MBA in a Nutshell: The Classic Accelerated Learner Program [NOOK Book]

Overview

Master MBA key concepts without stepping foot in a classroom

Save yourself the thousands of dollars it cost for an MBA education. Dr. Milo Sobel presents core concepts taught in prestigious MBA programs such as Harvard, Wharton, and Stanford—without the heavy price tag and heavier classroom hours.



With MBA in a Nutshell, you can quickly and easily implement essential MBA ...

See more details below
MBA in a Nutshell: The Classic Accelerated Learner Program

Available on NOOK devices and apps  
  • NOOK Devices
  • Samsung Galaxy Tab 4 NOOK 7.0
  • Samsung Galaxy Tab 4 NOOK 10.1
  • NOOK HD Tablet
  • NOOK HD+ Tablet
  • NOOK eReaders
  • NOOK Color
  • NOOK Tablet
  • Tablet/Phone
  • NOOK for Windows 8 Tablet
  • NOOK for iOS
  • NOOK for Android
  • NOOK Kids for iPad
  • PC/Mac
  • NOOK for Windows 8
  • NOOK for PC
  • NOOK for Mac
  • NOOK for Web

Want a NOOK? Explore Now

NOOK Book (eBook)
$27.95
BN.com price

Overview

Master MBA key concepts without stepping foot in a classroom

Save yourself the thousands of dollars it cost for an MBA education. Dr. Milo Sobel presents core concepts taught in prestigious MBA programs such as Harvard, Wharton, and Stanford—without the heavy price tag and heavier classroom hours.



With MBA in a Nutshell, you can quickly and easily implement essential MBA core curriculum into your professional life—stripping away useless theory and focusing on practical application, which is what you really need to be successful in business. In MBA in a Nutshell, you'll learn how to:



  • Accelerate and increase incoming cash flow

  • Assess and rank investment opportunities

  • Evaluate company performance using financial statements

  • Follow step-by-step instruction to draft strategic business plans

  • Turn uncertain business forecasts into reliable estimates

  • Find ways to increase revenue and profit while dramatically reducing costs



Chock-full of practical examples, formulas, and concepts and skills that can be immediately used and implemented, MBA in a Nutshell is a must-read to build skills to enhance your career and help your company grow and succeed.

Read More Show Less

Product Details

  • ISBN-13: 9780071745420
  • Publisher: McGraw-Hill Education
  • Publication date: 2/10/2010
  • Sold by: Barnes & Noble
  • Format: eBook
  • Edition number: 1
  • Pages: 336
  • File size: 5 MB

Meet the Author

Dr. Milo Sobel earned his doctorate from Columbia University and his MBA from the City University of New York. He has served as Manager of Training for Citibank, and is a member of the Academy of Management.



As a journalist, he has regularly authored featured columns in World Executive's Digest and Chief Executive China. He also serves as Justice of the Peace in his hometown of Weston, Connecticut.
Read More Show Less

