Mcdonaldization Of Society 5 / Edition 5

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Instructor Praise for This Book
"The text is eminently readable. Many of my students . . . identify with the themes very rapidly. They see the connections with their own world of experience and gain confidence in thinking sociologically." —Michael Nofz, University of Wisconsin

“This book has been a fabulous success with students because it combines elements of critical social theory, readability . . . and popular culture.” —Charles R. Frederick, Jr., Indiana University

Student Praise for This Book
“The text opened my eyes up a bit to the world around me.” “I really enjoyed the writing style of the book. . . . I thought of it as a book I would recommend to friends, not as a textbook.”

As one of the most noteworthy and popular sociology books of all time, The Mc Donaldization of Society 5 demonstrates the power of the sociological imagination to today’s readers in a way that few other books have. The Mc Donaldization of Society 5 has been updated with many contemporary examples that speak relevantly to today’s student. This engaging book, sure to spark debate both in and out of the classroom, connects the everyday world of the “twenty-something” consumer with sociological analysis.

New to Mc Donaldization 5

  • Presents a new concluding chapter on Starbuckization: A new Chapter 10 titled “The Starbuckization of Society?” examines the Starbucks phenomenon in relation to Mc Donaldization.
  • Links pop culture to Mc Donaldization with contemporary examples: Updated examples include online dating services, Viagra, MDMA (Ecstasy), text messaging, Chipotle, Pollo Campero, extreme sports, robotic surgery with the Da Vinci system, Snack Wraps, megachurches, and more.
  • Features an increased focus on globalization: Global issues are more prevalent throughout this edition, particularly in the discussion of the relationship between Mc Donaldization and the environment in Chapter 7.
  • Looks at precursors and future possibilities of Mc Donaldization: A revised Chapter 2 combines a discussion of the precursors of Mc Donaldization and content on dealing with contemporary changes in, and future possibilities of, a Mc Donaldized world.

Accompanied by High Quality Ancillaries

  • An Instructor Resources on CD, featuring Power Point presentations, suggested essay questions and activities, video resources, teaching tips, an interview with the author, and more, is available for qualified instructors. Contact Customer Care at 1.800.818.7243 (6am – 5pm PT) to request a copy.
  • A Student study site at includes interviews with the author, Learning from SAGE Journal Articles, a Mc Donaldization myspace page, student activities, and more.

Bundle Options - Explore discounted bundles available with this text. Our bundle prices are lower than the prices of most other introductory Sociology texts alone! Please contact your Sales Representative for more information.

Intended Audience
The bestselling The Mc Donaldization of Society is already in use in a variety of courses:

Sociology Business & Management

Introduction to Sociology Consumer Behavior

Social Problems Organizational Communication

Social Change Foundations of Leadership


Sociology of Work

It is also popular in freshman seminars, as well as with those interested in social criticism.

Contributor to the SAGE/Pine Forge ASA Teaching Innovations & Professional Development Awards Fund

Disc. sociological principles incl. efficiency, predictability, control, calculability, etc.

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Editorial Reviews

Student Reviews
Students love Ritzer’s Mc Donaldization!
"My ideas and feelings changed tremendously after reading the text because it really opened my mind up. "

"The text opened my eyes up a bit to the world around me. "

"[T]his text book is awesome because it really opens up your mind to think. I really love this text book, I think every student should at least read it and understand what Mc Donaldization is. "

"I really enjoyed the writing style of the book. It was not overly technical, gave many practical and real-life examples, and appealed to my interests. I thought of it as a book I would recommend to friends, not as a textbook. "

"I loved the book and really enjoyed the way it was written. "

"I most enjoyed reading the four chapters explaining and providing examples for the four principles of rationality (Chapters 3, 4, 5 & 6). After reading these chapters, I had an extremely clear idea on what each principle entailed. "

"I strongly recommend that this text should be use again in the future. It's a great text book and it helps us as students understand our society more and what our society had become. "

"I would definitely recommend that both of my teachers continue to incorporate Ritzer's text into the courses. It is an unpretentious, easy to understand, and thoroughly enlightening text. "

"It is an extremely effective and thought-provoking text for a Sociology course."

