MBA Fundamentals Business Writing

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Overview

Need to summarize a meeting for your boss? Send an email that alerts the recipient to a change in plans? Formally respond to a customer’s query? The way you word, format, and transmit business correspondence directly affects the results you’ll get.

This handy guide provides thorough, straightforward guidance on the writing issues you frequently encounter. You’ll learn all of the business writing basics, including:

  • How to organize your writing for maximum efficiency
  • Essential guidelines for enacting a professional tone and presence
  • Helpful strategies for ensuring proper use of punctuation and grammar
  • Practical techniques for the layout of your text and embedded visual objects
  • Best practices for print and electronic communications, including memos, letters, reports, and emails

Kaplan MBA Fundamentals

From the #1 graduate test prep provider, Kaplan MBA Fundamentals helps you to master core business basics in a few easy steps. Each book in the series is based on an actual MBA course, providing direct and measurable skills you can use today.

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Product Details

  • ISBN-13: 9781427797179
  • Publisher: Kaplan Publishing
  • Publication date: 5/6/2008
  • Series: Kaplan Test Prep Series
  • Edition description: Original
  • Pages: 224
  • Sales rank: 347,888
  • Product dimensions: 6.00 (w) x 9.00 (h) x 0.60 (d)

Meet the Author

Timothy E. Flood, Ph.D., teaches business writing, oral communication, and presentation skills as an adjunct assistant professor of management and corporate communication at University of North Carolina’s Kenan-Flagler MBA program. He serves on the Advisory Council of the Center for International Business Education and Research. Flood has presented on business communication subjects across the world, from Chapel Hill to Egypt.

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Table of Contents

Pt. I Learning Business Writing Basics 01

1 Understanding Business Writing 03

2 Punctuation and Grammar Matter 19

3 Enacting an Executive Tone and Presence 49

4 Design Tools for Text 79

5 Design Tools for Embedded Visual Objects 101

Pt. II Applying Business Writing Basics 115

6 Print Communication 117

7 Email Communication 147

App. A Commonly Confused and Misused Words 161

App. B Professional Editing Strategies 183

Preview, MBA Fundamentals Business Law 195

Index 209

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Customer Reviews

Average Rating 3
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See All Sort by: Showing 1 – 20 of 38 Customer Reviews
  • Anonymous

    Posted September 21, 2014

    Pagination

    The on-screen page indicators appear to be inaccurate and change with the scaling of the page.

    This makes referential citation horrible and ineffective for discerning the location of specific text on a specific page.

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  • Anonymous

    Posted April 17, 2012

    Am I missing something? These reviews appear to be snippets of c

    Am I missing something? These reviews appear to be snippets of conversation and nothing related to this book. Specifically referencing posts from Jan. 17, 2011 through April 13, 2012.

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  • Anonymous

    Posted April 4, 2012

    Tigerleap to Iriskit

    I will be ur father if u need one

    0 out of 2 people found this review helpful.

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  • Anonymous

    Posted April 3, 2012

    Berrystar

    Hi every one just wanted to say my nook broke so im on a nook in the B&N store dont know when i will be back on gtg

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  • Anonymous

    Posted April 12, 2012

    TO ASHFOOT!!

    Its Creampelt. Where are you? I miss you so much! Our kits miss you very much! Robinkit and Bramblekit keep on asking where are you. Please go to someone result one. That is the camp. *behind her, the bushes move around and Bramblekit and Robinkit pop out* Bramblekit-Daddy! Robinkit-We miss you! Creampelt-Please come back. Please.*her and their kits walk to camp*~Creampelt

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  • Anonymous

    Posted March 29, 2012

    Softbreeze

    My mom looked it up on the internet apperently nook people doesnt like that we are chatting and not posting reviews

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  • Anonymous

    Posted April 4, 2012

    Gleamingstar

    *pads over to iris and his eyes turn gold* hang on one second *touches iris's side and she slowly starts to heal*

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    Posted April 2, 2012

    Quickfoot

    Night cats! See u morrow

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    Seerpaw

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    Posted April 5, 2012

    Sandkit

    Grabs iris kit. Nd puts her in a small bag.u comin with me! He beams

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