Table of Contents

TABLE OF CONTENTS Prologue: Orientation to the ProgramThe MBA “Secrets of Life” Chapter 1. Marketing and Product Management Differing Schools of Thought Customer Service and Customer Focus The Macroenvironment Dimensions of Buyer Perception Participants in the Buying Process The Rational Buyer Vis-à-Vis the Emotional Buyer Cognitive Dissonance Postpurchase Dissonance (Also Known as “Buyer’s Remorse”) Dimensions of Market Segmentation Marketing Strategies Product Positioning Marketing Research The Marketing Mix Cross-Selling Up-Selling Relationship-Based Selling Factors in Marketing Analysis The Marketing and Product Management Checklist Chapter 2. Accounting and Finance Financial Statements Tax-Reduction Considerations "Creative" Accounting Internal Control Other People’s Money (OPM) Improving Cash Flow Budgets Time Value of Money (Discounted Cash Flow) Investment Appraisal More Alphabet Soup? Key Financial Ratios Lease Versus Buy Versus Rent Funding Some Tips The Accounting and Finance Checklist Chapter 3. Human Resources and Operations Management Human Resources Management Dimensions of Managerial Effectiveness Work Versus Play Psychological Contracts in the Workplace Line Versus Staff Communication Compensation Learning Diversity and Discrimination Crisis Management Operations Management Economies of Scale Crossover Analysis Break-Even Analysis Linear Programming Network Analysis The Pareto Principle: 80/20 Rule Queuing Theory Monte Carlo Simulation Just-in-Time (JIT) Production System Economic Order Quantity (EOQ) and Reorder Point (ROP) The Human Resources Management Checklist The Operations Management Checklist Chapter 4. Statistics Conducting a Research Project Basic Terminology Key Statistical Measures A Statistical Anecdote: What Is “Normal”? Stories Behind the Statistics: Creative Interpretation Regression Analysis Time Series Analysis Exponential Smoothing Other Parametric Statistical Methods Nonparametric Statistical Methods A Reminder The Statistics Checklist Chapter 5. Economics Macroeconomics Microeconomics The Economics ChecklistChapter 6. Technology Management Management Information Systems Knowledge Management The High-Tech Challenge to Management Progress Through Technology? The Technology Management Checklist Chapter 7. Business Policy and Ethics Formulation of Ethical Standards Application to Specific Business Issues Contracts Alternative Dispute Resolution (ADR) The Business Policy and Ethics ChecklistChapter 8. Strategic PlanningObjectives, Strategies, and Tactics Establishing Organizational Objectives Establishing Corporate Objectives Creating the Strategic Plan Evaluating the Strategic Plan Forecasting Methods The Strategic Planning ChecklistEpilogue: Reflection, Introspection, and Enlightenment Management Decision Making: Art or Science?Postscript: Education and Career Pathing You Are a Product! Do You Really Need an MBA? Choosing an MBA Program Alternatives to the MBARecommended Reading Organizations and Resources Bibliography Index
Read More Show Less

Customer Reviews

Be the first to write a review
( 0 )
Rating Distribution

5 Star

(0)

4 Star

(0)

3 Star

(0)

2 Star

(0)

1 Star

(0)

Your Rating:

Your Name: Create a Pen Name or

Barnes & Noble.com Review Rules

Our reader reviews allow you to share your comments on titles you liked, or didn't, with others. By submitting an online review, you are representing to Barnes & Noble.com that all information contained in your review is original and accurate in all respects, and that the submission of such content by you and the posting of such content by Barnes & Noble.com does not and will not violate the rights of any third party. Please follow the rules below to help ensure that your review can be posted.

Reviews by Our Customers Under the Age of 13

We highly value and respect everyone's opinion concerning the titles we offer. However, we cannot allow persons under the age of 13 to have accounts at BN.com or to post customer reviews. Please see our Terms of Use for more details.

What to exclude from your review:

Please do not write about reviews, commentary, or information posted on the product page. If you see any errors in the information on the product page, please send us an email.

Reviews should not contain any of the following:

  • - HTML tags, profanity, obscenities, vulgarities, or comments that defame anyone
  • - Time-sensitive information such as tour dates, signings, lectures, etc.
  • - Single-word reviews. Other people will read your review to discover why you liked or didn't like the title. Be descriptive.
  • - Comments focusing on the author or that may ruin the ending for others
  • - Phone numbers, addresses, URLs
  • - Pricing and availability information or alternative ordering information
  • - Advertisements or commercial solicitation

Reminder:

  • - By submitting a review, you grant to Barnes & Noble.com and its sublicensees the royalty-free, perpetual, irrevocable right and license to use the review in accordance with the Barnes & Noble.com Terms of Use.
  • - Barnes & Noble.com reserves the right not to post any review -- particularly those that do not follow the terms and conditions of these Rules. Barnes & Noble.com also reserves the right to remove any review at any time without notice.
  • - See Terms of Use for other conditions and disclaimers.
Search for Products You'd Like to Recommend

Recommend other products that relate to your review. Just search for them below and share!

Create a Pen Name

Your Pen Name is your unique identity on BN.com. It will appear on the reviews you write and other website activities. Your Pen Name cannot be edited, changed or deleted once submitted.

 
Your Pen Name can be any combination of alphanumeric characters (plus - and _), and must be at least two characters long.

Continue Anonymously
Sort by: Showing 1 Customer Reviews
  • Anonymous

    Posted December 12, 2010

    No text was provided for this review.

Sort by: Showing 1 Customer Reviews

If you find inappropriate content, please report it to Barnes & Noble
Why is this product inappropriate?
Comments (optional)