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May I Have Your Attention, Please: Build a Better Business by Telling Your True Story
     

May I Have Your Attention, Please: Build a Better Business by Telling Your True Story

5.0 1
by Chris Hilicki
 

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A positive, recognizable brand identity is among the most powerful assets a company can have. Just ask McDonald's, or Microsoft, or Mercedes-Benz.

And it's just as important for individuals. In fact, personal and corporate brands can be woven together for the greatest kind of success. Whether you realize it or not, you have a brand that comprises everything you

Overview

A positive, recognizable brand identity is among the most powerful assets a company can have. Just ask McDonald's, or Microsoft, or Mercedes-Benz.

And it's just as important for individuals. In fact, personal and corporate brands can be woven together for the greatest kind of success. Whether you realize it or not, you have a brand that comprises everything you have done and accomplished in your life. It is the primary reason people give you attention and, because it determines the type of attention they give, your brand plays a major role in who you are and will become.

May I Have Your Attention, Please? outlines a three-step process for discovering and deciphering your true brand identity, then building on that to achieve financial, emotional, and spiritual success. This empowering book examines world-famous corporate, as well as individual, brands, to arrive at the true nature and value of brands; the true stories behind what have become history's most successful and enduring brands; and lessons you can learn from each that will allow you to create a brand that is both powerful, personal, and lasting.

Written by Chris Hilicki, founder of one of today's most successful children's book companies and a popular and dynamic speaker, May I Have Your Attention, Please? uses personal narratives, practical examples, question/answer sessions, and more to help you uncover the secrets to identifying and perfecting a successful brand identity. It will provide you with the knowledge and support you need to:

  • Unlock your individual or corporate identity as you acknowledge and appreciate the true stories, experiences, and formative events in your personal or professional life that will set the foundation for your future success
  • Use the insights gained to determine what is important to you, and what defines your values and beliefs
  • Translate those values into a look, sound, and feel that is your unique identity—your authentic brand—and leverage that brand for personal and professional success

Your brand is the sum total of what others think of you, and improving that brand will improve your life. May I Have Your Attention, Please? will show you how to take charge of your brand identity by uncovering and revealing your true stories and unique values, translating them into a powerful brand identity that expresses the true you, and using that identity to outperform expectations, influence others, and find true success on your own terms.

Product Details

ISBN-13:
9780471714422
Publisher:
Wiley
Publication date:
01/28/2005
Sold by:
Barnes & Noble
Format:
NOOK Book
Pages:
224
File size:
327 KB

Meet the Author

CHRIS HILICKI is founder and Vice Chair of Dalmatian Press, one of the most successful children's book companies in the United States. Formerly a scientist and now a publishing leader, she regularly speaks before industry leaders, live television audiences, and large conventions. Chris has been interviewed for Forbes, Inc., the Wall Street Journal, Southern Living, and Publishers Weekly. She has appeared on television shows as a featured guest and as a regular reporter with expertise on building brands based on the truth and true stories. Visit www.chrishilicki.com.

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May I Have Your Attention, Please?: Build a Better Business by Telling Your True Story 5 out of 5 based on 0 ratings. 1 reviews.
Guest More than 1 year ago
real good, a unique perspective. Made me realize how important brand is. I really enjoyed it.