Table of Contents
Part I. Mc Donaldization: Basics, Studies, Applications, and Extensions1. An Introduction to Mc Donaldization2. Precursors: Bureaucracy and Max Weber’s Theory of Rationality, Irrationality, and the Iron Cage - George Ritzer3. Islands of the Living Dead: The Social Geography of Mc Donaldization - George Ritzer4. On Mass Distrbution: A Case Study of Chain Stores in the Restaurant Industry - Joel I. Nelson5. A Sociology of Rib Joints - P. D. Holley and D. E. Wright, Jr.6. Mc Donald’s as a Disneyized Institution - Alan Bryman7. Urgent Dreams: Climbing, Rationalization, and Ambivalence - Ian Heywood8. A Conversation With Eric Schlosser, Author of Fast Food Nation9. Mc Donaldization: The Major Criticisms - Bryan S. TurnerPart II. The Mc Donaldization of Social Structures and Institutions10. Mc Donaldization of America’s Police, Courts, and Corrections - Matthew B. Robinson11. Mc Donaldization of the Sex Industries?: The Business of Sex - Kathryn Hausbeck and Barbara G. Brents12. Mc Donaldizing Men's Bodies? Slimming, Associated (Ir)Rationalities and Resistances - Lee F. Monaghan13. Mc Donaldization and the Family - Sara Raley14. Mc Schools for Mc World? Mediating global pressures with a Mc Donaldizing education policy response - Gary Wilkinson15. The De-Mc Donaldization of the Internet - Nathan Jurgenson16. Multinational Retailers in China: Proliferating ‘Mc Jobs’ or Developing Skills? - Jos Gamble17. Supersizing Farms: The Mc Donaldization of Agriculture - Andrew J. Knight18. From burgers to biodiversity? The Mc Donaldization of on-farm nature conservation in the UK - Carol Morris and Matt Reed19. From Creeds to Burgers: Religious Control, Spiritual Search, and the Future of the World - John Drane20. Mc Citizens: Risk, Coolness, and Irony in Contemporary Politics - Bryan S. Turner21. Cathedrals of Consumption: Rationalization, Enchantment, and Disenchantment - George Ritzer22. The Mc Donaldization Thesis and Cruise Tourism - Adam Weaver23. A Case of Mc Donald's Restaurant: The Built Environment and the Perpetuation of the Phenomenon of Globalisation - Kristine P. Jerome24. Credit Cards, Fast-Food Restaurants, and Rationalization - George RitzerPart III. Cross-Cultural Analysis, Social Movements, and Social Change25. Jihad vs. Mc World - Benjamin R. Barber26. September 11, 2001: Mass Murder and Its Roots in the Symbolism of American Consumer Culture - George Ritzer27. The Mc Libel Trial Story - Mc Spotlight28. José Bové vs. Mc Donald's: The Making of a National Hero in the French Anti-Globalization Movement - Wayne Northcutt29. The Emergence of Slow Food: Social entrepreneurship, local foods, and the Piedmont gastronomy cluster - Hielke S. van der MeulenPart IV. The Debate Over the Relationship Between Mc Donaldization and Globalization30. Globalization and Culture: Three Paradigms - Jan Nederveen Pieterse31. Mc Donaldization and the Global Culture of Consumption - Malcolm Waters32. Transnationalism, Localization, and Fast Foods in East Asia - James L. Watson33. The Mc Donald’s Mosaic: Glocalization and Diversity - Bryan S. Turner34. Domesticating the French Fry: Mc Donald’s and Consumerism in Moscow - Melissa L. Caldwell35. Glocommodification: How the Global Consumes the Local—Mc Donald’s in Israel - Uri Ram36. Globalization and Mc Donaldization: Does It All Amount to ... Nothing? - George Ritzer37. Globaloney - Michael VesethPart V. Conclusion38. e Bayization - Elif Izberk-Bilgin & Aaron Ahuvia