As one of the most eye-opening and popular sociology books of all time, The McDonaldization of Society 6 demonstrates the power of the sociological imagination to today’s readers in a way that few other books have, linking theory to contemporary pop-culture examples that resonate with 21st-century students. This Sixth Edition includes a new concluding Chapter 10 “The DeMcDonaldization Society?” that examines recent phenomena like Web 2.0 and its relationship to the McDonaldization thesis.
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Meet the Author
George Ritzer is Distinguished University Professor at the University of Maryland, where he has also been a Distinguished Scholar-Teacher and won a Teaching Excellence Award. He was awarded the 2000 Distinguished Contributions to Teaching Award by the American Sociological Association and an honorary doctorate from LaTrobe University in Australia. His best-known work, The McDonaldization of Society, has been read by hundreds of thousands of students over two decades and translated into over a dozen languages. Ritzer is also the author of a series best-selling social theory textbooks for McGraw-Hill; McDonaldization: The Reader; and other works of critical sociology related to the McDonaldization thesis, including A Critique of the Global Credit Card Society, Enchanting a Disenchanted World, The Globalization of Nothing,Globalization: A Basic Text, and The Outsourcing of Everything. He is the Editor of the Encyclopedia of Social Theory (2 vols.), the Encyclopedia of Sociology (11 vols.), and the Encyclopedia of Globalization (5 vols.), and is Founding Editor of the Journal of Consumer Culture. In 2014 he published the second edition of Introduction to Sociology with SAGE.
An Introduction to McDonaldization
The Past, Present, and Future of McDonaldization: From the Iron Cage to the Fast-Food Factory and Beyond
Efficiency: Drive-Throughs and Finger Foods
Calculability: Big Macs and Little Chips
Predictability: It Never Rains on Those Little Houses on the Hillside
Control: Human and Non-Human Robots
The Irrationality of Rationality: Traffic Jams on Those "Happy Trails"
Globalization and McDonaldization: Does It All Amount to...."Nothing"?
Dealing With McDonaldization: A Practical Guide
The DeMcDonaldization of Society?