MBA Fundamentals Business Writing

MBA Fundamentals Business Writing

3.0 38
by Timothy E. Flood, Timothy, Greg Covey
     
 

ISBN-10: 142779717X

ISBN-13: 9781427797179

Pub. Date: 05/06/2008

Publisher: Kaplan Publishing

Need to summarize a meeting for your boss? Send an email that alerts the recipient to a change in plans? Formally respond to a customer’s query? The way you word, format, and transmit business correspondence directly affects the results you’ll get.

This handy guide provides thorough, straightforward guidance on the writing issues you frequently

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Overview

Need to summarize a meeting for your boss? Send an email that alerts the recipient to a change in plans? Formally respond to a customer’s query? The way you word, format, and transmit business correspondence directly affects the results you’ll get.

This handy guide provides thorough, straightforward guidance on the writing issues you frequently encounter. You’ll learn all of the business writing basics, including:

  • How to organize your writing for maximum efficiency
  • Essential guidelines for enacting a professional tone and presence
  • Helpful strategies for ensuring proper use of punctuation and grammar
  • Practical techniques for the layout of your text and embedded visual objects
  • Best practices for print and electronic communications, including memos, letters, reports, and emails

Kaplan MBA Fundamentals

From the #1 graduate test prep provider, Kaplan MBA Fundamentals helps you to master core business basics in a few easy steps. Each book in the series is based on an actual MBA course, providing direct and measurable skills you can use today.

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Product Details

ISBN-13:
9781427797179
Publisher:
Kaplan Publishing
Publication date:
05/06/2008
Series:
Kaplan Test Prep Series
Edition description:
Original
Pages:
224
Sales rank:
718,153
Product dimensions:
6.00(w) x 9.00(h) x 0.60(d)

Table of Contents

Pt. I Learning Business Writing Basics 01

1 Understanding Business Writing 03

2 Punctuation and Grammar Matter 19

3 Enacting an Executive Tone and Presence 49

4 Design Tools for Text 79

5 Design Tools for Embedded Visual Objects 101

Pt. II Applying Business Writing Basics 115

6 Print Communication 117

7 Email Communication 147

App. A Commonly Confused and Misused Words 161

App. B Professional Editing Strategies 183

Preview, MBA Fundamentals Business Law 195

Index 209

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