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Overview

One of the most popular Sociology books of all time has been thoroughly updated to examine how Mc Donaldization has roared into the 21st century. The Mc Donaldization of Society, Revised New Century Edition discusses how Mc Donaldization and the broader process of globalization (in a new Chapter 8), are spreading more widely and more deeply into various social institutions such as education, medicine, the criminal justice system, and more. This Revised New Century Edition provides many new, relevant examples from recent events and contemporary popular culture, including the ever-increasing global proliferation of Mc Donald’s and other fast food franchises, shopping malls, and similar commercial entities. Their impact is examined in the post-September 11, 2001 era.

Disc. sociological principles incl. efficiency, predictability, control, calculability, etc.

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Editorial Reviews

Celestino Fernandez

"The book provides a theoretical and analytical framework that both reflects reality and helps college students understand the reality of the world in which they grew up, live in, and are likely to continue to experience not only in the United States but throughout the world."

Philip Cohen
“I love this book; it is a contemporary classic. . . . I would certainly use this book in an undergraduate theory course.”
Kurt F. Cylke
“I use this book in an introductory level social problems and public policy course. The book is also used in my department in many sections of introduction to sociology. It works well in introductory level courses. . . . It is a good book and has been a great teaching tool. I find the book helps students to see rationalized environments where they could not see them before. Vision is a good thing.
. . the book still has a long shelf life ahead.”
Peter Hoffman
“This is an important book. Its wide recognition is well deserved. Its central strength is the clarity and brevity with which it makes accessible an extraordinarily important and complex process shaping the postmodern world.”
Victor Shaw
“I am impressed with the amount of examples the author has gathered from around the world for the book. Examples are current, interesting, and illustrative. They mesh well with the text and help enormously in explicating complex processes underlying Mc Donaldization.”
Douglas Adams
“I have enjoyed using this book. I
recommend it to other education professionals and, on occasion, have given copies of this book to friends and relatives as gifts. The strengths are obvious.”
Linda Morrison
“The opening chapters are very strong. I very much like the way Weber’s ideas are brought to life. . . . This is such a good opportunity to bring more theory into awareness for students. . . . It is very engaging and brings the reader into the content in a wonderful way.”
CHOICE
"This well-written title is a theoretically based work in social criticism. . . . McDonald's and its clones have created a positive public image, but Ritzer gives the public discourse a little balance by focusing on the problems created, and the dangers posed, by the process. . . . Ritzer asks: "Does it all amount to . . . Nothing?" (cf. his Globalization of Nothing, 2004). The last chapter on dealing with McDonaldization is thought-provoking. . . . Highly recommended."
CHOICE
"This well-written title is a theoretically based work in social criticism. . . . Mc Donald's and its clones have created a positive public image, but Ritzer gives the public discourse a little balance by focusing on the problems created, and the dangers posed, by the process. . . . Ritzer asks: "Does it all amount to . . . Nothing?" (cf. his Globalization of Nothing, 2004). The last chapter on dealing with Mc Donaldization is thought-provoking. . . . Highly recommended."
Celestino Fernandez

"The book provides a theoretical and analytical framework that both reflects reality and helps college students understand the reality of the world in which they grew up, live in, and are likely to continue to experience not only in the United States but throughout the world. "

Philip Cohen

“I love this book; it is a contemporary classic. . . . I would certainly use this book in an undergraduate theory course.”

Kurt F. Cylke

“I use this book in an introductory level social problems and public policy course. The book is also used in my department in many sections of introduction to sociology. It works well in introductory level courses. . . . It is a good book and has been a great teaching tool. I find the book helps students to see rationalized environments where they could not see them before. Vision is a good thing.
. . the book still has a long shelf life ahead.”

Peter Hoffman
“This is an important book. Its wide recognition is well deserved. Its central strength is the clarity and brevity with which it makes accessible an extraordinarily important and complex process shaping the postmodern world.”
Victor Shaw

“I am impressed with the amount of examples the author has gathered from around the world for the book. Examples are current, interesting, and illustrative. They mesh well with the text and help enormously in explicating complex processes underlying Mc Donaldization.”

Douglas Adams

“I have enjoyed using this book. I recommend it to other education professionals and, on occasion, have given copies of this book to friends and relatives as gifts. The strengths are obvious.”

Linda Morrison

“The opening chapters are very strong. I very much like the way Weber’s ideas are brought to life. . . . This is such a good opportunity to bring more theory into awareness for students. . . . It is very engaging and brings the reader into the content in a wonderful way.”

Choice Magazine
"This well-written title is a theoretically based work in social criticism. . . . Mc Donald's and its clones have created a positive public image, but Ritzer gives the public discourse a little balance by focusing on the problems created, and the dangers posed, by the process. . . . Ritzer asks: "Does it all amount to . . . Nothing?" (cf. his Globalization of Nothing, 2004). The last chapter on dealing with Mc Donaldization is thought-provoking. . . . Highly recommended. "
Choice Magazine
"This well-written title is a theoretically based work in social criticism. . . . Mc Donald's and its clones have created a positive public image, but Ritzer gives the public discourse a little balance by focusing on the problems created, and the dangers posed, by the process. . . . Ritzer asks: "Does it all amount to . . . Nothing?" (cf. his Globalization of Nothing, 2004). The last chapter on dealing with Mc Donaldization is thought-provoking. . . . Highly recommended. "
Jonathan H. Turner
"One of the most important and influential works of the last half of this century. . . . Ritzer was both an analyst and a prophet in this classic work, which is as relevant today as it was a decade ago."
Simon Cordery
"Every time I have used Mc Donaldization, class meetings have been characterized by active discussions in which virtually all students participate."
Nathan W. Pino
"Most undergraduate students today have never lived in an un-Mc Donald world, and because this book speaks to them, it sparks lively class discussion. This new edition is finely updated, and even more interesting, as it demonstrates the globalization of Mc Donaldization and the various different cultures individually adapt to it."
James D. Cover
"Ritzer’s texts is in a class by itself. I can’t think of another as insightful and enjoyable."
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Product Details

