McDonaldisation, Masala McGospel and Om Economics: Televangelism in Contemporary India

McDonaldisation, Masala McGospel and Om Economics: Televangelism in Contemporary India

4.0 1
by Jonathan D James
     
 

ISBN-10: 8132104730

ISBN-13: 9788132104735

Pub. Date: 10/30/2010

Publisher: SAGE Publications

This book looks at religion in a transnational and global context and presents a systematic account of the methods undertaken by modern day missionaries to convert people.

The author seeks to understand the outworking of the American phenomenon of televangelism in India, in a new historical, cultural, religious, political and economic setting. He likens global

Overview

This book looks at religion in a transnational and global context and presents a systematic account of the methods undertaken by modern day missionaries to convert people.

The author seeks to understand the outworking of the American phenomenon of televangelism in India, in a new historical, cultural, religious, political and economic setting. He likens global televangelism to 'Mc Donaldization', because of its standardized, 'one size fits all' approach. 'Glocal' televangelism—the fusion of the American and Indian evangelism—is referred to as 'Masala Mc Gospel' because of the overwhelming presence of the global, American grammar and logic in the presentation and style of these programs in India. The author then goes on to show how a disjunction is being created in Hindu televangelism because of such blending of American techniques with the holiness of ancient scriptures, making them subservient to the modern day aspirations of globalization and consumerism.

Product Details

ISBN-13:
9788132104735
Publisher:
SAGE Publications
Publication date:
10/30/2010
Pages:
268
Product dimensions:
5.70(w) x 8.60(h) x 0.80(d)

Table of Contents

Foreword Prof Stewart M Hoover
Introduction
Mc Donaldisation, Masala Mc Gospel and Om Economics
Charismatic Televangelism: The Global, Evolving Spirit
Televangelism in India's Context: Historical and Cultural Issues
The Construction of Charismatic Televangelism in India
Hindu Televangelism: The Economics of Orthopraxy
Interpreting Charismatic Televangelism: Pastors and the Divided Church
Interpreting Charismatic Televangelism: Hindu Leaders and the Contested Nation
The Mediation of Charismatic Televangelism
Faith's Flows, Fragments and Futures
References
Index

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McDonaldisation, Masala McGospel and Om Economics: Televangelism in Contemporary India 4 out of 5 based on 0 ratings. 1 reviews.
Anonymous More than 1 year ago
Good for media and religion scholars