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As one of the most eye-opening and popular sociology books of all time, The Mc Donaldization of Society 6 demonstrates the power of the sociological imagination to today’s readers in a way that few other books have, linking theory to contemporary pop-culture examples that resonate with 21st-century students. This Sixth Edition includes a new concluding Chapter 10 “The De Mc Donaldization Society?” that examines recent phenomena like Web 2.0 and its relationship to the Mc Donaldization thesis.
An Introduction to Mc Donaldization
The Past, Present, and Future of Mc Donaldization: From the Iron Cage to the Fast-Food Factory and Beyond
Efficiency: Drive-Throughs and Finger Foods
Calculability: Big Macs and Little Chips
Predictability: It Never Rains on Those Little Houses on the Hillside
Control: Human and Non-Human Robots
The Irrationality of Rationality: Traffic Jams on Those "Happy Trails "
Globalization and Mc Donaldization: Does It All Amount to.... "Nothing "?
Dealing With Mc Donaldization: A Practical Guide
The De Mc Donaldization of Society?