127

Brand Yourself with Questions 129

Your Answer Command Center 130

Extending Your Question Longer 131

Sharing Your Questions 131

Chapter 11 Promoting Yourself and Your Company with Events 133

Creating an Event 133

Publicizing Your Event 135

Advanced Strategies for Events 136

Chapter 12 Good Company: Adding Your Company and Following Others 139

Listing Your Company 139

Adding Details About Your Company 141

Creating a Company Status Update 144

Make Your Company Page Exciting 145

Prospecting for Business Using Companies 146

Contacting People at Your Target Company 147

Using Introductions for Prospecting 148

Leveraging Company Information 149

Follow That Company 150

Use Company Pages to Create Opportunities 151

Chapter 13 Off to Work We Go: Finding Your Perfect Job 155

Why LinkedIn Crushes Job Boards 156

Get the Low-Hanging Fruit First 159

Searching Paid Job Listings 160

Searching for Jobs in the Companies Section 162

Looking for Jobs in Groups 163

Turn Your Profile into a Job-Hunting Machine 164

Advanced Profile Tips for Job Hunters 165

Leverage Your Alma Mater 169

Find a Job Fair 170

Participate in Groups 170

Answer Questions to Establish Your Brand 171

Search on Your Specialty 172

Upgrade to a Job Seeker Premium Account 172

Do Research for Your Interview 173

Social Media Job-Hunting Advice from a Career Coach 173

Chapter 14 Laser Focus Your Searches Using LinkedIn Signal 179

Find a Job with Signal 179

Build Your Business with Signal 181

Chapter 15 Going Mobile: The Power of LinkedIn on the Go 183

You Can Take It with You 183

LinkedIn Is for Tablets Too 185

Chapter 16 The Daily Approach to Success on LinkedIn 187

Making the Most of Status Updates 187

LinkedIn Etiquette Regarding Updates 189

Clever Ways to Show Up in Network Updates 189

Create a LinkedIn Goal Statement 190

Powerful Daily Success Activities 191

Turbocharged LinkedIn Success Activities 194

Conclusion: Opportunity Is Knocking at Your Door 197

People Buy People 200

Measure Your Success 201

Appendix A LinkedIn Success Blueprints 203

Appendix B Successful Selling in the Age of Social Media 219

The New Five-Step Sales Process 220

Put Your Clients' Needs First 221

The Art of Giving 222

For More Information 225

Index 227

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