The McDonaldization of Society: An Investigation into the Changing Character of Contemporary Social Life / Edition 2

The McDonaldization of Society: An Investigation into the Changing Character of Contemporary Social Life / Edition 2

by George Ritzer
     
 

ISBN-10: 0803990774

ISBN-13: 9780803990777

Pub. Date: 10/28/1995

Publisher: SAGE Publications

One of the most noteworthy and popular sociology books of all time, The McDonaldization of Society demonstrates the power of the sociological imagination to today's readers in a way that few books have been able to do. It is ideal for use in a wide range of undergraduate courses and will be of equal interest to anyone interested in social criticism. This book links a…  See more details below

Overview

One of the most noteworthy and popular sociology books of all time, The McDonaldization of Society demonstrates the power of the sociological imagination to today's readers in a way that few books have been able to do. It is ideal for use in a wide range of undergraduate courses and will be of equal interest to anyone interested in social criticism. This book links a large number of social phenomena to McDonaldization, some which are directly affected by the principles of the fast-food restaurant and others where the effect is more indirect.

Product Details

ISBN-13:
9780803990777
Publisher:
SAGE Publications
Publication date:
10/28/1995
Edition description:
Older Edition
Pages:
265

Table of Contents

An Introduction to McDonaldization

McDonaldization and Its Precursors

Efficiency

Calculability

Predictability

Control

The Irrationality of Rationality

Frontiers of McDonaldization

McDonaldization in a Changing World

Dealing with McDonaldization

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