  • ISBN-13: 9780761988120
  • Publisher: SAGE Publications
  • Publication date: 1/21/2004
  • Edition description: Revised New Century Edition
  • Edition number: 4
  • Pages: 328
  • Product dimensions: 5.90 (w) x 8.98 (h) x 0.73 (d)

Meet the Author

George Ritzer is Distinguished University Professor at the University of Maryland, where he has also been a Distinguished Scholar-Teacher and won a Teaching Excellence Award. He was awarded the 2000 distinguished Contributions to Teaching Award by the American Sociological Association and an honorary doctorate from La Trobe University in australia. He is best-known for The Mc Donaldization of Society (translated into over a dozen languages) and Mc Donaldization: The Reader 3 as well as several related books, including expressing America: A Critique of the Global Credit Card Society, Enchanting a Disenchanted World 3, The Globalization of Nothing 2, Globalization: A Basic Text, and The Outsourcing of Everything (forthcoming, with Craig Lair). He is the Editor of the Encyclopedia of Social Theory (2 vols.), the Encyclopedia of Sociology (11 vols.), is currently editing the Encyclopedia of Globalization (5 vols.), and is Founding Editor of the Journal of Consumer Culture.

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Table of Contents

Preface
1. An Introduction to Mc Donaldization Mc Donalds as a Global Icon The Long Arm of Mc Donaldization The Dimensions of Mc Donaldization The Advantages of Mc Donaldization A Critique of Mc Donaldization: The Irrationality of Rationality What Isn't Mc Donaldized Mc Donald's Troubles: Implications for Mc Donaldization A Look Ahead
2. Mc Donaldization and Its Precursors: From the Iron Cage to the Fast-Food Industry Bureaucratization: Making Life More Rational The Holocaust: Mass-Produced Death Scientific Management: Finding the One Best Way The Assembly Line: Turning Workers Into Robots Levittown: Putting Up Houses - "Boom, Boom, Boom "
Shopping Centers: Malling America Mc Donald's: Creating the "Fast-Food Factory "
Conclusion
3. Efficiency: Drive-Throughs and Finger Foods Streamlining the Process Simplifying the Product Putting Customers to Work Conclusion
4. Calculability: Big Macs and Little Chips Emphasizing Quantity Rather Than Quality of Products Giving the Illusion of Quantity Reducing Production and Service to Number Conclusion
5. Predictability: It Never Rains on Those Little Houses on the Hillside Creating Predictable Settings Scripting Ineraction With Customers Making Employee Behavior Predictable Creating Predictable Products and Processes Minimizing Danger and Unpleasantness Conclusion
6. Control: Human and Nonhuman Robots Controlling Employees Controlling Customers Controlling the Process and the Product The Ultimate Experience of Control? Birth and Death Conclusion
7. The Irrationality of Rationality: Traffic Jams on Those "Happy Trails "
Inefficiency: Long Lines at the Checkout High Cost: Better Off at Home The Illusion of Fun: Ha, Ha, the Stock Market Just Crashed The Illusion of Reality: Even the "Singers" Aren't Real False Friendliness: "Hi, George "
Disenchantment: Where's the Magic Health and Environmental Hazards: Even Your Pets Are at Risk Homogenization: It's No Different in Paris Dehumanization: Getting Hosed at "Trough and Brew "
Conclusion
8. Globalization and Mc Donaldization: Does It All Amount to... Nothing?
Globalization Mc Donaldization and Grobalization Nothing-Somthing and Mc Donaldization Nothing-Something and Grobalization-Glocalization The Case for Mc Donaldization as an Example of the Glocalization of Something The Case for Mc Donaldization as an Example of the Grobalization of Nothing Conclusion
9. Mc Donaldization in a Changing World: Are There Any Limits?
The Forces Driving Mc Donaldization: It Pays, We Value It, It Fits Other Major Social Changes: Mc Donaldization in the Era of the "Posts "
Are There Any Limits to the Expansion of Mc Donaldization?
Looking to the Future: De-Mc Donaldization?
Conclusion
10. Dealing With Mc Donaldization: A Practical Guide Creating "Reasonable" Alternatives: Sometimes You Really Do Have to Break the Rules Fighting Back Collectively: Saving Hearts, Minds, Taste Buds, and the Piazza di Spagna Coping Individually:" Skunk Works," Blindfolded Children, and Fantasy Worlds Conclusion Index About the Author

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Customer Reviews

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Sort by: Showing all of 2 Customer Reviews
  • Anonymous

    Posted November 13, 2007

    A reviewer

    This book was very interesting. Anyone who is interested in sociology should really consider reading this book. It is a great book for anyone who wants to know about how some business ideas helped shaped society. It also relates the ideas of rationalization to modern society using McDonalds as a leading example.

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  • Anonymous

    Posted May 12, 2005

    I can't believe I'm the only one who didn't like this book!

    After reading the glowing reviews of the book on this site, I couldn't wait to read 'McDonaldization of Society'. I have to say that I am very disappointed. The book seemed very repetitve and did not give me any new insights.

    Was this review helpful? Yes  No   Report this review
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