Michael Nofz
"The text is eminently readable. Many of my students . . . identify with the themes very rapidly. They see the connections with their own world of experience and gain confidence in thinking sociologically. "
Charles R. Frederick
"This book has been a fabulous success with students because it combines elements of critical social theory, readability . . . and popular culture. "
Read More Show Less

Product Details

  • ISBN-13: 9781412954297
  • Publisher: SAGE Publications
  • Publication date: 8/1/2007
  • Edition number: 5
  • Pages: 322
  • Product dimensions: 6.00 (w) x 9.00 (h) x 0.67 (d)

Meet the Author

George Ritzer is Distinguished University Professor at the University of Maryland, where he has also been a Distinguished Scholar-Teacher and won a Teaching Excellence Award. He was awarded the 2000 Distinguished Contributions to Teaching Award by the American Sociological Association and an honorary doctorate from La Trobe University in Australia. His best-known work, The Mc Donaldization of Society, has been read by hundreds of thousands of students over two decades and translated into over a dozen languages. Ritzer is also the author of a series best-selling social theory textbooks for Mc Graw-Hill; Mc Donaldization: The Reader; and other works of critical sociology related to the Mc Donaldization thesis, including A Critique of the Global Credit Card Society, Enchanting a Disenchanted World, The Globalization of Nothing, Globalization: A Basic Text, and The Outsourcing of Everything. He is the Editor of the Encyclopedia of Social Theory (2 vols.), the Encyclopedia of Sociology (11 vols.), and the Encyclopedia of Globalization (5 vols.), and is Founding Editor of the Journal of Consumer Culture. In 2014 he published the second edition of Introduction to Sociology with SAGE.

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Table of Contents

Chapter 1: An Introduction to Mc Donaldization
Mc Donald's as a Global Icon
The Long Arm of Mc Donaldization
The Dimensions of Mc Donaldization
Critique of Mc Donaldization: The Irrationality of Rationality
Illustrating the Dimensions of Mc Donaldization: The Case of Ikea
The Advantages of Mc Donaldization
What Isn't Mc Donaldized?
A Look Ahead
Chapter 2: The Past, Present, and Future of Mc Donaldization: From the Iron Cage to the Fast-Food Factory and Beyond
Bureaucratization: Making Life More Rational
The Holocaust: Mass-Produced Death
Scientific Management: Finding the One Best Way
The Assembly Line: Turning Workers Into Robots
Levittown: Putting Up Houses — "Boom, Boom, Boom "
Shopping Centers: Malling America
Mc Donald's: Creating the "Fast-Food Factory "
Mc Donaldization and Contemporary Social Changes
Chapter 3: Efficiency: Drive-Throughs and Finger Foods
Streamlining the Process
Simplifying the Product
Putting Customers to Work
Chapter 4: Calculability: Big Macs and Little Chips
Emphasizing Quantity Rather Than Quality of Products
Reducing Production and Service to Numbers
Chapter 5: Predictability: It Never Rains on Those Little Houses on the Hillside
Creating Predicatable Settings
Scripting Interaction With Customers
Making Employee Behavior Predictable
Creating Predictable Products and Processes
Minimizing Danger and Unpleasantness
Chapter 6: Control: Human and Nonhuman Robots
Controlling Employees
Controlling Customers
Controlling the Process and the Product
The Ultimate Examples of Control: Birth and Death?
Chapter 7: The Irrationality of Rationality: Traffic Jams on Those "Happy Trails "
Inefficiency: Long Lines at the Checkout
High Cost: Better Off at Home
False Friendliness: "Hi, George "
Disenchantment: Where's the Magic?
Health and Environmental Hazards: Even Your Pets Are at Risk
Homogenization: It's No Different in Paris
Dehumanization: Getting Hosed at "Trough and Brew "
Chapter 8: Globalization and Mc Donaldization: Does It All Amount to ... "Nothing "?
Mc Donaldization and Grobalization
Nothing-Something and Mc Donaldization
Nothing-Something and Grobalization-Glocalization
The Case for Mc Donaldization as an Example of the Glocalization of Something
The Case for Mc Donaldization as an Example of the Grobalization of Nothing
Chapter 9: Dealing With Mc Donaldization: A Practical Guide
Creating "Reasonable" Alternatives: Sometimes You Really Do Have to Break the Rules
Fighting Back Collectively: Saving Hearts, Minds, Taste Buds, and the Piazza di Spagna
Coping Individually: "Skunk Works," Blindfolded Children, and Fantasy Worlds
Some Concluding Thoughts
Chapter 10: The Starbuckization of Society?
Howard Schultz and the Founding of the Starbucks Empire: No More Swill
What Has Starbucks Added to, or Removed From, the Mc Donald's Model?
Should the Concept of "Starbuckization" Replace "Mc Donaldization "?
The "Starbucks Effect "
The Convergence of Starbucks and Mc Donald's

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